January 14, 2005 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
Cable Industry Quick to Respond with Tsunami Relief
Time Warner Cable Announces Sixth Annual Seuss-Style Writing Contest
Insight Debuts Monthly Interview Show with Kentucky State Officials
CTPAA Launches New Video Archive Page on Web Site
Signal Theft Awareness Week 2005 Is Just Around the Corner
Increase Awareness of Your Company with FORUM Sponsorships
New Deadline for the 2005 Public Affairs Achievement Award
Thank You Corporate Members!

 Cable Industry Quick to Respond with Tsunami Relief
In an effort to help tsunami victims in South Asia, many cable industry companies and organizations have announced relief initiatives. Efforts include NCTA's distribution of PSAs from the Ad Council, International Channel Networks' opening of channel signals, Discovery Communications' corporate gift matching and informative programming, a telethon presented by NBC Universal, and Cartoon Network's PSAs.

NCTA announced that the Ad Council (NCTA President Robert Sachs is a member of the Ad Council board) has produced "call to action" spots to alert viewers about how they can help tsunami victims. The spots feature former Presidents George H. W. Bush and Bill Clinton, and are available in 30, 15 and 10 second lengths. They refer viewers to the USA Freedom Corps Web site where they can find a list of approximately 75 organizations accepting tsunami relief donations. To preview the spots, visit NCTA's Web site. NCTA set up two satellite feeds, one yesterday and one today, Friday Jan. 14, from 2:30 to 3 p.m. (EST). For more information, contact the Public Affairs Department at 202-775-3629 or Allison Shelton at ashelton@ncta.com.

International Channel Networks is providing people in the U.S. with increased access to news coverage in the Asian region. The network announced at the beginning of the month that it would open signals to both International Channel and TV Asia for major cable operators to provide free to non-subscribing customers through Jan. 31. For more information, contact Teresa Wiedel at teresa.wiedel@i-channel.com.

One of the first operators to embrace this opportunity was Comcast. Even before International Channel sent letters to operators, the Bay Area system and the Portland, Ore., system began opening signals to offer TV Asia and Indian channel Zee TV to customers. These two systems felt that this service was especially important because their customers include high concentrations of Asian Americans.

Discovery Communication is matching all funds donated by its 5,000 employees to tsunami relief organizations. The network also plans to run educational programming that will attempt to help explain the science of tsunamis so that viewers understand what exactly happened and how it may be possible to avoid devastation like this in the future. The first of this series, "The Next Wave: Science of Tsunamis," aired last Wednesday. For information on the science of tsunamis, visit Discovery Channel's Web site. Discovery Education is also working on an online feature that will advise parents about how to talk to their children about the tsunami disaster.

NBC Universal will air a live, two-hour benefit special, "Tsunami Aid: A Concert of Hope" Saturday, Jan. 15 at 8 p.m. The benefit will be viewed on seven of NBC's cable and broadcast networks and will encourage viewers to donate to the American Red Cross International Response Fund through its Web site and a donation hotline. Celebrities and musicians scheduled to appear include Madonna, Sheryl Crow, Stevie Wonder, Eric Clapton, Elton John, Meg Ryan, and Renee Zellweger. For more information, contact Rebecca Marks at 818-840-3914.

Cartoon Network is designing a series of PSAs to show young viewers how they can help tsunami victims. The campaign will be based on former Supertramp member Roger Hodgson's song "Give a Little Bit," and will feature a new version of the song performed by Five for Fighting's John Ondrasik and UNICEF ambassadors Clay Aiken and India.Arie. 
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 Time Warner Cable Announces Sixth Annual Seuss-Style Writing Contest
Time Warner Cable Los Angeles will again encourage creativity and teamwork among students with its "Time 2 Write Seuss Style" educational contest. The sixth annual contest celebrates the joy of reading and supports the National Education Association's (NEA) Read Across America campaign.

Classes in grades K-8 may enter the contest by writing and illustrating their own Dr. Seuss-Style story. Entries will be judged based on creativity, content, and the story's lesson or overall impression. One entry will be honored from each grade, and three grand prize-winning entries will be able to see their story brought to life by the Musical Youth Artists' Repertory Theatre (MYART), and performed for their entire school. MYART is a non-profit educational organization that provides opportunities for young people in the performing arts. Winners will be announced on March 2, in honor of Dr. Suess' birthday and the NEA's Read Across America Day.

All entries must be received by Tuesday, Feb. 22. For more information including contest rules, or to view last year's winning stories, visit http://www.magnetmail.net/ls.cfm?r=12817669&sid=368378&m=71309&u=CTPPA&s=http://www.accesstimewarner.com/seuss or contact Deane Leavenworth at 818-998-2228.
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 Insight Debuts Monthly Interview Show with Kentucky State Officials
Insight in Northern Kentucky announced a new, political interview program that will keep viewers up-to-date on current issues and regulations that may affect state residents. "Insight to Frankfort" is a thirty-minute monthly program that will feature officials and leaders in state government interviewed by Insight's Barry Conley. The program stems from Insight's partnership with Kentucky Governor Ernie Fletcher's administration, the Kentucky Commerce Cabinet, and the Kentucky Department of Education.

The first two interviews have already been conducted. The initial show will feature Lt. Governor Steve Pence, secretary of the Justice and Public Safety Cabinet, discussing the new Office of Drug Control Policy, and the recently completed Governor's Statewide Drug Control Policy Summit Initiative report. On the second show, Tierra Kavanaugh Turner, Executive Director for Minority Empowerment, will discuss her role in providing minorities with education and training to create personal independence and empowerment. Gov. Fletcher is slated for the third show. "Insight to Frankfort" is an exclusive program available only to Insight customers in Kentucky. For more information, contact John Dobken at dobken.j@insight-com.com.
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 CTPAA Launches New Video Archive Page on Web Site
Members are encouraged to visit the new Video Archive page that CTPAA has added to the Web site. The page features video clips including short interviews with cable industry executives, both programmers and operators; an association update from CTPAA President Peter Kiley; and panel discussions from FORUM 2004. The most recent video, which is currently featured on the home page, is an interview with CEOs about what qualities make a public affairs professional effective. Video clips can be viewed using Windows Media, RealVideo or Quicktime. Check back frequently because more videos will be added soon.
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 Signal Theft Awareness Week 2005 Is Just Around the Corner
NCTA's Office of Cable Signal Theft (OCST) is gearing up for Signal Theft Awareness Week 2005. Signal Theft Awareness Week will once again take place during the month of June. In an effort to build upon the success of last year's event, OCST would like to hear the success stories of operators who participated last year and encourage feedback on how to improve upon this initiative. OCST developed a "turnkey" kit and Web site for operators complete with scripts for radio spots and bill stuffers, community outreach ideas, media relations materials and a case study of a successful theft of service campaign. What would you like to see added to the line-up for 2005 or perhaps eliminated from this effort? Please send any questions, comments or suggestions for making Signal Theft Awareness Week 2005 a success directly to Nilda Cid Gumbs, Director, OCST, at ncid@ncta.com or at 202-775-3684.
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 Increase Awareness of Your Company with FORUM Sponsorships
FORUM 2005 is just four months away, and sponsorship opportunities are going quickly. Sponsorship of an event or conference item during FORUM 2005 places your company directly in front of 400 to 500 cable public affairs professionals. Through the generous support of sponsors, CTPAA will be able to underwrite the delivery of superior educational programs and sessions during FORUM 2005. Visit the FORUM Web site to view the many sponsorship opportunities that are still available. To reserve your sponsorship or to discuss other sponsorship ideas, contact Steve Jones at 202-775-1083 or at sjones@ctpaa.org.
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 New Deadline for the 2005 Public Affairs Achievement Award
Nominate a fellow cable public affairs executive for the Public Affairs Achievement Award. The deadline has been changed to Feb. 28, 2005. Presented annually during FORUM, the award recognizes and honors individual members for their outstanding contributions to cable public affairs in the categories of community relations, government relations, media relations or local programming.

The eligibility requirements are:

  • Current member of CTPAA
  • Member of CTPAA for a minimum of three (3) years
  • Worked in public affairs a minimum of five (5) years
  • Supports the goals of the CTPAA
  • Employed by a MSO, Local System, Cable Network, Industry Supplier, or Industry Nonprofit Organization
  • Individuals are eligible to receive the award once for each of the four categories.
  • The current CTPAA President is not eligible for nomination until two years after his or her term in office.

For information on how to nominate someone or to obtain a nomination form, please go to the membership page of the CTPAA Web site. 
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2005 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

ABC Cable Networks Group
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

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