July 29, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:

Court TV's Efforts Lead to Creation of Office of Refugee Protection
Cox Hampton Roads Recognized for Partnership with Virginia Beach Schools
Nominate a Colleague for the Public Affairs Achievement Award
SCI FI Announces Its Visions for Tomorrow
Nickelodeon Encourages Kids to Be Active and Eat Healthy
Time Warner and FSN West Invite Kids to Express Their Love for Angels Baseball
A&E Promotes Intervention as a First Step for Substance Abuse
Southwick Receives Rainmaker Award from CTAM
Thank You Corporate Members!

 Court TV's Efforts Lead to Creation of Office of Refugee Protection
The Department of Homeland Security announced this month that it will create an Office of Refugee Protection to help improve the asylum process in the U.S., thanks in part to Court TV's original film, "Chasing Freedom," and related public affairs events. Last year Court TV partnered with Human Rights First to present the film that portrays one woman's grueling attempt to seek political asylum in the U.S. after being targeted by the Taliban in Afghanistan for teaching girls to read. The two organizations co-sponsored a screening for Department of Homeland Security officials and provided copies of the film to those who could not attend. Human Rights First had persistently lobbied the Department of Homeland Security to recognize and work to correct problems in the asylum process, and the film helped bring the issue to life for these policymakers. The Department said that Court TV and Human Rights First were the major influences in their decision to create the new office.

Even before this announcement, Court TV's public affairs campaign involving "Chasing Freedom" was a success. The network used the film to educate students in New York and Philadelphia about the political asylum process. Court TV and its partners paired screenings of the film with engaging activities, like a "mock trial" of an Iraqi seeking political asylum and a town-hall style dialogue. For more information, visit the Choices and Consequences Web site or contact Lisa Alston at alstonl@courttv.com.
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 Cox Hampton Roads Recognized for Partnership with Virginia Beach Schools
Cox Communications Hampton Roads was recently recognized with a 2005 Model Partner Award from the Virginia Beach City Public Schools (VBCPS) for its support of the Advanced Technology Center (ATC). A partnership of Tidewater Community College, VBCPS, and the City of Virginia Beach, Va., the ATC is an educational and training center offering secondary and post-secondary students technical training for today's workforce. The state-of-the-art facility offers students the opportunity to gain skills leading to certification and successful careers in information technology, telecommunications, and high performance maintenance/engineering, all free of charge.

Cox Communications has partnered with the school system to enhance the students' educational experience with hands-on technical instruction, workshops, and field trip opportunities. Cox technicians instruct the students on cable technology, while education coordinators and human resources staff members speak to them about career opportunities in the industry and interviewing techniques. Students also have the opportunity to view data applications in real-life scenarios through field trips. Cox contributes equipment for the telecommunications classes and has offered critical support for establishing a Cisco Academy, one of the advanced information technology course offerings. In order to help recruit new students, Cox supplies the center with speakers and trucks for recruitment events and the company is represented in the center's recruitment video that is shown to middle and high school students. For more information, contact Cheryl Robinson at cheryl.robinson@cox.com.
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 Nominate a Colleague for the Public Affairs Achievement Award
Is there a cable public affairs executive whom you have admired and believe should be recognized by the industry? If so, nominate him or her for the Public Affairs Achievement Award. Presented annually during FORUM, the award recognizes and honors individual members for their outstanding contributions to cable public affairs in the categories of community relations, government relations, media relations or local programming. This year's winners were Rosa Gatti, ESPN, Inc. for media relations, Bonnie Hathaway, Time Warner Cable, for community relations and Ivan Johnson, Cox Communications, for government relations. The nomination deadline for the third annual Public Affairs Achievement Award is January 3, 2006.

The eligibility requirements are:

  • Current member of CTPAA
  • Member of CTPAA for a minimum of three (3) years
  • Worked in public affairs a minimum of five (5) years
  • Supports the goals of the CTPAA
  • Employed by a MSO, Local Cable System, Cable Network, Industry Supplier, or Industry Nonprofit Organization
  • Individuals are eligible to receive the award once for each of the four categories.

The 2006 Public Affairs Achievement Awards will be presented during FORUM 2006, March 19-22, 2006, at the JW Marriott Hotel in Washington, DC. For information on how to nominate someone or to obtain a nomination form, please go to the membership page of the CTPAA Web site.
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 SCI FI Announces Its Visions for Tomorrow
SCI FI has announced a new public affairs initiative, "Visions for Tomorrow," designed to inspire the public to imagine and strive for an optimistic view of the future. Through PSAs and public service advocacy efforts, SCI FI will dedicate itself to becoming a catalyst for innovation.

The vision for the campaign is spelled out using an acronym for SCI FI: support local, state and national programs that spur entreperneurship and innovation; champion the notion that individuals can have significant, positive impact on the human condition; investigate an anthology of ideas for improving life on Earth; foster an environment for educators and students to create innovative ways to improve the quality of life in their communities or to enhance the well being of people in general; and increase the chances for individuals to meet the challenges of the future.

The initiative will commence with a PSA campaign this fall featuring inspirational "Greetings From Tomorrow" messages of thanks from a generation not yet born for actions taken in our time to make their world a better place. Outreach will also include a "Visions for Tomorrow" Web site and original literature to encourage individuals to positively impact the future. SCI FI developed the new initiative during a two-day brainstorming session with the network's creative and executive teams. For more information, contact William Brennan at bill.brennan@nbcuni.com.
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 Nickelodeon Encourages Kids to Be Active and Eat Healthy
Nickelodeon Networks is in the midst of its summer-long campaign to motivate kids to be active and eat healthy. Nickelodeon's "Let's Just Play" initiative, now in its third year, has introduced new programming and PSAs to encourage children to lead active lives. This fall the campaign will culminate in the second-annual Worldwide Day of Play on Oct 1. Nickelodeon will again go dark for three hours in an effort to encourage kids to get out and play. Last year more than 250,000 kids participated in 1,800 grass roots events around the country and internationally. Nickelodeon was nominated for the 2005 Golden Beacon Award and won several Beacon Awards this year for "Let's Just Play."

Last year "Let's Just Play" also included a grants program that awarded more than $600,000 to schools and organizations that promote active lifestyles. In a change this year children will take the lead by directly requesting funds to improve their school or organization's fitness resources in the "Let's Just Play" Giveaway Program. From September 2005 to June 2006, Nickelodeon and its monthly corporate partners will award $1 million to encourage play. Nickelodeon's on-air programming also aims to keep kids active with creative features like the "Power Play Meter," a graphic in the bottom corner of the television screen during all Nick Jr. programming to encourage Nick's pre-school viewers to stay active while watching television.

In addition to encouraging play, Nickelodeon is also reaching out to convince kids to eat healthy foods and make smart eating choices. This month the network launched a PSA campaign to remind children about the importance of starting the day with a balanced breakfast. This campaign was spurred by Nickelodeon and Cogent Research that found that only 50 percent of kids in the U.S. eat breakfast everyday and only 39 percent of kids eat three meals per day on a regular basis. Nickelodeon also will use the power of its popular television characters to appeal to kids to eat fruits and vegetables. Admired characters like SpongeBob SquarePants and Dora the Explorer will appear on packages of carrots, spinach, oranges and tangerines produced by Boskovich Farms, Grimmway Farms and LGS Specialty Sales. Upcoming deals may include Nickelodeon characters on lowfat milk cartons. For more information, contact Joanna Roses at joanna.roses@nick.com.
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 Time Warner and FSN West Invite Kids to Express Their Love for Angels Baseball
Time Warner Cable's Los Angeles Division, FSN West, and the Los Angeles Angels of Anaheim have teamed up to invite children in Orange County, Calif., to express their love for baseball in a drawing contest titled "Kids Create!". Kids age 4 to 11 may enter a drawing of their favorite Angels baseball moment for a chance to win prizes including tickets to see the Angels in action and a chance to meet the players. The contest kicked off at an event held at Time Warner Cable's offices with the Boys & Girls Clubs of America. More than 75 children from California's Huntington Valley, Stanton and Garden Grove clubs came to enter their drawings and meet former Angels pitcher Clyde Wright.

Each child who enters the contest receives a "Kids Create!" t-shirt and other baseball goodies. After the contest deadline, August 5th, all entries will be judged based on creativity, originality and compliance with contest rules. Eighteen first prize winners will be selected from each age group, 4-6 years old, 7-9 years old, and 10-11 years old. These winners will receive tickets for two to the Angels game versus the Detroit Tigers on Sept. 18, and their artwork will be displayed in the Angels Stadium Kids Zone. A grand prize winner from each age group will be chosen. In addition to attending the game and having their drawing displayed, these children will be able to walk on the field during batting practice and meet the players. For more information, contact Deane Leavenworth at deane.leavenworth@twcable.com.
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 A&E Promotes Intervention as a First Step for Substance Abuse
A&E Networks has joined forces with the Partnership for a Drug-Free America to promote intervention as a first step toward treatment for those with substance abuse addictions. As part of its new public outreach campaign, "Lives That Make a Difference," A&E will feature the Partnership's "Hope, Help & Healing" PSAs in every remaining episode of its new series "Intervention." The series and the PSAs share the same theme encouraging people to seek help for drug or alcohol problems.

A&E also has co-produced town hall meetings in Houston, Texas, and Cincinnati, Ohio. The meetings featured screenings of "Intervention," A&E's new documentary series that captures the real-life emotions of overcoming substance abuse by following a person in crisis and their loved ones as they work to develop a roadmap to recovery. In Cincinnati, A&E and the Partnership joined with Time Warner Cable and the Coalition for a Drug-Free Greater Cincinnati to present a screening followed by a panel discussion. Attendees included Hope Taft, first lady of Ohio; Ginna Marston, founder of the Partnership for a Drug-Free America; Jeff Van Vonderen, an interventionist featured on the A&E series; Nan Franks Richardson, director of the Alcoholism Council of the Cincinnati Area; Larry Williams, vice president of the Talbert House, an organization that provides mental health and substance abuse services for southwest Ohio; Dr. Libby O'Connell, senior vice president, corporate outreach for A&E; and Pam McDonald, vice president, public affairs, Time Warner Cable.

In Houston, A&E and the Partnership joined with Time Warner Cable and the Council on Alcohol and Drugs Houston to present a screening and panel discussion. It also featured a proclamation from Mayor Bill White on behalf of the City of Houston. Attendees included O'Connell, Marston and Van Vonderen, as well as Mel Taylor, president & CEO, The Council on Alcohol and Drugs Houston; Dr. John Burruss from the Baylor College of Medicine; and Ron McMillan, division president, Time Warner Cable. The town hall meetings were recorded and will be aired nationally on A&E's Cable in the Classroom programming block in September during National Recovery Month. A&E plans to continue the campaign with meetings in other cities across the country. For more information, contact Gina Nocero at gina.nocero@aetn.com.
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 Southwick Receives Rainmaker Award from CTAM
Congratulations to CTPAA Board of Director Thomas P. Southwick, senior vice president, corporate communications, Starz Entertainment Group for receiving a Rainmaker Award from the Cable & Telecommunications Association for Marketing (CTAM). Southwick was honored for his efforts in organizing and serving as spokesman for the CTAM On Demand Consortium's publicity campaign. Now in its second year, the Rainmaker Awards recognize executives who help spur cable's growth through corporate initiatives, from retail ventures to new product marketing. Southwick received the award during the CTAM Summit in Philadelphia.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=12817669&sid=612675&m=111234&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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