September 9, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
2006 Beacon Award Call for Entries is Now Online
Cable Executives Glenn Britt and Kyle McSlarrow Join the CTPAA Board of Advisors
CTPAA Elects Rob Stoddard & Tom Southwick Officers, Creates New Officer Position
New Best Practices in Cable Public Affairs Online
Cable Industry Helps Victims of Hurricane Katrina
Thank You Corporate Members!

 2006 Beacon Award Call for Entries is Now Online
CTPAA has posted the 2006 Beacon Award Call for Entries online in PDF format. The Beacon Award is cable's highest award for public affairs excellence. The regular deadline is November 18, 2005, and the Early Bird Deadline is November 4, 2005. The Early Bird Deadline allows members to save $50 off of every entry submitted.

There are 70 days until the 2006 Beacon Award Deadline, and now is the perfect time to get a head start on planning your Beacon Award entries. What public affairs projects, initiatives or programming has your company launched in the last year that may make a good submission to the Beacons? Looking at information on past Beacon finalists may help give you ideas on what you should enter into the 2006 Beacon Awards. The Beacon pages of the CTPAA Web site offer several valuable tools to assist members, such as the Frequently Asked Questions and information about past Beacon Award winning projects. There are brief summaries of 2005 winners and finalists online. In addition, CTPAA members can read the three-page project summaries from the 2001-2005 Beacon Award finalists. These summaries are the core of each Beacon entry and detail the planning, implementation and results of a successful cable public affairs initiative and can serve as a good model for preparing a 2006 Beacon Award entry. In order to read these summaries, members will be prompted to enter their user name (their email) and password (their last name). All must be in lowercase letters.

CTPAA will announce the winners of the 2006 Beacon Awards during a gala ceremony and dinner on Tuesday, March 21, 2006, during FORUM 2006 in Washington, D.C., at the JW Marriott Hotel. The 2006 Beacon Award co-chairs are CTPAA Board Member Todd Schoen, senior vice president, affiliate marketing & ad sales for Fox Cable Networks, and Bev Wilhide, director of public affairs for Comcast Atlantic Division. For more information about the 2006 Beacon Awards, contact Michelle Butler at or at 202-775-1082.
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 Cable Executives Glenn Britt and Kyle McSlarrow Join the CTPAA Board of Advisors
Glenn Britt, president and CEO, Time Warner Cable and Kyle McSlarrow, president and CEO, National Cable & Telecommunications Association (NCTA) have joined the Board of Advisors of CTPAA. The advisory board is made up of nine senior cable executives who provide the association with insight, advice and feedback on CTPAA activities, industry issues and trends.

Additionally, seven executives who continue to serve on the Board of Advisors are: Decker Anstrom, president and COO, Landmark Communications, Inc.; Brian Lamb, chairman and CEO, C-SPAN Networks; Robert Miron, chairman and CEO, Advance/Newhouse Communications; Jim Robbins, president and CEO, Cox Communications, Inc.; Josh Sapan, president and CEO, Rainbow Media Holdings, Inc.; Henry Schleiff, chairman and CEO, Court Television Network LLC; and Michael S. Willner, president and CEO, Insight Communications.

Two original members of the Board of Advisors recently retired upon the expiration of their initial two-year term. Both Nickolas Davatzes, CEO emeritus, A&E Television Networks and Robert Sachs, principal, Continental Consulting Group, LLC have left the advisory board.

"Robert Sachs and Nick Davatzes were instrumental in helping CTPAA bring the Board of Advisors to life. We will miss their counsel," said Anita Lamont, CTPAA president and corporate director, field communications, Charter Communications, Inc. "CTPAA is pleased to add Glenn Britt and Kyle McSlarrow to the Board of Advisors. Our organization is fortunate to have this group of industry leaders helping to guide the association in creating effective programs that support our members who are instrumental in developing public affairs offerings that impact local communities and the nation as a whole."
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 CTPAA Elects Rob Stoddard & Tom Southwick Officers, Creates New Officer Position
The Board of Directors of CTPAA voted unanimously to elevate current board members Tom Southwick, senior vice president, corporate communications, Starz Entertainment as Secretary and Rob Stoddard, senior vice president, communications and public affairs, NCTA as Treasurer. Southwick and Stoddard are now both officers and members of the Executive Committee.

Separately, the Board also voted to modify the Bylaws to split the current Vice President position into the positions of 1st Vice President and 2nd Vice President. The new officer position was created to add variety regarding the type of companies represented on the Executive Committee. This decision was made following the resignation of Christine Levesque, executive vice president, communication, marketing & government affairs, Gemstar-TV Guide as the association's Vice President and long-time member of the Board of Directors due to business time constraints.

The current officers and members of the Executive Committee are:
Anita Lamont, Corporate Director, Field Communications, Charter Communications, Inc.
1st Vice President:
Mark A. Harrad, Senior Vice President, Corporate Communications, Time Warner Cable
2nd Vice President:
Peggy Ballard, Vice President, Strategic Communications, Scientific-Atlanta, Inc.
Thomas Southwick, Senior Vice President, Corporate Communications, Starz Entertainment Group
Rob Stoddard, Senior Vice President, Communications & Public Affairs, NCTA
Immediate Past President:
Peter Kiley, Vice President, Affiliate Relations, C-SPAN Networks

For a complete listing of all current officers and members of the Board of Directors, visit the CTPAA Web site.
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 New Best Practices in Cable Public Affairs Online
CTPAA has launched a new Best Practices study on the connection between employee morale and customer satisfaction in the members-only section of the CTPAA Web site. When employees understand their role in the overall strategy and success of the cable company, they perform better at their jobs. This, in turn, can increase customer satisfaction. The newest best practice explores how cable public affairs departments help to improve employee morale through their use of employee communications, employee incentive campaigns, public affairs initiatives, employee volunteer programs, and image campaigns.

Other Best Practices in Cable Public Affairs topics already online explore cable's competition, effective partnerships, improving government relations, measuring results and partnering internally with marketing, local ad sales and other departments. Utilizing Beacon Award finalist entries and member input, the Best Practices in Cable Public Affairs features an easy-to-use outline of key best practices and tips in cable public affairs. These Best Practices should be useful during the planning or development of a public affairs initiative and serve as a source of ideas on how to overcome challenges within a community.

There is a link to Best Practices in Cable Public Affairs from the Resources & Education page and from the members-only page. To access the Best Practices section, you will be asked to log-in. The user name is your email address, and the password is your last name, all in lower case letters. If you have suggestions for future best practices or questions, please contact Michelle Butler at or 202-775-1082.
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 Cable Industry Helps Victims of Hurricane Katrina
As the country learned of the devastation that Hurricane Katrina left in its path throughout parts of Alabama, Florida, Louisiana and Mississippi, the cable industry was quick to establish relief efforts to aid impacted communities. The remainder of this issue of CPR Facts will highlight cable industry efforts to help victims and relief workers.

Cable industry companies have contributed to relief efforts through a number of different ways from committing to significant corporate donations and employee gift matching programs to setting up phone and Internet service for evacuees. Companies have sent trucks and even boats full of supplies to affected areas. The industry is using its resources to reach out to viewers through fundraising telethons and PSA campaigns that encourage them to lend a hand however they can.

Representing the industry as a whole, the National Cable & Telecommunications Association (NCTA) has established a charitable fund to help cable industry employees and other hurricane victims recover from the effects of the storm and to aid in long-term rebuilding of storm-ravaged areas. Donations to the Cable Hope Fund, a 501(c)(3) organization, will be accepted immediately and in the coming weeks from cable industry companies, employees, and other related organizations. Funds raised will fulfill needs including housing, education, rebuilding initiatives, and other essential services for hurricane victims and their families. Donations can be sent to NCTA care of David Pierce, senior director, public affairs, at 1724 Massachusetts Ave., NW, Washington, DC 20036. NCTA also plans to set up a Web page to accept credit card donations online.

Co-chairs of the Cable Hope Fund are Glenn Britt, chairman and CEO, Time Warner Cable; Judy McGrath, chairman and CEO, MTV Networks; Abbe Raven, president and CEO, A&E Television Networks; Jim Robbins, president and CEO, Cox Communications; Brian Roberts, chairman and CEO, Comcast Corporation; Henry Schleiff, chairman and CEO, Court TV; and Michael Willner, president and CEO, Insight Communications. Next week at the Annual Dinner of the Walter Kaitz Foundation, these co-chairs will invite companies to match their contributions to the Kaitz diversity organization with a donation to the Cable Hope Fund. In addition to accepting donations, the Cable Hope Fund will create a clearinghouse for information on housing and employment opportunities to help displaced cable employees.

The following stories will highlight cable industry efforts to help victims of Hurricane Katrina, including corporate giving, services to evacuees and employees, programming, telethons and concerts, and PSA campaigns.

Corporate Giving
Companies across the cable industry are taking action in hurricane relief by making monetary donations, matching employee gifts and encouraging viewers and customers to donate or volunteer.

The Walt Disney Company is donating $2.5 million, with $1 million committed to the American Red Cross, $1 million to children's charities, and $500,000 to volunteer centers.

In addition to providing extensive coverage before, during and after the storm, the Weather Channel is donating $1 million to the American Red Cross and is also asking other industry companies to match or exceed that donation. The network will also match contributions made by its 800 employees.

Advance Newhouse Communications, parent company of Bright House Networks, is donating $1 million to the American Red Cross from the Samuel I. Newhouse Foundation.

Comcast and the Comcast Foundation are donating $10 million in advertising time and $50,000 cash to the American Red Cross. The company also plans to devote VOD programming in September to air Red Cross updates, benefit concerts, and information on how the public can help.

News Corporation, parent company of Fox Cable Networks, is donating $1 million to the Salvation Army and will match employee donations up to another $1 million.

Oxygen Media is donating money to help some of Katrina's youngest victims, children who have been evacuated from New Orleans Children's Hospital to Houston. Oxygen will donate $1 for every person who signs up for the campaign by visiting, up to $10 million. Oxygen is also encouraging viewers to make donations directly to the Texas Children's Hospital by referencing "Katrina Kid Relief."

Viacom, parent company of MTV Networks, is donating $1 million to the American Red Cross and has created a worldwide employee matching gift program for all employee donations.

Outdoor Life Network (OLN) will partner with the National Hockey League during October to donate $1,000 to Habitat for Humanity's rebuilding efforts for each goal scored during a game aired on OLN. The network is also donating premiums and clothing to Star of Hope in Houston.

FSN regional networks have created a "Round Trippers for Relief" effort that will donate $1,000 for every homerun hit during select games on Monday, Sept. 12 and Tuesday, Sept. 13.

CSTV will donate advertising proceeds from Tulane University's first football game on Sept. 17. The network also will partner with the Boys and Girls Clubs of America to rebuild athletic programs in affected communities.

The Scripps Howard Foundation is matching contributions from its employees, including those at Scripps Networks. Shop at Home has made a $10,000 donation in Emeril Lagasse's name to the American Red Cross.

Time Warner, parent company of Time Warner Cable and Turner Broadcasting, is matching employee gifts up to $1 million. Turner Broadcasting is donating $250,000 to the American Red Cross and is also working with Atlanta businesses to determine how they can provide further assistance.

Charter Communications created a Hurricane Damage Relief Fund via the American Red Cross. The company will match employee contributions up to $500 per employee. Paul Allen, Charter's principal stockholder, pledged a $1 million donation from the Paul Allen Family Foundation.

Cox Communications will match employee donations 2 to 1. Insight Communications has reopened the Insight New York Relief Fund for donations and will match employee gifts. Other companies that have launched employee contribution campaigns include NCTA and Court TV.

Services to Victims & Evacuees
Cable industry companies are also sending supplies and offering their services to help Hurricane Katrina victims, many of whom have been evacuated to parts of Alabama, Louisiana, Mississippi and Texas.

The Inspiration Networks were quick to respond by dispatching truckloads of supplies to the affected areas as Hurricane Katrina approached land on August 28. In partnership with Convoy of Hope, the company has already delivered more than 30 truckloads of ice, water and food, with hundreds of additional loads expected as recovery continues.

In addition to making a donation to the American Red Cross and matching employee donations, A&E Networks is spearheading an educational outreach program to assist school districts affected by Katrina. The History Channel and A&E are developing programs that will explore the historical context of the hurricane and share heroic stories of survival.

Cox Communications installed two banks of telephones at the Cajundome in Lafayette, La., to provide free, unlimited local and long distance calling for more than 8,000 evacuees. The company is also providing cable services and monitors, as well as backup Internet access for staff and relief agencies at the dome.

CNN is helping connect the stranded and missing to families and friends searching for them. The "Victims and Relief Desk" is collecting names and locations of those who are safe and posting them on the CNN Web site. CNN crews are also filming refugees and having them state their name and locations. These video clips and photos are being aired on CNN. Other cable networks are providing similar services including Fox News, the Weather Channel and MSNBC.

TBN founder Paul Crouch has donated $100,000 toward ship-based relief efforts to deliver food, water and supplies to victims via a 180-foot cutter ship run by Friend Ships, a Christian humanitarian aid organization.

mtvU, MTV Network's college targeted network, will partner with college students, national fraternities and sororities, other student organizations and Urban Outfitters to organize clothing drives and volunteer efforts.

Motorola has delivered three emergency communication trailers and other technical supplies to meet critical communication needs. Additionally, the Motorola Foundation has set up a $1 million relief fund to rebuild schools and educate displaced children.

Time Warner Cable is providing communications network access to FEMA in Alabama, Louisiana and Mississippi and will deploy employees with emergency medical and water rescue certifications to New Orleans to participate in relief efforts while on paid-leave. Several Time Warner Cable systems are located in communities that have received thousands of evacuees. These systems are donating essential supplies and providing free phone, cable and Internet service to shelters and relief agencies. Systems providing these services include Shreveport and Monroe, La., and Texas systems in Houston, Beaumont, San Antonio, Austin and El Paso. Additional efforts include a food drive being held by the Houston system, a blood drive organized by the Beaumont system, and volunteer efforts in San Antonio. Divisions far from the effects of the storm are helping out too.  The Syracuse, N.Y., division raised $16,000 from attendees at the New York State Fair to donate to the Salvation Army. The Memphis, Tenn., division will donate $2,000 raised from employees to help fellow employees in Jackson, Miss.

Cox Communications in Baton Rouge, La., is providing video, voice and data services to nine shelters in Louisiana, the National Guard and police officers.

Comcast systems have sent food and water to communities, with some loads being delivered personally by Comcast employees. In Tuscaloosa, Ala., Comcast connected Red Cross shelters with high-speed Internet and cable service.

In their hometown of Knoxville, Tenn., Scripps Networks employees are providing toiletries for a half dozen displaced families temporarily living at the Knoxville Red Cross.

Services to Employees
Cable industry companies with employees in the areas affected by Hurricane Katrina are working around the clock to locate their employees and ensure their safety. Many have set up toll-free hotlines for employees to call. Once employees are located, employers are working to provide them with temporary housing, food, clothing, and financial support.

Cable ONE has accounted for all of its 117 employees in the affected region and is sending supplies to employees in hard-hit Biloxi, Gulfport and Pascagoula, Miss.. The company will provide employees with disaster pay and help them find temporary housing, and has ensured them that they will have jobs to return to when it is safe to do so. Cable ONE has partnered with equipment supplier CommScope to use its private truck service to deliver supplies. CommScope is also working with Comcast, Cox and Charter systems.

Cox has located approximately 70 percent of its employees and has committed to making sure they all have jobs when they can return. It has established an employee relief fund. The company is encouraging employees to donate, and will match gifts 2 to 1, to help affected colleagues.

Comcast is coordinating an internal campaign to purchase gift cards from retailers like Wal-Mart, Target, Home Depot and Lowe's to donate to employees in affected areas.

To aid cable systems in the affected areas, NCTA and the American Cable Association (ACA) are accepting donations of cable equipment and services that can be used to rebuild systems to provide vital services to customers. They set up a blog at for cable systems in need to request help and connect with those able to offer resources.

Christians in Cable has set up a relief fund to aid cable employees affected by Hurricane Katrina. One hundred percent of donations will go toward relief efforts. Checks may be sent to Christians in Cable, Katrina Relief Fund, attn: Bob Higley, Treasurer, 2823 West Irving Blvd., Irving, TX 75061.

Cable's news networks have devoted a significant amount of resources and airtime coverage of the hurricane and its aftermath. In addition to providing up-to-date reports on the rescue and recovery progress, news networks such as Fox News, CNN, MSNBC, and CNBC are also informing viewers how they can help.

The History Channel will air a series of programming related to Hurricane Katrina on Monday, Sept. 12, including the premiere "Katrina: American Catastrophe" at 8 p.m., a series that explores the history, science and technology behind what happened in New Orleans. It will also encore "Modern Marvels: The Lake Ponchartrain Causeway," a series that examines the lake that was the source of much of the flooding that destroyed New Orleans, and "Isaac's Storm," a special about a category-4 hurricane that leveled Galveston, Texas, in 1900.

Nickelodeon will air a special "Nick News with Linda Ellerbee: Do Something! Caring for the Kids of Katrina" on Sunday, Sept. 11 at 8 p.m..

The Louisiana Cable & Telecommunications Association has activated the LAtv network to provide news and public service information to state residents.

Telethons and Concerts
Several cable networks have stepped up to produce telethons and concert specials to raise money for hurricane relief and rally support for the victims.

On Friday, Sept. 2, NBC Universal aired "A Concert for Hurricane Relief" on CNBC, MSNBC and NBC. The live, hour-long program featured performances by Louisiana natives Tim McGraw, Harry Connick Jr., Wynton Marsalis, and Aaron Neville, as well as Mississippi native Faith Hill. Viewers were encouraged to donate to the American Red Cross Disaster Relief Fund.

The Inspiration Networks aired "A Concert of Hope," a three-hour, live event on Saturday, Sept. 3 to 38 nations across the world. The event featured musical performances by Christian artists and special messages from Christian and political leaders.

Programs continue this weekend. BET will hold a two and a half hour telethon on Friday, Sept., 9, to raise money for victims of Hurricane Katrina. Held in partnership with the National Urban League, the American Red Cross, Russell Simmons, chairman of the Hip-Hop Summit Action Network, and several other partners, the telethon will air from 7:30 p.m. to 10 p.m. Eastern time.

MTV Networks will hold "ReAct Now: Music & Relief," a three-hour, multi-genre music special to air Saturday, Sept. 10, on MTV, VH1 and CMT. Shows will take place in New York, Los Angeles, Atlanta, and Nashville. Scheduled performers include Paul McCartney, The Rolling Stones, Dave Matthews Band, Green Day, Alicia Keys, Usher, Alan Jackson, Neil Young, Ludacris, Sheryl Crow, Gretchen Wilson, Melissa Etheridge, Brian Wilson, Kanye West, and others. Proceeds will benefit the American Red Cross.

The Gospel Music Channel will partner with the Gospel Music Association and Paxson Communication Corporation's i to air "Gospel Angels," a live concert featuring gospel and Christian music stars performed at Atlanta's Centennial Olympic Park with live performances from shelters across the country. All funds raised from tickets sales and donations will benefit hurricane relief organizations.

On Sept. 27, Scripps Networks will simulcast "Country Reaches Out: An Opry Benefit for the American Red Cross," an event held in partnership with the Grand Ole Opry and Great American Country (GAC). Country music stars scheduled to perform include Alan Jackson and Alison Krauss.

PSA Campaigns
made a series of PSAs from the American Red Cross and USA Freedom Corps available to cable systems and networks this week. For more information, contact Allison Shelton in the Communications & Public Affairs department at

E! and Style have created a PSA campaign featuring celebrities that calls for volunteers and contributions to the American Red Cross. Celebrities lending a hand include Eva Longoria, Pamela Anderson, Destiny's Child, Steve Carell, Nicole Richie, John Larroquette, Julie Andrews Brooke Burns, Lucy Lawless, Mariah Carey, Carlos Santana, George Lopez and Paula Abdul. The PSAs began airing on both networks Sept. 3rd.

SOAPnet will launch a PSA series featuring network soap stars and daytime personalities encouraging donation to relief efforts. Participants include Regis Philbin and Kelly Ripa, Deidre Hall, and several soap stars.

TV Land and Nick at Nite will call viewers to action via PSAs featuring television legends including Carol Burnett, Bill Cosby, Florence Henderson, Tony Danza, Dick Van Dyke, Henry Winkler and Mary Tyler Moore.

Cable networks not previously mentioned that are airing PSAs or incorporating encouragement to donate in their on-air and online programming include Bay News 9, ESPN, Lifetime, National Geographic Channel, and The Outdoor Channel.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083. For membership details, go to

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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