October 21, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
Two Seats Available for CTPAA Public Affairs Institute
Lifetime Campaign Aims to Raise Awareness of Human Trafficking
CTPAA Sets Theme for FORUM 2006
$100 Amazon.com Certificate Drawing for All 2006 Beacon Award Entries!
Time Warner Cable Kansas City Teaches Families to be Media Smart
Only 28 Days to the 2006 Beacon Award Deadline!
Atlantic Broadband Offers Free Internet Service to Families of Soldiers in Iraq and Afghanistan
Cox Employees Volunteer at Boys & Girls Clubs for Cox Connects Day
Judge the 2006 Beacon Awards
Power to Learn Event Addresses Media Literacy and Internet Smarts
Thank You Corporate Members!

 Two Seats Available for CTPAA Public Affairs Institute
There are two seats remaining for the second annual CTPAA Public Affairs Institute to be held November 14-16, 2005, at the Watergate Hotel in Washington, D.C., in partnership with The George Washington University Graduate School of Political Management. Contact CTPAA now if you would like to apply for one of the remaining seats. For more information on this three-day, executive education program, visit the CTPAA Web site or contact Steve Jones at 202-775-1081 or sjones@ctpaa.org.
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 Lifetime Campaign Aims to Raise Awareness of Human Trafficking
Lifetime Television is working to raise awareness of the rising trend of human trafficking, a modern-day form of slavery that is taking place in countries all over the world, including the United States. The U.S. government estimates that 800,000 people a year, mostly women and children, are trafficked across international borders to other countries where they are sexually exploited or forced into unpaid labor. Some are lured with promises of well-paid jobs, tricked by people they trust, or kidnapped by traffickers. Others come to the country through international marriage brokers as so-called "mail-order brides" and are then exploited by their husbands. As part of its Our Lifetime Commitment: Stop Violence Against Women campaign, Lifetime is working with a wide-range of nonprofit organizations that aim to increase regulation and prosecution for this crime and to rescue and provide services to the victims.

Lifetime has launched an educational campaign including PSAs, college campus events and a discussion guide that accompanies the network's new miniseries addressing the issue. Titled simply, "Human Trafficking," the film is a tough, emotional drama about the brutal realities behind international trafficking and brokering of women and children for sex. It stars Mira Sorvino and Donald Sutherland and will air on Lifetime in two parts on Monday, Oct. 24 and Tuesday, Oct. 26 at 9 p.m.

The network held screenings of the film in Washington, D.C., and New York City at the United Nations this week. In New York, Lifetime held a panel discussion featuring anti-trafficking experts including Roger Plant, head of the International Labor Organization Special Action Program to Combat Forced Labour, and Steven Law, deputy secretary of the U.S. Department of Labor. In Washington, U.S. State Department officials were on hand, including Paula R. Goode, deputy director, Office to Monitor and Combat Trafficking in Persons. Members of the U.S. Immigration and Customs Enforcement (ICE), Department of Homeland Security, were present including Marcy Forman, director of investigations. ICE is featured prominently throughout the film and worked with Lifetime to ensure the film's accuracy. Also present were U.S. Representatives Carolyn D. Maloney (D-N.Y.), and Chris Smith (R-N.J.), both supporters of legislation to combat human trafficking.

More than half of Americans (55%) believe that trafficking is a major problem within this country, according to a poll conducted by Lifetime and the Entertainment Industries Council, Inc. Additionally, 45% believe that trafficking is happening in or near their own communities and the majority (53%) said that human trafficking should incur the harshest penalties, versus drug trafficking (30%) or gun trafficking (14%). An overwhelming number (89%) would support legislation to make background checks on prospective spouses for international marriage brokering mandatory.

Lifetime has been actively lobbying Congress to pass a bill addressing marriage brokering. The International Marriage Broker Regulation Act (IMBRA) will provide information to foreign women using "mail order bride" services about the marital and violent criminal history of prospective American husbands and the rights available to domestic violence victims in the U.S. This legislation was prompted by the murder of two women in Washington by their husbands who they met through an international marriage broker. IMBRA was combined with the Violence Against Women Act (VAWA), a Lifetime-supported bill passed in 2000 that was up for reauthorization, and both have recently passed the House and Senate. For more information, contact Geralyn Lucas at lucas@lifetimetv.com or 212-424-7066.

Lifetime is not alone in its efforts to raise awareness of human trafficking. It is working with over 40 partner organizations addressing this issue. These organizations were also instrumental in providing Lifetime with the facts necessary to produce the "Human Trafficking" miniseries. One such partner is the U.S. Department of Health and Human Services (HHS), the government agency responsible for helping victims of human trafficking rebuild their lives. Under the Trafficking Victims Protection Act of 2000 (TVPA), HHS created the Rescue & Restore Victims of Human Trafficking campaign to identify and assist victims and to encourage citizens to look beneath the surface and recognize trafficking.

Rescue & Restore has created the Trafficking Information and Referral Hotline, 1-888-3737-888, to connect victims to organizations that can help and to gather tips and information from citizens who think they may have encountered a trafficking victim. The Rescue & Restore Campaign Web site contains fact sheets on different types of human trafficking, clues for identifying a trafficking victim, training tools for law enforcement and service providers, and educational brochures and posters. HHS has also produced several PSAs to be aired on television. To obtain PSAs, please contact Fran Bernhards at 202-835-8841.
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 CTPAA Sets Theme for FORUM 2006
"Cable at the Crossroads: Shaping Change in a Competitive World" is the theme of FORUM 2006, CTPAA's annual conference, that will be held March 19-22, 2006, in Washington, D.C., at the JW Marriott Hotel.

"The theme reflects FORUM's focus on evolving changes and opportunities within the cable and telecommunications industry," explained CTPAA President Anita Lamont, corporate director, field communications, Charter Communications, Inc.

FORUM 2006 co-chairs are Bret Perkins, vice president of government affairs, Comcast Cable Communications, Inc. and Craig Watson, vice president of communications, Charter Communications Western Division.

New on FORUM's 2006 agenda is a Capitol Hill luncheon, scheduled for Tuesday, March 21, that will bring the conference directly to policy leaders in the U.S. House and Senate. CTPAA will invite companies and organizations to showcase public affairs campaigns and initiatives with tabletop displays throughout the hotel's public space on Monday, March 20. FORUM 2006 will feature three days of sessions specifically tailored to the professional educational needs of cable public affairs professionals. Keynote speakers will be announced at a later date.

A CTPAA conference highlight is the announcement of winners of the 2006 Beacon Awards. The Beacons are cable's highest award for public affairs excellence and will be presented at a gala ceremony and dinner on Tuesday, March 21, 2006 at FORUM. The 2006 Beacon Awards early deadline for entries is November 4, 2005. The regular deadline is November 18, 2005. The Beacon 2006 co-chairs are Beverly Wilhide, director of public affairs, Comcast Atlantic Division and Todd Schoen, senior vice president, affiliate marketing & ad sales, Fox Cable Networks.

For information about FORUM 2006, registration, and sponsorship opportunities, please visit the FORUM page of the CTPAA Web site.
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 $100 Amazon.com Certificate Drawing for All 2006 Beacon Award Entries!
Each CTPAA member who submits an entry to the 2006 Beacon Awards will be eligible to win a $100 gift certificate from Amazon.com. Every subsequent entry will increase that person's chances of winning the gift certificate. Following the processing of all 2006 Beacon Award entries, a random drawing will take place to select the winner. The winner's name will be announced in a future issue of CPR Facts.

The Beacon Awards are the cable industry's highest honor in public affairs. CTPAA will announce the 2006 winners during a gala ceremony and dinner on Tuesday, March 21, 2006, as part of FORUM 2006 in Washington, D.C., at the JW Marriott Hotel. For more information about the 2006 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or call 202-775-1082.
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 Time Warner Cable Kansas City Teaches Families to be Media Smart
Time Warner Cable in Kansas City, Mo., is taking extra steps to teach families in their community how to be "media smart." Last year the public affairs department in Kansas City launched a campaign involving Parental Teacher Associations, community groups, and political leaders. Since then the system has hosted 36 Media Smart Families workshops on Internet safety, media literacy, and critical viewing skills to help parents create a Media Smart environment for their families. The free workshops are held at schools, community centers and libraries and are open to the public. Joyce Peters, Time Warner's community events coordinator and a member of the Association for Media Literacy, conducts the workshops. Time Warner has also launched a Web site that highlights family-friendly programming on-air and online and features games and learning resources for kids. The Parent's Page of the Web site offers information on parental controls, television ratings, and media literacy, as well as the schedule of local workshops.

This summer, the system held an essay contest to find a "Media Smart Family" to represent Time Warner. Interested families had to submit an essay of 30 words or less describing how their family is "media smart." One winning family will receive a free year of digital cable, a High-Definition television, and will appear in a PSA that will air this fall.

Time Warner also airs the National Cable & Telecommunication Association's Cable Puts You in Control PSAs and uses other valuable resources from the industry-wide initiative to enhance its local campaign. For more information, contact Lori Hansen at lori.hansen@twcable.com.
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 Only 28 Days to the 2006 Beacon Award Deadline!
There are 28 days to the 2006 Beacon Award Deadline of November 18, 2005, and 14 days to the Early Bird Deadline of November 4, 2005. The Early Bird Deadline allows members to save $50 off of every entry submitted. While 28 days may seem like plenty, it's now time to begin working on a submission to the Beacon Awards.

As you put together your Beacon entry, one area to pay particular attention to is how you document the results of your project. Results count for 25% of the total score. In your Beacon entry three-page summary, stress how your project achieved the goals you had set for it. Many wonderfully planned projects have lost Beacons because they couldn't show they had made any impact on the target audience.

CTPAA has written a "best practice" on how public affairs departments measure the results of their efforts. Utilizing Beacon Award finalist entries and member input, the Best Practices in Cable Public Affairs features an easy-to-use outline of key best practices and tips in cable public affairs. There is a link to Best Practices in Cable Public Affairs from the Resources & Education page and from the members-only page. To access the Best Practices section, you will be asked to log-in. The user name is your email address, and the password is your last name, all in lower case letters. The best practice on measuring results should help you strengthen that section of your own three-page summary for each 2006 Beacon Award entry.

Measuring results for a cable public affairs initiative may be challenging, but many CTPAA members have developed ways to detail what their efforts have achieved. The first question you should ask when trying to measure results is did you meet your goals. Did you actually accomplish what you set out to do?

Quantifiable results are often the most impressive. If the public affairs initiative contributed to the company's bottom line, that's even better. Document successful sales leads, the percentage of increased revenue or dollar amount, and the number of new or returning customers that resulted from public affairs campaigns.

Did the company receive any recognition or credit for the initiative? This may include media coverage and praise from other opinion leaders. Third party endorsements have the most impact and may include letters, newspaper articles, thank you notes, proclamations, pictures, and letters to the editor.

If a goal of the project was to build relationships, how did these relationships help you and your company? The results may have benefited your partner. This may include how much money was raised for a philanthropic organization, how many volunteers were recruited, or how many people attended a specific event.

Surveys can be a very useful tool for measuring results. If you surveyed customers before and after a campaign, you can document the change in behavior of customers after a campaign. Other quantifiable results may include attendance at events, requests for tapes of programming, and programming ratings.

To recap, measurable results of cable public affairs campaigns include: contributions to the bottom line, media coverage, recognition and credit, positive results for partner organizations, relationship building, improved employee morale and other quantifiable results such as surveys, attendance, changes in behavior, requests for tapes and programming ratings.

Let a 2006 Beacon Award recognize your superior efforts in cable public affairs. The Beacon pages of the CTPAA Web site offer several valuable tools to assist members, such as the Frequently Asked Questions and information about past Beacon Award winning projects. CTPAA has posted the 2006 Beacon Award Call for Entries in pdf format. There are also brief summaries of 2005 winners and finalists online. Members may log-in to view more detailed three-page project summaries from 2001 to 2005 Beacon finalists. These summaries are the core of each project and can serve as a good model for preparing a 2006 Beacon entry. For more information about the 2006 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Atlantic Broadband Offers Free Internet Service to Families of Soldiers in Iraq and Afghanistan
Atlantic Broadband is providing families of men and women serving in Iraq and Afghanistan with free high-speed Internet service in order to keep them connected with their loved ones overseas. Operation Mail Call will allow families to connect through emails, photos, and videos almost instantaneously, at any time of the day or night. This service will be especially beneficial to families who would be unable to afford high speed Internet otherwise.

The program is available to families throughout Atlantic Broadband's service area, encompassing central and western Pennsylvania, parts of West Virginia, western Maryland and western New York. Any household with an immediate family member, defined as a husband, wife, son, daughter, mother, or father, stationed in one of the two war zones may contact Atlantic Broadband to sign up. One household per service member will receive free Atlantic Broadband Preferred Service including a free cable modem, up to five email accounts, and free installation and maintenance, for the duration of the family member's service in the war zone. For more information, contact Donna Garofano with Atlantic Broadband at 312-927-2773.
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 Cox Employees Volunteer at Boys & Girls Clubs for Cox Connects Day
Cox Communications employees donated over 4,000 hours of community service to Boys & Girls Clubs of America on October 1st during Cox Connects Day, the company's national day of service. More than 750 Cox employees and their families helped out at 50 local clubs across the country.

Employees completed a variety of projects based on the needs of the local club. In Cleveland, Ohio, and Greenville, N.C., employees painted and refurbished clubs. Employees in West Warwick, R.I., painted a playground mural and revitalized the local club's landscaping, concession stand and locker room. Corporate employees in Atlanta constructed benches and organized the Atlanta club's learning center.

For several years Cox has supported the Boys & Girls Clubs of America as a technology sponsor. They have wired local clubs and provided them with free or discounted cable and high speed Internet service, and have made cash and in-kind contributions. For more information, contact Kimberly Thomas at kimberly.thomas@cox.com or at 404-269-8057.
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 Judge the 2006 Beacon Awards
CTPAA invites its members to choose the best of the best cable public affairs initiatives of the past year by being a 2006 Beacon Awards judge. To volunteer, complete the Beacon judge form and send it to CTPAA. As a Beacon judge, CTPAA members will learn what cable public affairs professionals across the country are accomplishing and will walk away from the experience with dozens of new ideas. The first round of Beacon judging will be all day January 11 and 12 in Washington, D.C., with a welcome reception hosted by NCTA on the evening of January 10.  For more information, contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Power to Learn Event Addresses Media Literacy and Internet Smarts
Cablevision System Corporation hosted an interactive, educational event at Bridgewater-Raritan Middle School in New Jersey as part of its campaign to integrate technology into education, Power to Learn, and the National Cable & Telecommunication Association's Cable Puts You in Control initiative to educate parents about parental controls for television. U.S. Representative Mike Ferguson (R-N.J.), Cablevision's Chief Operating Officer Tom Rutledge and members of the New Jersey Parent Teacher Association participated in a roundtable discussion focusing on the benefits of advanced broadband access in schools and the corresponding need to protect students from inappropriate content. Parents, students, teachers and other education leaders were present.

Following the roundtable, students in a sixth grade computer class presented a lesson from Power to Learn's Internet Smarts program titled "Keeping Personal Information Private." The Internet Smarts program provides a forum for teachers and parents to communicate with students about media literacy and safe Internet usage. Students can explore these topics through booklets and online resources and can become certified as "Internet Smart."

Cablevision provides schools throughout the New York metropolitan area with free television and Internet service and works with them to ensure that the technology is used safely and effectively. For more information, contact Marie Stenberg at mstenber@cablevision.com.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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