April 8, 2005 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
FORUM 2005 Offers Breakouts for Every Discipline
CTPAA Will Honor Rosa Gatti, Bonnie Hathaway, and Ivan Johnson with Achievement Awards
FORUM 2005: Save by Registering & Reserving Rooms Now!
CTPAA & SCTE Offer Crash Course in Broadband Technology
Support the Emma L. Bowen Foundation by Donating Silent Auction Items
Select FORUM Sponsorships Available
Reserve a Table at the 2005 Beacon Award Ceremony

Anti-Drug Forum Held in Boston By Comcast, Court TV and CN8
Save the Music Kicks Off Ninth Year With New York City Events
Comcast Helps Find Homes for Pets Through On Demand Program
Thank You Corporate Members!

 FORUM 2005 Offers Breakouts for Every Discipline
In just a few short weeks the premiere educational event for cable public affairs professionals, FORUM 2005, will open in Washington, D.C., on May 1, 2005. Key industry and public policy executives will be featured during general sessions including George Bodenheimer, ESPN & ABC Sports, Patrick Esser, Cox Communications, Inc., Debra Lee, BET, Henry Schleiff, Court TV and FCC Commissioner Jonathan Adelstein.

However many unique learning opportunities during FORUM will take place in the 17 scheduled breakouts. This year's Committee has developed a wide-ranging and comprehensive line up of breakout sessions encompassing every discipline of public affairs. Panelists for these sessions include executives from cable operators, programmers and professionals working outside the industry, who will provide an important perspective.

Breakout Panels include:
■ Communicating Cable's New Technology Products
■ Successful Partnerships with Nonprofits
■ All Politics are Local - Making Lemonade from Lemons
■ Bloggers: Their Implications & Challenges
■ Is Your General Manager Ready to Meet the Press…
■ Public Relations Ethics
■ Collaboration Pays Dividends
■ Choosing a PR Agency
■ Creating a Strategic Charitable Giving Strategy
■ Building Internal Partnerships
■ Grassroots Campaigns: Getting Results
■ How Well Run Companies Maximize Public Affairs
■ Competitive Tactics: Cable versus the Competition
■ Targeting Our Diverse Customers
■ The FCC: What's on the Horizon
■ Working Together on Cable Industry Initiatives
■ Shaping the Debate for the Next Telecomm Act
■ Contributing to the Bottom Line: ROI & Measuring Success

For a complete listing of all FORUM sessions, speakers and information, open the link to the preliminary program posted on the CTPAA Web site.  Make sure you register before April 15 to save $100 off the registration fee. For additional information please contact Kelly McGrew at 202-775-1081 or services@ctpaa.org.
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 CTPAA Will Honor Rosa Gatti, Bonnie Hathaway, and Ivan Johnson with Achievement Awards
CTPAA announced the winners of the second annual CTPAA Public Affairs Achievement Award. The winners are Rosa Gatti, senior vice president, corporate communications & outreach, ESPN in Media Relations; Bonnie Hathaway, vice president, public affairs, Time Warner Cable, in Community Relations; and Ivan Johnson, vice president of community relations and televideo, Cox Communications, in Government Relations.

The Public Affairs Achievement Award recognizes individuals for their outstanding contributions within cable public affairs and to CTPAA. Up to four awards are presented each year in one of the following categories: community relations, government relations, media relations, or local programming. The awards will be presented at the Ritz-Carlton in Washington, DC, on Monday, May 2 during CTPAA's FORUM 2005 conference, "Expanding Cable's Connections." FORUM is the cable industry's annual educational event dedicated to the issues facing public affairs professionals.

"Bonnie Hathaway, Ivan Johnson and Rosa Gatti are accomplished individuals in cable public affairs and dedicated CTPAA members," said CTPAA President Peter Kiley, vice president of affiliate relations for C-SPAN Networks. "The Public Affairs Achievement Award was created to acknowledge individuals who develop and execute effective public affairs initiatives throughout their careers, and these three individuals have achieved vast success."

During her 25 years in cable and at ESPN, Gatti has been a groundbreaker, one of the industry's first proponents of communicating the value and consumer benefits of cable television through media relations at the national and local levels. At ESPN she spearheads communication initiatives for all of ESPN, and corporate outreach including the company's employee volunteerism, corporate giving, and cause marketing initiatives. Gatti has also worked with the government affairs department on cable issues such as arguments against a la carte. She has an outstanding relationship with the media and throughout her career has dedicated herself to her company, her industry, and her community. Gatti serves on the Board of Directors of CTPAA, The V Foundation for Cancer Research, and Women in Cable and Telecommunications. She has been recognized by a myriad of organizations for her outstanding achievements in communications.

Throughout her 20-year career in cable pubic affairs, Hathaway has helped mold community relations for Time Warner Cable and the cable industry as a whole. An advocate for a partnership between programmers and cable operators, she has created numerous award-winning initiatives such as "The Common Good" with C-SPAN, "Know TV" with the Learning Channel and "My Hometown" with The Travel Channel to demonstrate this partnership to local communities. Education has always been Hathaway's passion, and her commitment is evident in Time Warner Cable's continued emphasis on education and community. Hathaway has been visibly active in promoting education through community outreach programs such as the National Teacher Award. She serves on Cable in the Classroom's advisory board and has extended her education efforts to HIV/AIDS awareness through work with Cable Positive. HBO's signature "Project Knowledge" was implemented during her tenure as director of affiliate relations at the network. As a long time member of CTPAA, Hathaway helped shape the organization into what it is today and was instrumental in creating the Beacon Awards program. Hathaway has served as CTPAA's President for two, non-consecutive terms.

For more than 30 years, Johnson has been a cable industry leader advocating for equitable treatment of cable by government at all levels. Before joining the Cox Communications team, Johnson was the first executive director of the Arizona Cable Television Association where he helped establish the first cable licensing law in the state and one of the first cable theft statutes in the country. Johnson was also vice president of association affairs for NCTA where he established its first formal grassroots program. Today Johnson leads one of Cox's most accomplished system-level Public Affairs departments in Phoenix, Ariz., and under his leadership the system has won numerous Beacon awards including the ESPN Good Sports Award in 2004 for the Everday Heroes initiative. Johnson serves on CTPAA committees, frequently shares his expertise at FORUM as a speaker, and is active in the Phoenix community.
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 FORUM 2005: Save by Registering & Reserving Rooms Now!
FORUM 2005 is quickly approaching, and so is the Early Bird registration deadline. Register on or before next Friday, April 15, 2005 to save $100 off the regular registration fee. FORUM will take place May 1-4, 2005 at the Ritz-Carlton in Washington, D.C. To register or to preview a detailed outline of the exceptional opportunities available at FORUM 2005, go to the FORUM Web page.

If you have not yet reserved a room, now is the time. Today is the last day to reserve a room at One Washington Circle Hotel, across the street (to the south) from the Ritz-Carlton at One Washington Circle, N.W. CTPAA has set up a special group rate of $209 + tax for May 3 or May 4. To reserve a room at this rate, call One Washington Circle today at 202-872-1680 or 800-424-9671 and reference CTPAA.

There are also rooms available at the Washington Marriott, but you must reserve by Monday, April 11 to get the group rate of $229/night + tax. The Washington Marriott is just across the street (to the north) from the Ritz-Carlton at 1221 22nd Street, NW. To reserve a room at the Marriott, call 1-800-321-2211 or 202-872-1500 or visit the hotel's Web site at http://www.magnetmail.net/ls.cfm?r=12817669&sid=469399&m=87676&u=CTPPA&s=http://www.marriotthotels.com/WASWE. The group code is CTPCTPA. If you have any questions or need alternate hotel suggestions, please contact Kelly McGrew at services@ctpaa.org.
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 CTPAA & SCTE Offer Crash Course in Broadband Technology
At FORUM 2005 the Society of Cable Telecommunications Engineers and CTPAA will present a master course for cable professionals who need to understand the expanding number of high-tech services that cable offers. The course, titled "Talking Cable Tech: A Crash Course in Broadband Technology," will take place Sunday, May 1, 2005, from 1 to 5 p.m. Based on SCTE's popular "Cable Technology for the Nontechnical Professional," this accelerated, express version will be a crash course in cable technology focusing on the technologies behind digital video, HDTV, High Speed Internet, Home Networking, VoIP and more. In addition, the seminar will present a peek at technologies just over the horizon to provide participants with an idea of where the industry is headed from a technological perspective. There is an additional fee of $125 for the course ($175 for non-CTPAA members). Visit the CTPAA Web site for more information, including a detailed agenda.
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 Support the Emma L. Bowen Foundation by Donating Silent Auction Items
Donate an item for the 2005 Silent Auction and support the Emma L. Bowen Foundation for Minority Interests in Media. Act now to make sure your company's gift is listed in the Silent Auction bid book. Donation forms must be received by April 15, 2005, to guarantee listing. If you wish to make a donation, please fax the donation form to 202-955-1134 or send to CTPAA's offices at 1724 Massachusetts Avenue, NW, Washington, D.C. 20036. Items must be received by April 25, 2005.

Gift items received in the past include DVD box sets, watches, vacation trips, tickets to sporting events, Palm Pilots, digital cameras, sports memorabilia, and children's items. The Silent Auction & Opening Reception will kick off FORUM 2005 on Sunday, May 1, from 5:00 to 6:30 p.m. This is the seventh year that proceeds from the auction will benefit the Emma Bowen Foundation.  The Foundation is dedicated to offering minority youth the support, education and skills needed to obtain jobs in the media industry. Money raised from past auctions has funded the organization's annual student congress now held in New York City. For more information on the Silent Auction, visit the FORUM Web site or contact Kelly McGrew at services@ctpaa.org.
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 Select FORUM Sponsorships Available
Use a FORUM sponsorship to make a splash for an event or upcoming initiative.  Two major sponsorship opportunities are still available.  The Opening Reception & Silent Auction and Beacon Dessert Reception may be just the opportunities you need.  CTPAA is now offering significant discounts to close out these last two items.  Contact Steve Jones at 202-775-1083 for information.
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 Reserve a Table at the 2005 Beacon Award Ceremony
CTPAA is offering reserved tables for the 2005 Beacon Award Ceremony on May 3, 2005, at the Ritz-Carlton, Washington, DC. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacon Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-775-1082 or mbutler@ctpaa.org.
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 Anti-Drug Forum Held in Boston By Comcast, Court TV and CN8
Last month, Comcast, Court TV, CN8 and the Patnership for a Drug-Free America hosted a forum on youth drug abuse issues in Boston. More than 250 parents, children, doctors and substance abuse councilors gathered at the Great Hall in Faneuil Hall to discuss drug abuse prevention and treatment. The forum will air nationally on Court TV and regionally on Comcast's On Demand service and CN8's "It's Your Call."

The forum was designed to encourage communication between parents and children about drug abuse. Statistics show that nearly half of high school students in the United States have used illegal drugs and studies support communication as the best defense against drug abuse. The forum's panelists included area teens and parents with personal experience dealing with drug abuse; Steve Pasierb, president and CEO of the Partnership; Kattie Portis, the city of Boston's special advisor to the Mayor on substance abuse prevention and treatment; Bill Phillips, president of New Beginnings; Judge Betina Borders; and Michael Boticelli, Massachusetts assistant commissioner, Bureau of Substance Abuse Prevention and Treatment. It was hosted by Court TV anchor Vinnie Politan and CN8 host and executive producer of "It's Your Call," Lynn Doyle.

Comcast also will provide Boston-area schools, libraries and Boys & Girls Clubs with educational resource kits addressing this important issue. The forum is part of Comcast's three-year effort to increase exposure of anti-drug messages for the Partnership for a Drug Free America with $50 million worth of public service airtime. Best know for its national drug-education advertising campaign, the Partnership exists to help kids and teens reject substance abuse by influencing attitudes through persuasive information. For more information, contact Marc Goodman, Comcast at 617-562-4305.
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 Save the Music Kicks Off Ninth Year With New York City Events
VH1 will kick off the ninth year of its Save the Music campaign to restore instrumental music programs in schools with a series of special events in New York City, including a Family Day event at the American Museum of Natural History and a benefit concert to raise funds for the foundation. Family Day at the museum will take place Sunday, April 10, from 11 a.m. to 5 p.m. Children and their families will be able to see musical instruments up close with an instrument "petting zoo." Guests also will be treated to a free concert featuring jazz singer and pianist Peter Cincotti, the Marine Park Area School Band, and the Third Street Music School Settlement. The event is free with the purchase of a museum admission.

VH1 will present "Save the Music: A Concert to Benefit the VH1 Save the Music Foundation" on April 17 at 9 p.m. The star-studded concert will be taped at the Beacon Theatre in New York City. Performances and guest appearances include: Alicia Keys, Rod Stewart, Mariah Carey, Donna Summer, Joss Stone, Rob Thomas, and John Legend.

In addition, VH1 Save the Music will hold master classes featuring celebrity artists in five New York City Public Schools across the city throughout the week to celebrate the benefits of music education. Since its creation in 1997, VH1 Save the Music has donated almost $30 million worth of musical instruments to nearly 1,200 public schools in 80 cities, improving the lives of more than 500,000 children. It also has raised awareness of the positive impact that music education has on students. For more information, contact Christy Manso at christy.manso@vh1staff.com.
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 Comcast Helps Find Homes for Pets Through On Demand Program
Comcast systems in the Western Atlantic Region have partnered with Animal Friends, a no-kill shelter in Pittsburgh, to use the On Demand service to help reach a new audience of possible adopters for the hundreds of homeless pets at the animal shelter. Comcast Digital Cable subscribers will be able to view the selection of cats and dogs available for adoption at Animal Friends simply by going to the On Demand menu (Channel 1) and clicking on the "Our Town" folder and then "Pet Adoption." In addition, Comcast will donate $5 to Animal Friends for every animal adopted via the Comcast On Demand Pet Adoption program, up to $20,000. The On Demand selections will be refreshed every two weeks to include new adoptable pets and is available to viewers 24 hours a day. The partnership is intended to raise awareness of the needs of homeless pets and help find loving homes. For more information, contact Brian Jeter at brian_jeter2@cable.comcast.com.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
Disney & ESPN Cable Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
International Networks
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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