March 25, 2005 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
CTPAA Nominates The History Channel, Lifetime, & Nickelodeon for 2005 Golden Beacon
Alternate Hotel Options Available for FORUM 2005
C-SPAN and Time Warner Cable Bring Students & Leaders to Los Angeles
Turner South and Comcast Atlanta Launch Spoken Word Competition
Time Warner Cable Waco Supports Soldiers & Families of Adopted Unit
Donate Silent Auction Items to Benefit the Emma L. Bowen Foundation
Reserve a Table at the 2005 Beacon Award Ceremony
Signal Theft Awareness Week to Raise Consumer Awareness
Deadline for Public Affairs Initiatives Guide is Approaching
Department of Education Official to Head Cable in the Classroom
Thank You Corporate Members!

 CTPAA Nominates The History Channel, Lifetime, & Nickelodeon for 2005 Golden Beacon
CTPAA named its nominees for the association's highest honor, the Golden Beacon. Nominees are

  • "Let's Just Play Campaign," Nickelodeon
  • "Our Lifetime Commitment: Stop Violence Against Women," Lifetime Television
  • "Save Our History," The History Channel

"These three public affairs initiatives exemplify the cable industry's commitment, day-in and day-out, to societal concerns in communities across the country," said Peggy Ballard, 2005 Beacon Awards co-chair and vice president, strategic communications for Scientific-Atlanta.

Brian Wirth, 2005 Beacon Awards co-chair and vice president, government & public affairs, Time Warner Cable, added, "Among its many community efforts, cable is working to fight childhood obesity, raise awareness of domestic violence and sexual assault, and support historic preservation."

CTPAA's Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2004 Golden Beacon was awarded to C-SPAN and Comcast for their Students & Leaders initiative.

CTPAA members nominated Nickelodeon for its "Let's Just Play Campaign." Let's Just Play is Nickelodeon's long-term pro-social commitment to encourage kids to partcipate in active, healthy, and playful lifestyles - a much needed antidote to reports of the rise in childhood obesity, the concerns about reduction of PE in schools and in after-school programs, and the over-scheduled and sedentary lifestyles of kids today. In addition to using the power of Nickelodeon's air, online sites, and celebrity support, the channel devotes significant year-round resources to build a grassroots infrastructure to support physical play opportunities in communities everywhere. In partnership with local cable affiliates, the Boys and Girls Clubs of America and the National PTA, Let's Just Play provides programmatic support for communities to host their own play activities.

Lifetime Television is a nominee for "Our Lifetime Commitment: Stop Violence Against Women," which is part of the network's commitment to informing and supporting women on the issues most important to them. Lifetime Television's campaign, "Our Lifetime Commitment: Stop Violence Against Women," is dedicated to using the power of the media to raise awareness of the problems of domestic abuse and sexual assault and to change laws and lives for the better. In an initiative that reaches women in 88 million homes, Lifetime works with more than 40 leading non-profit organizations, affiliate partners, corporations and bi-partisan government officials to create extensive original on-air programming, online content and community outreach that offers lifesaving information and support, promotes passage of progressive national legislation and encourages both women and men to work together to stop the violence.

The History Channel is nominated for its "Save Our History" campaign. Save Our History, The History Channel's strategic philanthropic initiative, is a national and grassroots campaign dedicated to historic preservation and history education through awareness and regional participation. Save Our History works to mobilize communities and schools across the country to preserve America's national and local heritage, including landmarks, sites and artifacts. The program supplements the teaching of history in America's classrooms, educates the public on the importance of historical preservation and motivates communities across the country to help save endangered local historic treasures. The Save Our History campaign includes original documentaries, special teachers' materials, national promotion on The History Channel, broadband activities in schools, and has worked with Smithsonian Institution, National Park Service, National Trust for Historic Preservation, National World War II Memorial, American Rivers and The White House 200th Anniversary.

CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards Gala, set for Tuesday, May 3, at The Ritz-Carlton, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2005: "Expanding Cable's Connections."
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 Alternate Hotel Options Available for FORUM 2005
With hotel rooms at the Ritz-Carlton extremely limited, CTPAA has begun compiling a list for individuals wanting a room at the Ritz-Carlton. If you have not been able to secure a room, please send an email to services@ctpaa.org to be placed on the waiting list. CTPAA will notify individuals on the list if rooms become available.

In the meantime, CTPAA highly recommends making a reservation at the Washington Marriott, just across the street from the Ritz-Carlton at 1221 22nd Street, NW. CTPAA has secured a room block there at $229/night + tax. To reserve a room at the Marriott for May 1-5, call 1-800-321-2211 or 202-872-1500 or visit the hotel's Web site at http://www.magnetmail.net/ls.cfm?r=12817669&sid=451522&m=84875&u=CTPPA&s=http://www.marriotthotels.com/WASWE. The group code is CTPCTPA.

Another option, if you are in need of a room for the evenings of May 3 or May 4, is One Washington Circle Hotel, also across the street from the Ritz-Carlton at One Washington Circle, N.W. CTPAA has set up a special group rate of $209 + tax for these two nights. To reserve a room at this rate, call One Washington Circle at 202-872-1680 or 800-424-9671 and reference CTPAA. If you have any questions about hotel arrangements, please contact Kelly McGrew at services@ctpaa.org.

Remember, the Early Bird deadline for FORUM is April 15. Make sure to register by then to save $100 off the registration. You may preview a detailed outline of the FORUM program by going to the FORUM Web page. For more information, or a registration form, visit the CTPAA Web site and click on the FORUM links.
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 C-SPAN and Time Warner Cable Bring Students & Leaders to Los Angeles
Last week C-SPAN and Time Warner Cable of Los Angeles presented Students & Leaders: Los Angeles, a week-long program that invited area leaders in a variety of fields to meet with high school students and share their experiences in leadership and public service. This is the third year C-SPAN has invited leaders to "return to the classroom," with past events held in Washington, D.C., and New York.

From March 14-18, C-SPAN invited local leaders to visit five high schools in Time Warner's service area to talk with the students about their lives and careers. The speakers included Richard J. Riordan, California Secretary for Education; Judge Alex Kozinski, Ninth Circuit U.S. Court of Appeals; Ann Marie Tallman, president, Mexican American Legal Defense and Educational Fund; Michael Crichton, author and screenwriter; and Kevin McCarthy, California Assembly Republican leader.

C-SPAN chose the guests to showcase a variety of careers and leadership styles. The program allowed students to personally interact with influential, nationally-recognized figures, ask questions and get advice.  Students & Leaders programs aired on C-SPAN 2 this week to bring the experience to students across the country and C-SPAN's national viewing audience.

In addition, the C-SPAN School Bus was available at all five events and students were given a "behind-the-scenes" tour of the production of a television program. For more information, contact Deane Leavenworth, Time Warner, at deane.leavenworth@twcable.com or Joanne Wheeler, C-SPAN, at jwheeler@c-span.org.
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 Turner South and Comcast Atlanta Launch Spoken Word Competition
Turner South, Turner Broadcasting System's regional entertainment network, has partnered with Comcast Atlanta to launch the My South Speaks program that will give Atlanta-area students a vehicle to express what the South means to them. Middle school and high school students may enter the My South Speaks spoken-word contest for a chance to win scholarship awards. To enter they must submit an essay that begins with the phrase "My South is…" and ends with "My name is ___ , and this is my South." Ten finalists will be chosen at each grade level and will be invited to perform their essays in front of an audience of local community and school officials. Then first, second, and third place winners from each grade level will be awarded scholarships of $500, $300, and $200, respectively, for themselves and their schools.

My South Speaks is an extension of Turner South's My South program, a campaign now in its second year. Last year, My South on Tour invited adults to participate in spoken-word contests in a similar set up. Clips from the top performances air on Turner South as part of its image campaign. This year Turner South has partnered with Comcast Atlanta to extend the program into Atlanta schools. Their efforts include a curriculum CD for teachers to use to encourage their class to explore creative writing. My South lesson plans explore language arts and fine arts and stimulate in-class dialogue. The program attempts to dispel stereotypes of the South and make students proud of their heritage. For more information, visit www.getturnersouth.com, or contact Susan Ievoli, manager of Turner South public relations, at susan.ievoli@turner.com.
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 Time Warner Cable Waco Supports Soldiers & Families of Adopted Unit
Last month, Time Warner Cable Waco Division was busy with several activities to support their adopted military unit, Task Force 2-7 CAV, the 2nd Battalion, 7th Cavalry Regiment in the 1st Cavalry Division. The system adopted the unit at Fort Hood through the AUSA Adopt-A-Unit program early in 2004 and since then has provided numerous services for the soldiers and their families at home.

For Valentine's Day, the spouses of Task Force 2-7 CAV attended a brunch in their honor hosted by Time Warner Cable and its partner, KWTX, the local CBS affiliate, at the Fort Hood Officer's Club. Gifts, flowers and candies adorned the tables for these home front heroes, who keep the light burning at home.

More than 60 spouses used computers set up with Road Runner Video Mail to send a video valentine to their loved one in Iraq, and to other family members. Then the spouses were treated to Valentine's Day video messages pre-recorded by the soldiers for their loved ones at Fort Hood.

Time Warner Cable also partnered with their adopted schools Peebles Elementary and Lake Air Middle School to collect amenities for soldiers in the unit returning to Fort Hood. Students at the two schools collected over 1,500 toiletry items. Time Warner awarded the class in each grade level that collected the most items with a pizza party featuring the Cat in the Hat. In early March, Time Warner Cable employees joined the Family Readiness Group for Task Force 2-7 CAV to assemble 400 baskets to put in the barracks rooms of the single soldiers.

Since adopting the unit last year, Time Warner Cable employees have volunteered for the United Services Organization (USO) 24 hour canteen for arriving and departing soldiers. The system set up technology centers to coordinate communication between soldiers and their families, and donated funds for scholarships, homecoming parties, and memorials to fallen soldiers. Last spring Time Warner Cable introduced Project Graduation, a program that sets up a live broadcast of area high school graduations so deployed soldiers could watch their children receive their diplomas. Eight area high schools, with a combined total of 276 graduates having parents in Iraq, participated in the broadcast. After the ceremonies, graduates and their families were able to talk privately with their soldier via the linkup. For more information, vist the Time Warner Cable Waco Web site or contact Stacy Schmitt at stacy.schmitt@twcable.com.
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 Donate Silent Auction Items to Benefit the Emma L. Bowen Foundation
Support the Emma L. Bowen Foundation for Minority Interests in Media by donating an item for the 2005 Silent Auction. Gift items received in the past include DVD box sets, watches, vacation trips, tickets to sporting events, Palm Pilots, digital cameras, sports memorabilia, and children's items. If you wish to make a donation, please send the donation form and the gift item(s) to CTPAA's offices at 1724 Massachusetts Avenue, NW, Washington, D.C. 20036. Donation forms must be received by April 15, 2005, to guarantee listing in the bid book, and items must be received by April 25, 2005.

The Silent Auction is one of the most anticipated events during FORUM. This year, The Silent Auction & Opening Reception will kick off FORUM 2005 on Sunday, May 1 from 5:00 to 6:30 p.m. This is the seventh year that proceeds from the auction will benefit the Emma Bowen Foundation.  The Foundation is dedicated to offering minority youth the support, education and skills needed to obtain jobs in the media industry. Money raised from past auctions has funded the organization's annual student congress now held in New York City. For more information on the Silent Auction, visit the FORUM Web site or contact Kelly McGrew at services@ctpaa.org.
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 Reserve a Table at the 2005 Beacon Award Ceremony
CTPAA is offering reserved tables for the 2005 Beacon Award Ceremony on May 2, 2005, at the Ritz-Carlton, Washington, DC. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-775-1082 or mbutler@ctpaa.org.
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 Signal Theft Awareness Week to Raise Consumer Awareness
The National Cable & Telecommunication Association's (NCTA) Office of Cable Signal Theft (OCST) will sponsor its second annual Signal Theft Awareness Week, June 20 - 24, 2005. Billions of dollars are lost each year to cable theft, and Signal Theft Awareness Week demonstrates the industry's continued commitment to raising consumer awareness on this issue.

This year OCST will step up the effort and provide operators with a more comprehensive Web site complete with exciting new communication tools, best practices and short-term tap audit program procedures, helpful information updates, and downloadable promotional materials including door hangers, bill stuffers, and print ads.  For more information, please visit http://www.magnetmail.net/ls.cfm?r=12817669&sid=451517&m=84875&u=CTPPA&s=http://web.ncta.com/staw/ or contact Nilda Cid Gumbs, director, OCST at 202-775-3684.
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 Deadline for Public Affairs Initiatives Guide is Approaching
As a reminder, submissions for NCTA's Public Affairs Initiatives Guide (PAIG) are due Friday, April 15. PAIG, a full-scale, on-line searchable database with information about public affairs initiatives conducted by cable companies, systems and networks at both the national and local levels, will be re-launched by NCTA and CTPAA in conjunction with FORUM 2005, May 1-4 in Washington, DC. Member input is needed to make PAIG as up-to-date as possible. Submission forms are available for download from NCTA's Web site. NCTA and CTPAA appreciate members' help and look forward to offering this updated and valuable resource tool to the industry. Please contact Allison Frey Shelton, Communications & Public Affairs, NCTA with any questions at 202-775-3629 or ashelton@ncta.com.
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 Department of Education Official to Head Cable in the Classroom
Dr. Helen Soulé, a former teacher and education leader at the local, state and national level, has been named Executive Director of Cable in the Classroom (CIC), the cable industry's education foundation. Currently Chief of Staff to the Assistant Secretary of Postsecondary Education at the U.S. Department of Education, Soulé will commence her duties with CIC April 11.  She succeeds Dr. Peggy O'Brien, who departed last fall to join the Corporation for Public Broadcasting.

Soulé brings 25 years experience at all levels of education - from kindergarten to postsecondary - and is a nationally renowned education technology expert. She has been honored by national organizations and the media, as both a pioneer and a visionary educator.

At the Department of Education, Soulé has overseen the day-to-day operations of the Office of Postsecondary Education and advised the Department senior staff on matters related to postsecondary education programs and policies, technology, and teacher quality. In addition, Soulé led the development and producation of the Secretary's Annual Report on Teacher Quality and served on the Executive Team that developed the recently published National Education Technology Plan.

As Director of Educational Technology for the Mississippi Department of Education, Soulé guided development of the Mississippi Master Plan for Educational Technology, created a comprehensive technology training program for teachers, and received two U.S. Department of Commerce grants, both of which involved building electronic communities. Soulé is founder and past chairman of the State Education Technology Directors Association, and a member of the George Lucas Educational Foundation Advisory Board. She has been involved in the integration of educational technology since 1982 when she was a teacher in the Meridian, Miss., school district and also served as curriculum assistant, Director of Elementary Education and Director of Technology. Soulé holds a B.S. in Elementary Education and M.A. in Educational Administration, both from Mississippi State University, and Ph.D. in Educational Leadership from the University of Southern Mississippi.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=12817669&sid=451527&m=84875&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
ABC Cable Networks Group
Discovery Networks
ESPN
G4
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

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