July 15, 2005 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
Bright House Launches Neighborhood Watch Program in Tampa Bay
Cox Honors Public Affairs Achievements with Impact Awards
Cartoon Network Promotes JDRF's Walk to Cure Diabetes
Attend the CTPAA Public Affairs Institute November 14-16
Cable Positive Reaches Out to South African Women's Group to Combat HIV/AIDS
The Weather Channel Keeps Residents Informed During Hurricane Dennis
Are Competitors Trying to Steal Your Customers?
Refer a Peer to CTPAA Membership and Get $20
Thank You Corporate Members!

 Bright House Launches Neighborhood Watch Program in Tampa Bay
Bright House Networks employees in the Tampa Bay Division will be keeping an eye out for crime as part of a new neighborhood watch program titled "Operation Bright Eyes." The company will work with local sheriffs' offices to train technicians in crime-watch tactics to help keep the neighborhoods they work in safe. The first phase will involve 500 technicians and eventually the company plans to train 2,500 field employees in seven counties. Employees will be trained by law-enforcement officers to recognize suspicious activities and to report possible criminal behavior to the appropriate authorities. They will be supplied with a comprehensive list of emergency phone numbers to respond quickly to any situations that might arise. For more information, contact Dan Ballister at dan.ballister@mybrighthouse.com.
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 Cox Honors Public Affairs Achievements with Impact Awards
Cox Communications recognized exceptional public affairs programs and professionals with its fifth annual Impact Awards. The company-wide awards program honors initiatives that significantly impact Cox's operational and financial success. A panel of 15 internal and external judges chose award winners in nine categories and named a best overall public affairs initiative, a Public Affairs Professional of the Year and a Public Affairs Champion of the Year. Winners of these three top awards all received $1,000 to donate to the community charity of their choice.

CTPAA member Morris Wilkes, vice president of public affairs at Cox's West Texas system, was named Public Affairs Professional of the Year. Wilkes received the top Impact award for his efforts in government and media relations, particularly his success in forging new relationships with government officials and his key role in helping the company exceed new customer goals with the launch of Cox Digital Telephone.

The Dick Waterman Impact Award, recognizing the most successful public affairs initiative, was awarded to the Arizona system's Wheel of Fortune employee communication program. CTPAA member Joe Ricciardi and Holly Dean designed the program as a fun way to motivate employees to reach company goals.

The award for Public Affairs Champion of the Year recognizes an individual outside of the public affairs field who provides critical support to the function. This year's award went to Gary Dalton, vice president of business operations at Cox's New England system. Dalton was integral in developing the Cox Charities Cycling Classic, a program that benefits several charities throughout Rhode Island and Connecticut.

In addition, public affairs professionals took home trophies for outstanding initiatives in nine categories: education, community relations, competition, revenue generation, local programming, integration, government relations, employee communications and media relations. For more information, contact Bobby Amirshahi at bobby.amirshahi@cox.com or David Grabert at david.grabert@cox.com.
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 Cartoon Network Promotes JDRF's Walk to Cure Diabetes
Cartoon Network is teaming up with local cable systems for the second year to promote the Juvenile Diabetes Research Foundation's (JDRF) nationwide "Walk to Cure Diabetes." Beginning this fall and running throughout 2006, Cartoon Network's participation will include airing PSAs that feature network stars like Scooby-Doo, character appearances and giveaways at local "Walks." Interested cable systems should sign up by July 30, 2005, at www.turnerresources.com. Participation is limited to the first 50 systems to sign-up. For more information contact Leigh Majors at leigh.majors@turner.com.

The "Walk to Cure Diabetes" campaign features local walkathons in more than 200 locations throughout the year to raise funds for JDRF. Approximately 500,000 men, women and children, including members of 5,000 major corporations and local companies and 3,500 family teams, are expected to participate this year. Last year's walk campaign raised more than $80 million for diabetes research. Since its inception in 1970, JDRF has raised more than $900 million for research to support its mission to find a cure for diabetes and the many complications it can cause.
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 Attend the CTPAA Public Affairs Institute November 14-16
Registration will start soon for the second annual CTPAA Public Affairs Institute, November 14-16, 2005, at The Watergate Hotel in Washington, D.C. Detailed information about the three-day graduate level program is available on the CTPAA Web site, including an electronic version of the 2005 Institute brochure that was mailed to members this week. Held in partnership with The George Washington University Graduate School of Political Management, the Institute is specifically targeted at mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today's competitive marketplace.

Applications will be accepted beginning August 1, 2005, and successful candidates will be notified in mid-October. Tuition for the program is $3,000 and includes lodging and most meals. Contact Steve Jones at 202-775-1083 or sjones@ctpaa.org for additional information. 
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 Cable Positive Reaches Out to South African Women's Group to Combat HIV/AIDS
About a year ago, Cable Positive began working with The Mothers' Programme, an entrepreneurial and empowerment group for HIV positive women in South Africa. The group's founder Dr. Mitch Besser spoke at Cable Positive's Honorary Chairs and Board of Directors meeting in New York City in May. Cable Positive is now encouraging industry companies to join them in supporting The Mothers' Programme through the sale and sponsorship of hand-made beaded products. These products, available in November, can be given as a gift to a colleague or client to support the fight against HIV/AIDS. Bead sales provide the women who make them with a degree of economic independence, subsequently combating one of the societal causes of AIDS.

Lifetime Television has forged a partnership with the Mother's Programme and has agreed to sponsor the distribution of beaded lanyards at the annual NAMIC conference this September in New York City during Diversity Week. Cable Positive is also working with NCTA to secure a sponsor in conjunction with the 2006 National Show, possibly to distribute beaded lanyards to attendees of that conference.

The Mothers' Programme is designed as a peer education program for mothers and pregnant women with the goal of preventing mother-to-child HIV transmission and empowering women to take control of their sexual health. The program provides services to more than 2,500 women each month. They are taught about medication, nutrition, formula feeding, and emotional issues such as how to combat stigma and societal pressures. After their children are born, they take on the role of mentor to new women joining the program and are paid a small salary for their work. The women also take part in bead-making and blanket-making to gain more economic freedom. First Lady Laura Bush recently visited with members of the Mothers' Programme during her four-day tour of African countries. For more information or to get involved, contact Steve Villano, president & CEO of Cable Positive at steve@cablepositive.org.
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 The Weather Channel Keeps Residents Informed During Hurricane Dennis
With an eye focused on safety, The Weather Channel made vital storm information available on Hurricane Dennis to Mediacom by making its all-local digital weather network accessible to analog subscribers in Gulf Breeze, Fla., and several other areas impacted by storm. The network also granted permission for free distribution of its programming to 250 Wal-Mart stores in Florida and parts of Alabama, Georgia, Louisiana, and Mississippi via Premier Retail Network's Wal-Mart Television Network.

The purpose behind the actions by The Weather Channel is to keep residents informed and encourage them to take warnings and evacuation notices seriously in order to limit the number of lives lost during this hurricane season. With a projected 2005 active hurricane season, the network is taking actions to ensure that residents in affected areas have the information they need to stay safe during the storms. For more information, contact Kathy Lane at klane@weather.com.
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 Are Competitors Trying to Steal Your Customers?
Is an overbuilder, a satellite company, or an RBOC about to launch new services in your service area? Are you about to launch a new phone service? CTPAA's Best Practices in cable public affairs on cable's competition will give you ideas on how to approach these issues and others like them. It explores how cable is very well positioned to compete in this competitive market because of the power of cable's broadband network, localism, unique programming and employees. Utilizing Beacon Award finalist entries and member input, the article looks at how successful cable public affairs initiatives use some or all of these points to stress cable's advantages over competitors.

Use the link to CTPAA's Best Practices in Cable Public Affairs from the Resources & Education page and from the members-only page to access this information. When you click on the link to Best Practices on the Resources & Education page or to go to the members-only page, you will be asked to log-in. The user name is your email address, and the password is your last name all in lower case letters. Other best practices online include improving government relations, effective partnerships, and partnering internally with marketing, local ad sales, and other departments. In the coming months, additional topics will be added as they are developed. If you have suggestions for future best practices topics or questions, please contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Refer a Peer to CTPAA Membership and Get $20
FORUM. Beacons. Networking. Best Practices. These are just a few of the many benefits that come with membership in CTPAA. Help your peers succeed in cable public affairs by encouraging them to join CTPAA. As a token of appreciation, CTPAA will send members a $20 gift certificate from Amazon.com or from Borders Book Store for each new cable television public affairs professional who joins CTPAA through their recommendation. The name of the referring member must appear on the new member's paid application. To access a referral form, click here.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=12817669&sid=594479&m=108195&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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