August 12, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
New Best Practices in Cable Public Affairs Online
Court TV Commemorates Anniversary of Historic Voting Rights Act
The History Channel and City of New York Unveil New Tourism Center
Congratulations to Ellen East!
WWE Summer Reading Slam Promotes Reading
NCTA Offers Uplink of VOD Parental Control Demonstrations
New Information on Corporate Giving Posted on Business Case Web Page
Thank You Corporate Members!

 New Best Practices in Cable Public Affairs Online
CTPAA has launched a new Best Practices study on measuring results of public affairs initiatives in the members-only section of the CTPAA Web site. It explores how cable public affairs departments measure the success of their initiatives. They have proven that their efforts contributed to the bottom line, earned media coverage or other forms of recognition and credit, achieved positive results for partner organizations, built relationships and improved employee morale. The other Best Practices in Cable Public Affairs topics already online examine cable's competition, effective partnerships, improving government relations, and partnering internally with marketing, local ad sales and other departments.

Utilizing Beacon Award finalist entries and member input, the Best Practices in Cable Public Affairs features an easy-to-use outline of key best practices and tips in cable public affairs. These Best Practices should be useful during the planning or development of a public affairs initiative and serve as a source of ideas on how to overcome challenges within a community.

There is a link to Best Practices in Cable Public Affairs from the Resources & Education page and from the members-only page. To access the Best Practices section, you will be asked to log-in. The user name is your email address, and the password is your last name, all in lower case letters. If you have suggestions for future best practices or questions, please contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
                                                                                                                                                          Back to top

 Court TV Commemorates Anniversary of Historic Voting Rights Act
In honor of the 40th anniversary of the historic Voting Rights Act of 1965, Court TV held a series of inspirational events across the country from July 26 to August 11. Highlights from the events included screenings of an award-winning documentary about a slain civil rights activist and the largest commemorative gathering of people who marched with Dr. Martin Luther King, Jr., to protest denial of voting rights to African-Americans.

The commemorative gathering held on August 3rd celebrated thousands of brave activists who marched 50 miles from Selma to Montgomery, Ala., in 1965, acting as a catalyst to the passage of the Voting Rights Act just five months later. Court TV invited marchers to the State Capitol in Montgomery to celebrate the anniversary of this landmark legislation. The network and its partners, NPR's "Justice Talking" and the Montgomery Friends of the Historic Voting Rights Trail, sponsored a town hall meeting that was recorded and aired as a national television and radio program titled "40th Anniversary of the Voting Rights Act of 1965: Past, Present and Future." During the meeting, civil rights activists including Dr. Bernard Lafayette, Dr. Joseph Lowery, Dr. Gwen Patton, Amelia Boynton Robinson, J.L. Chestnut and Idessa Redden spoke passionately about the struggle and significance of the anniversary. Many politicians attended including Alabama Governor Bob Riley, State Representative John Knight, Jr., and Montgomery Mayor Bobby Bright, who all issued proclamations. Other attendees paying homage to the individuals who fought for African-American voting rights were Alabama Supreme Court Justices Harold Frend See, Jr., and Jacquelyn L. Stuart.

Court TV also commemorated the Voting Rights Act in partnership with Time Warner Cable by holding several screenings of "Home of the Brave," a documentary about civil rights activist Viola Liuzzo who was fatally shot by members of the Ku Klux Klan after participating in the Selma to Montgomery march. A public screening of the documentary was held at National Constitution Center in Philadelphia and was followed by a panel discussion featuring Liuzzo's daughter, Mary Liuzzo Lilleboe and Congressman John Lewis (D-Ga.), one of the nation's most respected civil rights activists. Other participants included Richard Stengal, president and CEO of the National Constitution Center and Nick Kotz, author of a biography on President Lyndon Baines Johnson, who signed the Voting Rights Act into law. A similar event was held at Time Warner Center in New York. In addition, world-renowned singer and musician Stevie Wonder featured clips from "Home of the Brave" in his concerts at the Apollo Theater in New York to generate awareness of the struggle for voting rights.

In an effort to not only recognize the past but also address the future, Time Warner Cable and Court TV sponsored a thought-provoking panel discussion titled "The Commemoration of the Voting Rights Act: From Passion to Apathy," that focused on voting as a right and a priority for citizens. This event took place in New York and included panelists Ted Shaw, president and director-counsel of the NAACP Legal Defense Fund; Jehmu Greene, president, Rock the Vote; Andrew Hernandez, executive director, 21st Century Leadership Center, St. Mary's University; Margaret Fung, executive director, Asian American Legal Defense and Education Fund; Karen Tumulty, national political correspondent, TIME Magazine; and Julie Fernandes, senior policy analyst/special council, Leadership Conference on Civil Rights.

Other Court TV-sponsored activities included a press briefing at the Library of Congress where congressional leaders addressed the need to reauthorize sections of the Voting Rights Act. Participants included Ted Shaw; Congressman Lewis; Henry Schleiff, chairman and CEO, Court TV; Senator Hillary Rodham Clinton (D-N.Y.); Senator Ted Kennedy (D-Mass.); Congressman Steny Hoyer (D-Md.); Congressman Mel Watt (D-N.C.); and Congressman Robert Menendez (D-N.J.).

These commemorative events are part of Court TV's "In Pursuit of Justice" public service and education initiative created to nurture debate and raise awareness about important judicial issues while inspiring Americans to become active in the law and judicial system. For more information, contact Lisa Alston at alstonl@courttv.com.
                                                                                                                                                        Back to top

 The History Channel and City of New York Unveil New Tourism Center
The History Channel and New York City Mayor Michael R. Bloomberg unveiled the NYC Heritage Tourism Center last month, a core element in the network's partnership with the City of New York to promote tourism and historical discovery. The Tourism Center, located in City Hall Park at Broadway and Barclay Street in lower Manhattan, is the central location for information on history-themed tours, activities, and events throughout the city. The state-of-the-art kiosk is open seven days a week and staffed by two specially-trained tourism experts. It features rotating exhibits of artifacts from some of the cultural institutions of lower Manhattan and two 61-inch plasma screens displaying continuous programming of historic information and events.

In conjunction with the opening of the new tourism center, The History Channel has begun airing three promotional spots to make New York City residents and visitors aware of the center and to promote the exploration of the city's history. The History Channel's contributions of advertising, marketing and direct revenue are valued at $19.5 million over the next three and a half years.

Visitors to the Heritage Tourism Center can find information on several different historical tours of downtown and the outer bouroughs sponsored by the History Channel. One tour, the New York City Official Heritage Tour, features old-fashioned trolleys guided by experts dressed in authentic period costumes. Tourism Center visitors can also pick up the History Channel New York CityPass featuring discounts on area attractions. The network is also sponsoring the Passport to NYC History sweepstakes that will award five winners three day's of the best of the city's history, including a trolley tour and tickets to historic sites and special events. For more information, contact Lynn Gardner at lynn.gardner@aetn.com.
                                                                                                                                                      Back to top

 Congratulations to Ellen East!
Congratulations to CTPAA member Ellen East, vice president, communications and public affairs at Cox Communications, for being honored as one of Women in Cable Telecommunication's (WICT) 2005 Women to Watch. East was chosen for her work at Cox to transform public affairs to address competition, new product launches and internal communications. She has enhanced Cox's Web site and its employee communication and media relations programs. A champion for public affairs in the industry, East is a past CTPAA president. East and her fellow nominees will be recognized at the 21st annual WICT Foundation Benefit Gala on Nov. 16, 2005, in Washington, DC. For more information visit www.wict.org.
                                                                                                                                                         Back to top

 WWE Summer Reading Slam Promotes Reading
World Wrestling Entertainment's (WWE) Summer Reading Slam kicked off this month to encourage fans to pick up a book and read. Fans can send an email to getreal@wwecorp.com with the title and author of a book they have read or plan to read this summer, and WWE will send them a complimentary poster featuring WWE SmackDown! Superstar Rey Mysterio. Then, fans can visit the Web site to read other fan submissions and to find out what books their favorite WWE Superstars enjoy reading. So far the most popular selection is Harry Potter and the Half-Blood Prince by J.K. Rowling, but fans have submitted a range of books from classics such as Of Mice and Men to WWE books like Mick Foley's Foley is Good.

This reading promotion is part of WWE's Get R.E.A.L. initiative, a year-round effort started in 2001 to promote reading and education. Get R.E.A.L. is an acronym for respect, education, achievement, and leadership. WWE Superstars visit local libraries and schools where they talk to students about how to achieve success through these core values. In 2002 and 2003, WWE distributed its "Get Excited About Reading!" poster to more than 100,000 classrooms via Weekly Reader publications. For more information, contact Gary Davis at gary.davis@wwecorp.com.
                                                                                                                                                       Back to top

 NCTA Offers Uplink of VOD Parental Control Demonstrations
On Wednesday, August 17, 2005, NCTA will distribute two video demonstrations of parental controls via satellite uplink as part of the industry's "Take Control. It's Easy," customer education campaign. These videos were made available on July 12, so this is an additional opportunity for those who missed out on the first uplink. Each video is approximately nine minutes. One demonstrates parental controls using a Motorola set top box while the other utilizes Scientific-Atlanta technology. Also included in the uplink is a 30-second "tune-in" spot that can be used to promote the availability of these demonstrations. The videos are intended to run on video-on-demand (VOD) platforms, but could also be used on local origination channels. Both videos and the "tune-in" spot can be customized to include the system's logo or contact information. Systems may also contact Renegade Productions (link to www.getrenegade.com/ncta), who produced the videos for NCTA, to obtain a DVD version for use in presentations or community meetings. The satellite uplink will take place from 2 to 3 p.m. For detailed uplink information, contact Allison Shelton at ashelton@ncta.com or 202-775-3629.
                                                                                                                                                       Back to top

 New Information on Corporate Giving Posted on Business Case Web Page
CTPAA has posted new information on corporate giving on its Web site on the Business Case page. This information comes from "Giving USA 2005: The Annual Report on Philanthropy for the Year 2004" and includes corporate giving levels for 2004 and levels of giving based on pre-tax profits. "Giving USA" is published each year by the American Association of Fundraising Counsel (AAFRC) Trust for Philanthropy. The Business Case Web page was created earlier this year to provide detailed facts and statistics to support the economic benefits of public affairs. It explores how good corporate citizenship can positively impact a company's image and the bottom line.
                                                                                                                                                           Back to top

 Thank You Corporate Members!
Welcome to our newest corporate member, California Cable & Telecommunications Association! To find out more about becoming a corporate member of CTPAA, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
                                                                                                                                                            Back to top


PO Box 75007, Washington, DC, 20013-5007