CTPAA Establishes Public Affairs Institute
CTPAA is pleased to announce the establishment of the CTPAA Public Affairs Institute, a graduate level program that will educate members on strategic management, communication, and public policy issues facing the cable industry. This three-day, intensive program was designed in close consultation with The George Washington University Graduate School of Political Management (GSPM) and draws from its world-renowned curriculum. The inaugural Institute will take place December 6-8, 2004, in Washington, DC, and will be held annually thereafter. It is specifically designed for mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenges of today's competitive marketplace.

"We are constantly striving to help our members excel in their professions, and this partnership with The George Washington University Graduate School of Political Management allows CTPAA to do just that. This unique program brings higher level learning to our members in areas that are specifically dedicated to the jobs and tasks their companies ask them to accomplish," said CTPAA Executive Director Steve Jones.

Change is one of the few constants in today's public affairs environment, and continuous learning is critical to the growth and long-range success of public affairs executives. The CTPAA Public Affairs Institute will educate participants from across the country by focusing on five core areas: strategic issue management, community relations and grassroots politics, media management, effective lobbying principles at all government levels, and maximizing the impact of political contributions.

CTPAA will immediately begin reviewing applications for the December program and has already received a high level of interest from a number of members. Currently the Institute has received applications from executives at Bresnan Communications, CableLabs, Cox Communications, Fox Cable Networks, Fox Sports Net, and Time Warner Cable. Admission is limited to 25 to allow interactive, small group participation.

"This program is all about 'hands-on' and has been specifically designed for cable professionals. Some of the best practitioners in their fields will be leading the classes," said Dr. Steven Billet, chief of staff, GSPM.

As currently designed, each day will explore one or more different management issues through the use of case studies. Integrated with each case will be workshops and group activities that will reflect the GSPM's emphasis on practical policies, instead of theoretical approaches, by providing concrete examples and stimulating discussion. Participants in the Institute will leave with enhanced practical skills completely transferable to their daily work.

Members interested in applying can see the Institute Brochure for more details.

 FORUM 2005 Set for May 1-4
The annual FORUM conference will be in the nation's capital for the fifth consecutive year. This year's conference will be held May 1 to 4, 2005, at the Ritz-Carlton, Washington, DC. The Ritz-Carlton also was the host hotel for FORUM in 2002. CTPAA will celebrate the 20th anniversary of its founding during FORUM 2005.

"Once again CTPAA will host its annual FORUM in Washington, DC, providing attendees outstanding educational and career development opportunities, as well as ample time to foster relations with important policy makers," said Peter Kiley, CTPAA president and director of affiliate relations, C-SPAN Networks. "FORUM in 2005 will showcase the best practices of cable's public affairs professionals and offer strategic planning opportunities to develop and promote public affairs to help achieve business and public policy objectives."

The FORUM 2005 co-chairs, who produce and are responsible for the meeting agenda, are Scoot MacPherson, Senior Vice President, Public & Government Affairs, Court TV and Anthony Surratt, Executive Director, Public Relations, Cox Communications, Inc.

 Deadline for 2005 Beacon Awards Announced
CTPAA has set the deadlines for the 2005 Beacon Awards honoring excellence in public affairs throughout the cable industry. This year the final deadline for Beacon entries is December 3, 2004, but members can save $50 if they submit their entry before November 19, 2004, the early bird deadline.

The 2005 Beacon Awards Judging Operations Work Group is currently reviewing the Call for Entries and revising it for increased clarity and fairness. CTPAA will mail the Call for Entries to members in September, and it will also be available on-line.

This is the perfect time for members to get a head start on planning their Beacon entries. The Beacon pages of the CTPAA Web site offer several valuable tools to assist members, such as Frequently Asked Questions and information about past Beacon-winning projects. Members can read summaries from Beacon finalists from 2001 to 2004. These summaries are the core of each Beacon entry and detail the planning, implementation and results of a successful cable public affairs initiative. They can serve as a model for preparing a 2005 Beacon Award. In order to read these summaries, members will be prompted to enter their user name (their email) and password (their last name). All must be in lowercase letters.

CTPAA will announce the winners of the 2005 Beacon Awards during a gala ceremony and dinner on Tuesday, May 3, 2005, during FORUM 2005 at the Ritz-Carlton in Washington, DC. The 2005 Beacon co-chairs are Peggy Ballard, Vice President, Strategic Communications, Scientific-Atlanta Inc. and Brian Wirth, Vice President, Government & Public Affairs, Time Warner Cable. For more information on the 2005 Beacon Awards, contact Michelle Butler at 202-775-1082 or via email at mbutler@ctpaa.org.

 ESPN & The V Foundation Ask Fans to Show Their Spirit
ESPN and The V Foundation for Cancer Research have launched a new fundraiser to recruit sports fans everywhere to join the fight against cancer. On September 7 they will hold the inaugural "Show Your Spirit Day!" and are inviting individuals, schools, companies and organizations to participate by wearing their favorite sports team apparel. In exchange for this "dress down day" opportunity, ESPN and The V Foundation are asking participants to make a donation to The V Foundation. The minimum requested is $5 per participant and 100 percent of the money raised will fund research grants.

The V Foundation is a charitable organization dedicated to saving lives by helping to find a cure for cancer. It was founded in 1993 by ESPN and the late Jim Valvano, a legendary college basketball coach and commentator. Valvano lost his battle with cancer, but he spent his last ten months using his influence to bring attention to the disease and call people to action. The foundation is guided by his legacy and has raised over $40 million and awarded more than 200 research grants for all types of cancer. Over the past five years, at least 83 cents for every dollar raised has directly financed cancer research.

Those interested in showing their spirit on September 7, which also marks ESPN's 25th anniversary, can visit The V Foundation Web site where they can register for the fundraiser. Once registered, organizations will receive a kit to set up their event including a booklet with sample press releases, "V" pins for all participants, and a collection envelope.

 Bright House Networks Donates More Than $30,000 to Indiana Charities
Bright House Networks, Indiana Division donated $30,561 to central Indiana charities as part of its Second Annual "Bright Community" Service Campaign. Fifty percent of June fees for new customer installations, cable upgrades, and reconnections for existing customers was donated to the local groups. The money was split between National Alliance for the Mentally Ill, Indianapolis Chapter; Habitat for Humanity; National Multiple Sclerosis Society, Indiana State Chapter; Indy Reads; Alzheimer's Association of Greater Indiana; and St. Paul Human Services Inc., Marion, Indiana.

Bright House Networks announced the campaign through PSAs and encouraged members of the community to help local charities by signing up or renewing services during this time. This is the second year the network has helped area charities through this program. Last year the network donated $21,317 to five area charities and won a Beacon Award for the initiative. For more information, contact Al Aldridge at al.aldridge@mybrighthouse.com.

 Congratulations to Katina Arnold, Lori McFarling, Shirley Powell and Danielle Wade!
Four members of CTPAA were chosen to participate in the Betsy Magness Leadership Institute (BMLI), the flagship executive leadership program of Women in Cable and Telecommunications (WICT). Congratulations to Katina Arnold, ESPN, Lori McFarling, Discovery Communications, Shirley Powell, Turner Broadcasting, and Danielle Wade, Bright House Networks, who were chosen from a record number of applicants. They join 22 other women in Class XI of the yearlong intensive training institute that prepares senior-level women to take on significant leadership positions.

More than 250 women have taken part in the nationally recognized leadership program that has been praised for increasing the ranks of women among the cable industry's executive leaders. The Institute kicks off in October with a weeklong educational program at the Center for Creative Leadership in Greensboro, NC. The women will continue their study throughout the year with three more seminars on topics ranging from business ethics to risk taking.

The Betsy Magness Leadership Institute was created by WICT in 1993. This year's institute is presented by WE: Women's Entertainment Television.

 CTAM Seeks Entries for Collaborative Marketing Competition
CTAM is seeking entries for the 2004 Collaborative Marketing Case Study Competition to recognize the most effective initiatives that unite Marketing, Ad Sales and Public Relations/Communications departments of cable companies, networks and industry suppliers. Entries should include all three elements and demonstrate measurable results.

Awards will be given in several categories and a special Grand Prize S.T.A.R. Award (Superb Teamwork Achieves Results) will honor the outstanding entry overall. Extra credit will also be given to case studies that demonstrate positive outcomes when working with a nonprofit partner to achieve the company's goal and further the nonprofit's mission.

Winning entries will be shared with CTAM members at the CTAM Collaborative Marketing Seminar October 7 at the Grand Hyatt New York Hotel and on the CTAM Web Site. Complete entries must be received by CTAM by Friday, August 24 at 5 p.m. EDT. For detailed information on categories and entry submission, visit the CTAM Web site.

 Kaitz Foundation Dinner Will Highlight Diversity Organizations
The 21st annual Walter Kaitz Foundation fundraising dinner will be held September 22, 2004, at the Hilton New York in New York City. This year's dinner will honor Spencer Kaitz, founder of the Walter Kaitz Foundation, and will highlight the achievements of the National Association for Multi-ethnicity in Communications (NAMIC), Women in Cable & Telecommunications (WICT), and the Emma Bowen Foundation. These organizations will be recognized for their leadership in driving racial, ethnic and gender diversity across the cable industry.

Tickets must be purchased before August 20. For ticket information, visit the Kaitz Foundation Web site or call (202) 775-3611.

 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=2707054&sid=235157&m=50177&u=CTPPA&s=http://www.ctpaa.org/cmember.shtml.

2004 Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc

2004 Benefactors
ABC Cable Networks Group
ESPN
Lifetime Television
G4techTV
The Weather Channel

2004 Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
CableLabs
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Game Show Network
Gemstar-TV Guide
Hallmark Channel
HBO
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

 


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