May 20, 2005 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
Charter Long Beach Holds 41-Hour Marathon on Gang Violence Prevention
MTV Launches New Initiative Asking Young Viewers to Think About Important Issues
FORUM 2005 and Beacon Awards Photos Available on Web Site
Fox Sports Net Teams With Local Cable Systems to Promote Reading
Help Plan CTPAA Programs by Joining a Committee
Oxygen Brings Young Women and Professionals Together for Mentors Walk
Congratulations Ed Kozelek!
Signal Theft Awareness Week 2005 Website is Live
Share Your Thoughts on FORUM 2005
Refer a Peer to CTPAA Membership and Get $20
Thank You Corporate Members!

 Charter Long Beach Holds 41-Hour Marathon on Gang Violence Prevention
Last week Charter Communications Long Beach, Calif., partnered with local organizations to undertake a huge effort, a 41-hour live community dialogue that took an in-depth look at combating gang violence. Charter aired the two-day marathon, titled "Enough is Enough," simultaneously on seven local channels. In a city where 13 individuals ages 16 to 24 were killed last year as a result of gang violence, the social, economic, physical and emotional impact is impossible to ignore. That is why Charter teamed up with a local newspaper, the Press-Telegram, a community involvement group, Leadership Long Beach, and the city of Long Beach's Gang Violence Prevention Task Force to make the public aware of this problem and to provide effective solutions for surpressing and preventing gang violence.

Beginning on Thursday, May 13 with a two-hour documentary featuring residents who have lost loved ones to gang violence, the marathon continued with more than 20 segments ranging from 8 minutes to two hours. Rikki Klieman, author, attorney, Court TV personality and wife of Los Angeles Police Chief William Bratton moderated a panel discussion featuring leaders from law enforcement, government, education, and community organizations, as well as several former gang members. Other segments featured parents, clergy, political leaders, volunteers, hospital workers, and emergency response teams. These leaders discussed the need to de-glamorize gang life, invest in youth through after-school activities, recreations centers and sports programs, and provide more rewarding alternatives for young adults. Community leaders also described programs currently in place including gang intervention programs, mentoring organizations, tattoo removal services, job training and resources for parents. The marathon culminated in an emotional panel featuring nearly 30 Long Beach-area students talking with Mayor Beverly O'Neill about overcoming the fear that is a reality in their daily lives.

One of the results of this successful program is an increased participation in the city of Long Beach's Inspired Interns program, designed to keep youth off the streets and provide them with valuable, real-life job experience. Charter Communications will sponsor five interns for the program and has challenged Verizon to do the same. The internship program hopes to reach 1,000 participants this year. For more information on "Enough is Enough," contact Craig Watson, vice president of communications for Charter, at craig.watson@chartercom.com.
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 MTV Launches New Initiative Asking Young Viewers to Think About Important Issues
MTV launched a new pro-social initiative this week that is designed to inform and empower young people to take action on a variety of social issues including education, discrimination, the environment, sexual health, and global concerns. Titled "think MTV" with the tagline "Reflect-Decide-Do," the initiative will include on-air and online components and will ultimately drive viewers to MTV.com to a special think section where they can learn more about issues of importance and how to get involved locally. This initiative was spurred by the success of other MTV initiatives including "Fight for Your Rights," a sexual health awareness campaign and "Choose or Lose," a voter initiative. The think MTV initiative builds on these campaigns and expands to cover a multitude of issues that young people face on a daily basis.

MTV also will implement grassroots programs to promote action in local communities. MTV.com visitors will be able to find local volunteer opportunities through VolunteerMatch, identify their local elected officials, register to vote, and identify many other ways to take action. In addition, MTV has partnered with Youth Venture to offer think Venture Grants to support young people who are making a difference by creating and leading their own organizations or clubs that address a need in their communities. Grants of up to $1,000 will be offered each week to a group of young people with the most compelling and sustainable community service project concept in one of the five primary think areas.

The initiative also will include long-form specials, MTV News reports, PSAs and other special programming dedicated to issues that young people care about most. A think icon will appear onscreen during programming to let viewers know that additional information and resources are available online. For example, if a program includes a story line about discrimination, an icon will appear to drive viewers to MTV.com where they can find information about how to get involved in anti-discrimination efforts. For more information, contact Janine Iamunno, MTV Communications, at 212-846-6992 or janine.iamunno@mtvstaff.com.
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 FORUM 2005 and Beacon Awards Photos Available on Web Site
CTPAA has posted digital photographs taken during FORUM 2005 on the CTPAA Web site. There are links to the photographs from the FORUM page and the Beacon Awards page. Pictures include several of FORUM's key events such as the Silent Auction, both General Sessions, and the Beacon Ceremony. Portraits of Beacon winners with their awards are posted as well.

Members may order copies of these photographs directly from the photographer, Arnold Adler. A photography order form is also posted on the Web site and should be mailed directly to Adler. A 4" X 6" photo is $4, a 5" X 7" is $15, and a 8" X 10" is $20. Shipping charges are additional. When ordering photographs, please be sure to include the image number listed below each photograph. To obtain an electronic version of any photos, include the event the photo was taken at and the image number and contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Fox Sports Net Teams With Local Cable Systems to Promote Reading
Fox Sports Net is looking to team up with local cable systems in a new initiative to cultivate a passion for reading among kids through sports. FSN Reading All-Stars will promote reading to middle school students through a book donation program and accompanying curriculum, as well as special events and a PSA. Studies show that children with strong reading skills and a love of books are more likely to be successful in school and life. FSN believes that approaching reading from a sports perspective is a great way to encourage kids and help them see that reading can be fun.

FSN will partner with local cable systems to create customizable, sports-themed books about their home team. The books will tell the story of a kid following his or her dream to make it in the pros and will feature local information, such as the local team, neighborhoods, and popular hangouts. Cable systems will have the opportunity to tie-in local ad sales and sponsorships. The cable systems will donate books along with an engaging curriculum, wristbands, and posters to their local schools, libraries, or youth organizations. A top local athlete will also be available to appear at a special event.

This summer, FSN will provide its partners with promotional materials including a PSA promoting literacy, a how-to guide, the curriculum, and premiums.  Following this, the books will be distributed and the PSAs aired between September and December. At the completion of the program, FSN will award one participating system in each region a collection of children's books from Harper Collins. To participate in FSN's Reading-All Stars initiative, cable systems need to sign up by June 1, 2005. For more information, visit the FSN Reading All-Stars Web site.
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 Help Plan CTPAA Programs by Joining a Committee
Do you want to become more involved in CTPAA by helping to plan FORUM 2006, the Beacon awards or other association programs? Then sign up today for a CTPAA committee. The association is recruiting volunteers for the FORUM and Beacon Committees and the three Board Committees. FORUM Committee Members will help determine the agenda and promote FORUM 2006 to the industry. Beacon Committee volunteers will plan the complete 2006 Beacon Awards process from promotion of the deadlines to the judging process to the Beacon Awards Gala. The three Board Committees develop association programs and include Create a Favorable Environment for Business Growth, Provide Professional Development Resources and Recognition, and Strengthen CTPAA's Effectiveness.  To sign up, visit the CTPAA Web site.  For more information on FORUM or Board Committees, contact Steve Jones at 202-775-1083 or at sjones@ctpaa.org. For information on the Beacon committee, contact Michelle Butler at 202-775-1082 or at mbutler@ctpaa.org
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 Oxygen Brings Young Women and Professionals Together for Mentors Walk
Last month Oxygen connected high-profile women leaders with young women in a unique mentor program in New York City, Mentors Walk: Creating the New Girls Network. More than 250 young women came to Central Park to walk and talk with trailblazers in a variety of fields. Oxygen recruited young women to participate based on recommendations by non-profit organizations, colleges, graduate schools and women's business organizations. The young women were matched with mentors based on the field of interest they indicated. Nearly 60 of New York's most successful businesswomen gave their time to mentor groups of four to five of the young women. The mentor list included Debra Lee, President & CEO, BET; Meryl Streep, actress; Michelle Anthony, COO, Sony Music Label Group; Atoosa Rubenstein, Editor-in-Chief, Seventeen; Linda Fairstein, lawyer and best-selling author; Emily K. Rafferty, President, Metropolitan Museum of Art; and Mara Manus, Executive Director, Public Theater.

After the hour-long walk, Oxygen hosted a breakfast for all participants at Tavern on the Green. Creators of the program Geraldine Laybourne, Chairman and CEO of Oxygen Media and Linda Kaplan Thaler, branding guru and host of Oxygen's new reality series "Making it Big," spoke to the women. They also read a proclamation from Mayor Michael Bloomberg declaring the day "Oxygen's Mentors Walk Day." For more information, contact Sarah Chaikin at 212-651-5093 or schaikin@oxygen.com.  
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 Congratulations Ed Kozelek!
CTPAA member Ed Kozelek, Executive Vice President of the Ohio Cable Telecommunications Association, received a Pinnacle Award from the Midwest Cable Academy for his achievements in Government and Community Relations. The Pinnacle Awards honor individuals in the region whose vision, tenacity, and dedication to the cable telecommunications industry have resulted in significant accomplishments in a variety of areas. Specifically the Government and Community Relations honor that Kozelek received reflects achievements in building and maintaining a positive image within the community or on a larger scale.  A 15-year veteran of the cable industry, Ed served as Vice President of Government Affairs and Legal Counsel for the OCTA before being named EVP in 1998.  Kozelek received the award at a special awards breakfast held May 19 in Indianapolis, Ind.
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 Signal Theft Awareness Week 2005 Web site is Live
Looking for new ideas to help recover lost revenue and positively impact your bottom line? NCTA's Signal Theft Awareness Week 2005 Web site is now live and offers a number of helpful ideas. There are two goals for Signal Theft Awareness Week 2005. First, to increase consumer awareness about the impact of signal theft. Second, to help systems positively impact their bottom lines by providing tools to help them recover "lost" revenue. To help you get started, log onto http://www.magnetmail.net/ls.cfm?r=12817669&sid=526211&m=97008&u=CTPPA&s=http://www.ncta.com/staw and plan your system's activities for the cable industry's second annual Signal Theft Awareness Week, June 20-24, 2005. For questions or more information contact Nilda Cid Gumbs, Director, Office of Cable Signal Theft, at 202-775-1061 or ocst@ncta.com.
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 Share Your Thoughts on FORUM 2005
If you attended FORUM, you should have received an evaluation and feedback survey covering all aspects of the conference. Please return this survey to CTPAA by Friday, May 27, 2005, via email to services@ctpaa.org or fax to 202-955-1134. Your opinions are very important to CTPAA and the FORUM 2006 Committee will use your input in the planning process for next year's meeting. If you have not received a survey, or if you need an additional form,  contact Kelly McGrew at 202-775-1081 or services@ctpaa.org. CTPAA also encourages members to contact Steve Jones directly at 202-775-1083 or sjones@ctpaa.org with ideas for FORUM 2006 or to volunteer for the FORUM 2006 Committee.
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 Refer a Peer to CTPAA Membership and Get $20
FORUM. Beacons. Networking. Best Practices. These are just a few of the many benefits that come with membership in CTPAA. Help your peers succeed in cable public affairs by encouraging them to join CTPAA. As a token of appreciation, CTPAA will send members a $20 gift certificate from Amazon.com or from Borders Book Store for each new cable television public affairs professional who joins CTPAA through their recommendation. The name of the referring member must appear on the new member's paid application. For a referral form, click here.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Cable Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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