Only 98 Days Until the 2005 Beacon Awards Deadline
There are 98 days left until the 2005 Beacon Awards Deadline of December 3, 2004, and 84 days to the Early Bird Deadline of November 19, 2005. Entries submitted by the Early Bird Deadline allows members to save $50 off of every one submitted. While 98 days may seem like a long way off, it's not too early to begin thinking about what may be an appropriate submission for the Beacon Awards. To help members get ready to enter the 2005 Beacon Awards, CTPAA will run a series of tips on how to prepare a winning Beacon entry from now until the deadline for submission.

Three months before the deadline is a good time to start thinking about what public affairs projects, initiatives or programming your company has launched in the last year that may make a good submission to the Beacons. Is there an upcoming initiative in the fall that should be entered in the Beacons? Looking at information on past Beacon finalists may help give you ideas on what you can enter into the 2005 Beacons.

On the Beacon pages of the CTPAA Web site, members can find brief summaries of 2004 winners and finalists. Members can also read the complete three-page project summaries from the 2001 to 2004 Beacon finalists. These summaries are the core of each Beacon entry and detail the planning, implementation and results of a successful cable public affairs initiative. They can serve as a good model for preparing a 2005 Beacon submission. In order to read these summaries, members will be prompted to log in by entering their user name (their email) and password (their last name). All must be in lowercase letters.

Once you have determined the public affairs projects you want to enter for the 2005 Beacon Awards, you may want to set aside supporting materials and other information on those projects. This will make it easier to find when you begin preparing your entries later this fall. For more information about the 2005 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or at 202-775-1082.

 CNN & Local Cable Systems Let Students Go Behind the Scenes
CNN and local cable systems are pulling back the curtain to let students "Behind the Scenes at CNN" for "America Votes 2004." Each year CNN offers high school students a peek into the television news industry through its in-class and on-line educational initiative. This year's campaign focuses on CNN's coverage of the presidential election. Local cable systems have signed on to provide their schools with this learning experience.

High school students will participate in the four-week curriculum via high-speed Internet access provided by the local cable systems. They will explore newsgathering techniques, research the presidential candidates and their platforms, and study the election process. In November, students will have the opportunity to hear their election questions answered in an exclusive, one-hour distance learning event hosted by CNN talent in Washington, DC. This event will include an in-depth look at the CNN infrastructure, followed by a question and answer section with political experts, anchors, reporters, and production and engineering professionals.

Turner Learning, CNN's educational division, has designed the curriculum for the program, including on-line materials that will be posted on the cable systems' Web sites and teaching guides for each classroom. CNN will provide the schools with co-branded promotional t-shirts, water bottles and dry erase boards. The cable system operators have the opportunity to award a scholarship (funded by Turner) to inspire a student to pursue a career in journalism. For more information contact Alexis Zerendow, Marketing Manager, CNN Networks, at 404-827-1369 or alexis.zerendow@turner.com.

CNN Student News is also tackling election issues each Tuesday leading up to election day with a special program called "Getting to Know the Issues." Student News is a ten-minute, cost-and-commercial-free, educational program that airs on CNN Headline News, Monday through Friday at 3:12 a.m., throughout the school year. Educators may use the news program in their classrooms for daily updates and to encourage student participation.

 Lifetime Continues Campaign Efforts at Republican Convention
Lifetime will take their Every Woman Counts campaign to New York City as the non-partisan public education initiative continues with events targeting women at the Republic National Convention. Every Woman Counts is part of Lifetime's Our Lifetime Commitment initiative and includes promotional ads that encourage women to vote, educational information on voting and running for office, and voter registration drives.

Ten winners of Lifetime and Time Warner Cable's "Future Frontrunners" essay contest for New York area girls who are high school juniors and seniors will attend a Political War Room at Lifetime's headquarters. White House officials and Bush campaign staff will address the girls on Monday, August 30, and they will also visit the convention floor. Speakers will include Congresswoman Marsha Blackburn (R-TN), Andrea Bottner, deputy chief of staff for the Republican National Committee, Mina Nguyen, director of business coalitions for the Bush-Cheney '04 campaign, and New York City Councilmembers Yvette Clarke, Helen Foster and Annabell Palma.

Also on Monday, Lifetime will co-sponsor the "Visions of Hope Tea" to honor First Lady of New York Libby Pataki for her work as a leader in the breast cancer awareness community. This event ties together Every Woman Counts and one of Lifetime's other campaigns, "Stop Breast Cancer for Life." Various political leaders, governors, and first ladies from across the country will be in attendance. 

Monday night Lifetime will co-host the "W Stands for Women: Leaders & Volunteers Salute Party" with RightNOW! and Rock the Vote to rally women to increase their involvement in the political process. The party will take place at a New York club called Pressure and is expected to draw about 1,000 young Republican women along with some senior Bush administration staff.

Tuesday's focus is first lady Laura Bush, who will be featured in an Intimate Portrait biography viewing at the FEDPAC tribute luncheon. FEDPAC is a political action committee formed to build on the work of the National Federation of Republican Women by supporting Republican nominees (primarily women) for elected office at the federal and statewide levels. About 2,300 people are expected to attend the event where Laura Bush will be introduced by her daughters, Jenna and Barbara Bush, as well as former first lady Barbara Bush and other special guests.

Thursday September 2, Lifetime will host the day-long Young Women's Leadership Conference '04 at Barnard College. More than 200 female leaders, age 18 to 24, from all 50 states will participate in the one day conference that will teach them about leadership and government. Last month, Lifetime held similar events at the Democratic National Convention in Boston including a leadership conference at Lesley College.

 The History Channel and Ermey Present a Celebrity Experience
R. Lee Ermey, remembered for his role as the drill instructor in "Full Metal Jacket" and currently the star of the History Channel's "Mail Call," has plans to make the anniversary of a sad day in U.S. history into a day of fun and goodwill. On the 9/11 anniversary weekend, September 10-12, 2004, he will host the R. Lee Ermey Celebrity Experience, presented by the History Channel, in the Washington, DC, area. The event will remember a national tragedy by celebrating the men and women serving in the U.S. armed forces, and all proceeds will benefit the Navy-Marine Corps Relief Society and the Young Marines Youth Organization. Ermey has received primary support from the History Channel, and Comcast is providing PSAs and other promotional resources.

More than 25 celebrities will take part in the Celebrity Experience festivities including "Mail Call," a night of music and comedy at Little Hall Theater on the Marine Corps Base in Quantico, VA, on Friday, September 10. Free admission is offered to all military personnel and their families, with a government ID.

Saturday the itinerary includes a celebrity-amateur golf tournament at Renditions Golf Club in Davidsonville, MD. That evening Ermey will host The Gunny's Ball, a black-tie gala event at the Madison Hotel in Washington, DC. The party will begin with cocktails and dinner at the host hotel and will feature a parade led by the U.S. Marine Corps Drum & Bugle Corps. The event will conclude with a live auction and performances by several of the celebrity attendees. Tickets are $150 and discounts are available for military personnel.

There will also be a celebrity-only golf tournament called "Bad Golf, Good Cause" at Renditions on Sunday. This is open to the public to watch, with tickets for $10 at the gate, children 13 and under free.

The goodwill of those involved with the Celebrity Experience will benefit two organizations associated with the armed forces. The Navy-Marine Corps Relief Society  is a non-profit organization founded in 1904 to provide financial and educational assistance to members of the Naval Services and eligible family members. Services include loans and grants for education or emergency assistance, money management courses, visiting nurse services, and food lockers. The Young Marines Youth Organization is a non-profit youth education program for boys and girls, eight through high school age. The program focuses on character building and promotes healthy, drug-free lifestyles through principles of self-discipline, teamwork, and leadership. Local units are located in almost every state in America.

 Job Opening - Manager, Corporate Relations HIV/AIDS Campaign
Know HIV/AIDS is a cross-platform initiative of Viacom and the Kaiser Family Foundation on HIV/AIDS involving on-air messages, outdoor PSAs, free online and print resources, and the development of broadcast television and cable programming. All Viacom divisions, both in the US and the around the world, are involved in the campaign, and to date the company has committed over $300 million in media value to the initiative. In areas of the world where Viacom has a smaller asset base, the campaign has formed a number of international partnerships with media organizations in Africa, the Caribbean, Russia, and China.

Duties include: Manage key components of the Know HIV/AIDS campaign, help direct campaign's PSA and programming activities, manage development and production of PSAs with creative agency and Kaiser Family Foundation, assist in shaping PSA themes and molding creative ideas, coordinate Viacom-wide PSA creative review team, negotiate with Viacom units to secure ad time and space. At least eight years of work experience with a strong background in either advertising or marketing, ability to work collaboratively in a fast paced, team oriented environment, strong management and interpersonal skills. To apply, candidates can visit http://www.magnetmail.net/ls.cfm?r=2707054&sid=245021&m=51865&u=CTPPA&s=http://www.viacomcareers.com.

 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=2707054&sid=245022&m=51865&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

2004 Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc
.

2004 Benefactors
ABC Cable Networks Group
ESPN
G4techTV
Lifetime Television
The Weather Channel

2004 Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
CableLabs
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Game Show Network
Gemstar-TV Guide
Hallmark Channel
HBO
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

 

 

 



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