September 23, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
Time Warner Cable's Glenn Britt to Address Second Annual CTPAA Public Affairs Institute
Only 56 Days to the 2006 Beacon Awards Deadline!
TV Land to Go Dark to Support Family Dining Day
Comcast Supports Enoch Pratt Library with $200,000 Media Partnership
C-SPAN Launches New Book TV Bus This Week
Lifetime Encourages Women to Be Your Own Hero
Time Warner Cable Seeks New Programming for "S'Cool TV"
New Consumer Press Information Available on CTPAA Web Site
Judge the 2006 Beacon Awards
Congratulations to Peggy Ballard and Susan Leepson!
Cable Industry Continues to Aid Hurricane Victims
Thank You Corporate Members!

 Time Warner Cable's Glenn Britt to Address Second Annual CTPAA Public Affairs Institute
Glenn Britt, president and CEO of Time Warner Cable, will be the guest lecturer at the second annual CTPAA Public Affairs Institute. The Institute, developed in partnership with The George Washington University Graduate School of Political Management, will be held November 14-16, 2005, at The Watergate Hotel in Washington, D.C. Britt will participate in the Institute on Tuesday afternoon, November 15.

"Glenn Britt's insight and perspective on public affairs will add a great deal to this educational opportunity for members of the Public Affairs Institute's second class and we are pleased to have him speak," said CTPAA President Anita Lamont, corporate director, field communications for Charter Communications, Inc.

Designed specifically for the cable public affairs professional, the Institute will extend participants' views on issue management, message development and delivery – and deepen their strategic appreciation of the overall role public affairs can play within their organization. Participants will gain valuable knowledge that can be directly applied to their daily responsibilities.

Class size in the upcoming Institute is limited to 25 executives, and seats are being filled quickly. Interested individuals should apply now to avoid missing this unique opportunity for executive level, educational advancement. Successful candidates will be notified in mid-October. For more information or to apply, visit www.ctpaa.org/resources.shtml or contact CTPAA at 202-775-1081.
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 Only 56 Days to the 2006 Beacon Awards Deadline!
There are 56 days to the 2006 Beacon Awards Deadline of November 18, 2005, and 42 days to the Early Bird Deadline of November 4, 2005. The Early Bird Deadline allows members to save $50 off of every entry submitted. While 56 days may seem like a long way off, it's now time to begin working on a submission to the Beacon Awards.

Once you decide what public affairs projects, initiatives or programming to enter in the 2006 Beacon Awards, you should begin to think about what is the best category or categories to choose for your initiatives or projects. Some projects may be suitable for more than one category, and the target audiences with the most competition are community or education.

Beacon judges are advised to review the project based on the category the applicant entered it in and not to penalize the entrant for not submitting the entry in the category the judge feels would be more appropriate. To help the judges understand why the entrant chose the category he or she did, the entrant includes a justification statement in the three-page summary for the project. According to the Beacon Award Call for Entries, the justification statement "explains why your submission best fits into the category you have chosen."

A review of justification statements included in the three-page summaries of Beacon Award finalists accessible online from the Beacon Web site demonstrates that some justification statements are better than others. Spend some time crafting your justification statement and make sure it clearly addresses all three components of your entry category – target audience, type of initiative or component, and entrant classification. The justification statement below, from Comcast's 2004 entry Comcast Presents the James McBride "Riffin' & Pontificatin'" Tour submitted in the Education; Full Campaign/Series; MSO category, clearly addresses all three components of the category.

"Justification Statement for Category – Because the James McBride "Riffin' & Pontificatin'" Tour was designed to impact high school students in the communities we serve, this entry is appropriate for Education. The multiple elements of the effort qualify it for Full Campaign/Series. The Comcast Southern Division, with assistance from Comcast Corporate in Philadelphia and the other Comcast divisions developed, implemented and coordinated the project."

A brief but clear justification statement makes a Beacon Award entry that much easier for a judge to evaluate.

The Beacon pages of the CTPAA Web site offer several valuable tools to assist members, such as the Frequently Asked Questions and information about past Beacon Award winning projects. CTPAA has posted the 2006 Beacon Award Call for Entries in pdf format. There are brief summaries of 2005 winners and finalists online. In addition, CTPAA members can read the three-page project summaries from the 2001-2005 Beacon Award finalists. These summaries are the core of each Beacon entry and detail the planning, implementation and results of a successful cable public affairs initiative and can serve as a good model for preparing a 2006 Beacon Award entry. In order to read these summaries, members will be prompted to enter their user name (their email address) and password (their last name). All must be in lowercase letters.

CTPAA will announce the winners of the 2006 Beacon Awards during a gala ceremony and dinner on Tuesday, March 21, 2006, during FORUM 2006 in Washington, D.C., at the JW Marriott Hotel. For more information about the 2006 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or at 202-775-1082.
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 TV Land to Go Dark to Support Family Dining Day
To show its support for "Family Day - A Day to Eat Dinner with Your Children," TV Land will pre-empt regularly-scheduled programming and "go dark" on Sept. 26 from 6 to 7 p.m. to encourage families to dine together. Both TV Land and Nick at Nite have been promoting Family Day for several months, as part of their "Family Table - Share More than Meals" initiative. The two networks have devoted $11 million of airtime to promote family dining.

Family Day sponsors hope to reach the goal of 10 million families participating. Families can pledge to eat together on family day by registering at www.familytable.info, and they can also submit photos on the Web site. These photos will be used to make a montage to appear on screen during the "dark" period with easy-listening music in the background.

Family dining has been shown to have an effect on children. A report released in early September by the National Center on Addiction and Substance Abuse (CASA) at Columbia University and sponsored by TV Land and Nick at Nite reveals that how often a family eats dinner together is a powerful indicator of whether a teen is likely to drink, smoke, or use drugs, and whether the child is likely to perform better academically. It also reveals that parents and teens wish they could eat together more often.

These findings support the need for Family Day to encourage family dining throughout the year. CASA created Family Day in 2001 and TV Land and Nick at Nite joined the annual campaign in 2003. For more information contact Rachel Lizerbram with TV Land at 212-846-4412.
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 Comcast Supports Enoch Pratt Library with $200,000 Media Partnership
Comcast in Baltimore, Md., has formed a $200,000 media partnership with the Enoch Pratt Free Library to promote literacy initiatives and library membership. Beginning in April, Comcast began offering Baltimore-area viewers a collection of library performances called "E-stories" via On Demand. This collection of live-action, multicultural storyteller performances is targeted at children and teenagers and available to watch at their convenience. Previously these videos were available online, and this is the first time that they will be widely distributed via broadband television. In addition, Comcast will promote reading through three different PSAs. This summer the system aired a spot promoting the library's summer reading campaign. Throughout September it will air a spot encouraging viewers to sign up for a library card. Next spring it will run a spot to promote the library's annual fundraiser, The Borrower's Bash. For more information, contact Teresa Antonucci at teresa_antonucci@cable.comcast.com.
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 C-SPAN Launches New Book TV Bus This Week
The C-SPAN Networks will launch the newly-renovated Book TV Bus this Saturday, Sept. 24, at the National Book Festival on the Mall in Washington, DC. The new bus will be used to promote nonfiction reading and C-SPAN2's weekend-long, nonfiction book programming. It features a live production studio that can transform into a classroom lecture hall.

The Book TV bus will travel the nation, making stops at bookstores, libraries, and the many book festivals held throughout the year. The bus is booked through December with planned visits to include Baltimore; New York; Nashville, Tenn.; St. Louis; Miami; Austin, Texas; Madison, Wisc.; and Sarasota, Fla.. With the help of local cable system partners, C-SPAN will bring the Book TV bus to communities, with the goal of capturing literary life in each town or city. Interviews with local authors and book club members will be featured on Book TV.

Now in its seventh year, Book TV is a 48-hour block of programming every weekend on C-SPAN2 that focuses on the top non-fiction books, authors, and literary events taking place around the country. Local cable systems can request a bus visit to their area by calling Steve Roth with C-SPAN at 202-626-7970.
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 Lifetime Encourages Women to Be Your Own Hero
Lifetime Television has launched a new public service campaign, Be Your Own Hero, designed to encourage women and girls to dream big and have the self confidence to fulfill their dreams. A recent Lifetime study found that 81 percent of women put the needs of others before their own. Be Your Own Hero urges women to make an effort to invest a little more time in themselves. The campaign includes PSAs, promotional print materials, and online content, including a handbook featuring tips to inspire women and girls to take on challenges and embrace new opportunities. Tips include small steps to make a change, like starting a journal or scheduling a check up, and bigger steps, like joining a club or pursuing a dream job. Women may also spread encouragement by sending an e-card to family and friends.

Be Your Own Hero represents themes of self esteem and empowerment that are echoed in "Ambulance Girl," a Lifetime original movie that premiered on Sept. 12. The film is about a woman who overcomes her fears and becomes her own hero when she drastically changing her life by becoming a volunteer emergency medical technician. For more information, contact Geralyn Lucas at lucas@lifetimetv.com.
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 Time Warner Cable Seeks New Programming for "S'Cool TV"
Time Warner Cable Los Angeles is seeking original student programming for its "S'Cool TV," a free, local Video on Demand channel dedicated to programming produced by and for area students. Time Warner launched "S'Cool TV" at the beginning of 2005 to showcase the talents of budding filmmakers and television producers in Southern California schools and to keep students and parents in touch with school activities. The channel features school news and announcements, documentaries, original films, music videos and performing arts showcases and is available at no charge for Time Warner digital customers to watch at their convenience. The programming is organized by school name so that viewers can easily find the program they want to watch.

Since its launch, "S'Cool TV" has grown as more schools are submitting materials. Students enjoy seeing their work on television and can also see programming from other schools. Parents can use the channel to find out what is going on at their child's school. For more information contact Deane Leavenworth at deane.leavenworth@twcable.com.
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 New Consumer Press Information Available on CTPAA Web Site
A new resource is available on the CTPAA Web site providing helpful consumer press information for communicating with technology reporters. In cooperation with the Cable & Telecommunications Association for Marketing (CTAM), CTPAA posted this compilation of materials from communications programs that CTPAA members will find useful as references or educational when speaking with reporters on cable and technology issues.

This new area on the CTPAA site features press releases, articles, an audio radio interview and research that explains new technologies and promotes the advantages of cable. It includes sections on industry trends, On Demand programming, resources for moving, and logos and graphics. To access this new area, visit the Resources & Education page of the CTPAA Web site.
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 Judge the 2006 Beacon Awards
CTPAA invites its members to choose the best of the best cable public affairs initiatives of the past year by being a 2006 Beacon Awards judge. To volunteer, complete the Beacon judge form and send it to CTPAA. As a Beacon judge, CTPAA members will learn what cable public affairs professionals across the country are accomplishing and will walk away from the experience with dozens of new ideas. The first round of Beacon judging will be all day January 11 and 12 in Washington, D.C., with a welcome reception hosted by NCTA on the evening of January 10. For more information, contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Congratulations to Peggy Ballard and Susan Leepson!
Congratulations to Peggy Ballard and Susan Leepson, winners of Red Letter awards from the Atlanta chapter of Women in Cable Telecommunications (WICT). Ballard, vice president, strategic communications for Scientific-Atlanta, will be presented with the Mentor Award. She also serves on the CTPAA board as 2nd vice president. Leepson, director of public affairs for Cox Communications will be honored with the Rising Star award. Both women will receive their awards at the second annual Red Letter Awards Gala on Oct. 6 in Atlanta.
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 Cable Industry Continues to Aid Hurricane Victims
As residents of the Gulf Coast region continue to recover from Hurricane Katrina, the cable industry continues to reach out with assistance. Below is a brief summary of some of the relief efforts and progress announced since the last CPR Facts newsletter:

Corporate Giving

  • At the cable industry's annual Diversity Week in New York City, proceeds from several events were donated to hurricane relief via NCTA's Cable Hope Fund. These events included WICT New York luncheon and the CTAM New York breakfast. At the Kaitz Foundation Dinner, attendees were asked to contribute to the Cable Hope Fund and a $500,000 donation was announced in honor of retiring Cox CEO Jim Robbins.
  • HGTV donated $50,000 to the National Trust for Historic Preservation's Hurricane Katrina Recovery Fund to preserve historic buildings and neighborhoods in Louisiana.
  • Scientific-Atlanta and its employees have donated more than $80,000 to relief efforts and are working closely with the governor of Georgia on services to evacuees.
  • NCTA is requesting photographs depicting cable industry efforts of relief and recovery in the Gulf Coast region to post on the Cable Hope Fund Web site. Photos, in JPEG format only, may be emailed to cablehopefund@ncta.com and must include a caption and a name and contact number.
  • Oxygen's viral marketing campaign drew 10,000 visitors to its Web site, leading to the network's donation of $10,000* as promised to benefit children evacuated from the New Orleans Children's Hospital to Houston. Oxygen is now encouraging viewers to donate directly to the Texas Children's Hospital. *Please note this dollar amount was printed incorrectly in the Sept. 9th issue of CPR Facts due to an editing error.

Telethons & Concerts

  • The Inspiration Networks Concert of Hope raised over $134,000 for Hurricane Katrina relief, and the network along with Convoy of Hope has delivered 180 truckloads of ice, water and food.
  • The telethon held by ABC Sports and ESPN with the National Football League raised more than $5 million pledges in six and a half hours for the Bush-Clinton Katrina Fund. More than 40 NFL players and celebrities gathered to support the telethon that took place Sept. 19 during a special Monday Night Football doubleheader.
  • All major cable operators supported a relief concert "From the Big Apple to the Big Easy" held in Madison Square Garden on Sept. 19 and made it available on pay-per-view. Cablevision's MSG Network underwrote all production costs and pledged a $1 million donation. Featured performers included Jimmy Buffett, Elvis Costello, Elton John and Bette Midler and a group of New Orleans jazz musicians. Proceeds from ticket sales and pay-per-view fees go to hurricane relief.
  • BET raised more than $11 million through its S.O.S. (Saving Our Selves) relief telethon held on Sept. 9.
  • CMT announced plans to host "One Country," a benefit concert starring Willie Nelson, Alan Jackson, George Strait, Martina McBride and others. However, the concert has been postponed from its originally scheduled date of Oct. 1 due to Hurricane Rita's threat to Houston where it was set to be held.
  • MTV will donate proceeds from downloads of the "ReAct Now: Music and Relief" concert to the American Red Cross and Habitat for Humanity.
  • Cox Enterprises will contribute $10 million in cash and in-kind donations to Hurricane Katrina victims.

Services to Victims & Evacuees

  • A&E Television Networks has launched an educational campaign to provide children displaced by Katrina with educational supplies. Schools in Houston that have taken in evacuated students will receive a television, DVD player, and a video library from A&E and the History Channel. In the long-term, A&E will adopt four to five schools and provide $20,000 grants in goods, services and financial support.
  • Mediacom Communications has delivered truckloads of non-perishable goods and water to affected areas in Mississippi. The company is also providing free cable and Internet service to shelters in Kentucky and Minnesota. At its Mississippi office, it is offering residents and visitors free wireless Internet to keep informed of relief developments and stay in touch with loved ones.
  • The Weather Channel Interactive is sending free, text message weather forecasts to relief workers in the Gulf Coast.
  • Cable in the Classroom (CIC) is providing school supplies and virtual resources to displaced students. Several cable programmers are creating educational video libraries and curriculum that CIC plans to send to schools in affected areas.
  • Court TV created a Web resource for victims to locate organizations offering assistance such as legal and tax advice and unemployment.
  • Atlantic Broadband set up video service to an Army National Guard base in Kingwood, W.Va., where a child-care center has been opened for about 40 Katrina victims.
  • In addition to delivering truckloads full of supplies to the Gulf Coast, CommScope also sent 300 polo shirts to Cable ONE employees working overtime to aid recovery.
  • Black Family Channel executives flew several families from Texas to Georgia to be reunited with their loved ones. Board Chairman Willie Gary used his personal plane to reunite families and also joined other board members and sports figures Evander Holyfield and Cecil Fielder to deliver supplies to the convention center in Houston.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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