FORUM 2004 Breaks Recent Attendance Records
FORUM 2004: Communicating Cable's Value attracted over 470 individuals who registered for the conference, a number greater than any FORUM over the past decade. These numbers are certainly testament to the strong program and work of the FORUM Committee as well as the increasingly important role of public affairs with the cable industry.

Scoot MacPherson, senior vice president, public and government affairs, Courtroom Television Network and Anthony Surratt, executive director, public relations, Cox Communications, Inc. will Co-chair the FORUM 2005 Committee. Planning for FORUM 2005 CTPAA's 20th Anniversary meeting is just beginning. The 2005 Beacon Co-chairs are Peggy Ballard, vice president, strategic communications, Scientific-Atlanta and Brian Wirth, vice president, government and public affairs, Time Warner Cable.

Volunteers are needed for both the FORUM and Beacon Committees. Contact Steven Jones at sjones@ctpaa.org if you are interested in joining the FORUM 2005 Committee or Michelle Butler at mbutler@ctpaa.org regarding joining the 2005 Beacon Committee. Volunteers are the life blood of CTPAA, and without member support these two important association programs would not exist.



 Congratulations to CTPAA members Rob Kennedy, Susan Swain, & Jennifer Mooney!
Three CTPAA members are Vanguard Award winners. Inaugurated in 1965, the NCTA Vanguard Awards are presented to men and women who excel both in business and personal commitment to their colleagues, and whose accomplishments merit the recognition of the entire cable industry. Rob Kennedy, executive vice president and co-chief operating officer, C-SPAN Networks and Susan Swain, executive vice president & co-chief operating officer, C-SPAN Networks have won the Programmers Award, which recognizes innovation, leadership, and individual achievement of NCTA's programmer members. Jennifer Mooney, vice president, public affairs, Cincinatti Division, Time Warner Cable has won the Government & Community Relations Award. This award honors those who have had a major impact on promoting a positive image and advocating public policy positions for the cable industry at the national, state and/or local levels. The Vanguard Award winners will be honored May 4 at an awards ceremony and evening reception during The National Show - NCTA's 53rd Annual Convention & International Exposition, May 2 - 5, 2004, at the Ernest. N. Morial Convention Center in New Orleans, Louisiana.

 Discovery Health Channel's National Body Challenge Concludes
On January 10, 2004, Discovery Health launched the National Body Challenge, a 12-week nationwide fitness and weight loss initiative that challenged Americans to improve their health and shed extra pounds while adopting a healthier lifestyle. After eight weeks on the challenge, participants had lost more than 120,000 pounds. Discovery is still tabulating the results from the concluding, national weigh-in of participants on April 3.

In January, volunteers signed up for the National Body Challenge at participating Discovery Channel Stores, at select Bally's Total Fitness health clubs, or online. Participants received a free Get Fit Kit that included a three-month membership to Bally's Total Fitness, a personal journal, tape measure, and other materials. Individuals in the challenge also had access to a companion Web site that provided each person with a customized diet and exercise plan, advice from top fitness and nutrition experts and online tools for success including weight tracking, tips, recipes, encouragement from an online buddy, and other helpful tools. The National Body Challenge was developed with the help of Dr. Pamela Peeke, an internationally recognized expert in the fields of nutrition, metabolism, stress and fitness.

Following the conclusion of the challenge on April 3, Discovery Health Channel began airing a six-part reality series that tracks three men and three women for 12 weeks as they take the National Body Challenge. The episodes air on Monday from 9-11 PM (ET/PT) on April 5, April 12 and April 19. The Discovery Health Channel started this challenge at a time when 64.5 percent of Americans, age 20 or older, are overweight and 30.5 percent are obese. One of the national health objectives for the year 2010 is to reduce the prevalence of obesity among adults to less than 15 percent, but research indicates that the situation is worsening rather than improving.


 Cable in the Classroom and National PTA Release Report
Cable in the Classroom and the National Parent Teacher Association (PTA) released a new report, Navigating the Children's Media Landscape, on Friday, April 2 at the National Press Club in Washington, DC. The report offers tools to help parents take control of TV viewing, Internet and other media activities. Written by the American Institutes for Research, the report features age appropriate development charts and provides realistic ideas to help parents select and use media in appropriate ways for their children. This report is part of Cable Puts You in Control, the cable industry's comprehensive multimedia educational campaign designed to help families better manage the flow of TV programming into their homes. Cable in the Classroom, PTA, and local cable companies will also launch family media workshops in cities across the country. For more information, contact Tegan Firth at tfirth@ciconline.org.


 Volunteer for a CTPAA Committee!
CTPAA is recruiting volunteers for Board, FORUM, and Beacon Committees. FORUM Committee Members will help determine the agenda and promote FORUM 2005 to the industry. Beacon volunteers manage the complete 2005 Beacon Awards process from promotion of the deadlines to judging the entries to the Beacon Awards Gala. The three Board Committees develop association programs and include Create a Favorable Environment for Business Growth, Provide Professional Development Resources and Recognition, and Strengthen CTPAA's Effectiveness. For more information on FORUM or Board Committees, contact Steve Jones at 202-775-1083 or at sjones@ctpaa.org. For information on the Beacon committee, contact Michelle Butler at 202-775-1082 or at mbutler@ctpaa.org.


 VH1 Save the Music Kicks off its Seventh Year of Saving Music Education Programs
To kick off its seventh year of working with local cable systems to restore music education programs in public schools across the country, the VH1 Save the Music Foundation will "enroll in the 'School of Rock,'" enlist the help of some "Divas" and partner exclusively with CBS News' The Early Show to raise awareness about the importance of music education.

Beginning April 16, Paramount Pay Television will donate a portion of the proceeds from Video on Demand and Pay Per View purchases of its box-office hit comedy "School of Rock" to the VH1 Save the Music Foundation. VH1's cable partners include: Adelphia, Brighthouse Networks, Charter Communications, Comcast, Cox Communications, and Time Warner Cable. Many local cable systems will also donate a portion of their proceeds from each "School of Rock" purchase.

A key part of The VH1 Save the Music Campaign is to raise public awareness about the importance of music education to children's development. On Sunday, April 18, some of music's hottest "Divas" including Patti LaBelle, Jessica Simpson, Cyndi Lauper, Debbie Harry of Blondie, Joss Stone, Ashanti, Eve and Gladys Knight will perform live on-stage at the MGM Grand in Las Vegas to support the VH1 Save the Music Foundation. The "VH1 Divas" concert will be shown live on VH1 beginning at 9 PM ET/PT. For the third year in a row, The Foundation and CBS News' The Early Show will partner exclusively during the week of April 12 to raise awareness about the challenges facing music education in public schools through appearances by artists including Melissa Etheridge and Hanson who will visit VH1 Save The Music schools in Leavenworth, Kansas, and New York City.

Throughout 2004 the VH1 Save The Music Foundation, along with its 29 local cable system partners, will continue to restore music education programs in public schools across the country. The Golden Beacon Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America's public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for children. Since VH1 Save the Music was created in 1997, more than $25 million worth of musical instruments have been donated to 1,000 public schools in 80 cities improving the lives of more than 500,000 children.


 Public Affairs Initiatives Guide (PAIG) Re-launched on NCTA Web Site
With more than 180 entries, the Public Affairs Initiatives Guide (PAIG) continues to grow! Re-launched on NCTA's Web site during the CTPAA FORUM last month, PAIG is a searchable on-line database of information about successful public affairs initiatives conducted by MSOs; cable systems; programming networks; hardware, software and technology suppliers; local programmers; associations and related organizations, at both the national and local levels.

Introduced in the spring of 2001, PAIG is a partnership between NCTA and CTPAA, and is designed as a tool for industry executives seeking new ideas in public affairs and for researching partnership opportunities. NCTA regularly updates the database, and a submission form is posted on the Web site for members to submit and update initiatives. For more information, contact NCTA's Communications & Public Affairs Department at 202-775-3629.


 Thank You Corporate Members!
Welcome to CTPAA's newest corporate members Fox Cable Networks and Gemstar-TV Guide. Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member in 2004, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=2707054&sid=148884&m=35216&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

2004 Golden Benefactors

A&E Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Cable Networks
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

2004 Benefactors

ABC Cable Networks Group
ESPN
Lifetime Television
TechTV
The Weather Channel

2004 Friends & Associates

Adelphia
Bresnan Communications
CableLabs
Cable Telecommunications Association of New York
Comedy Central
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Game Show Network
Gemstar-TV Guide
Hallmark Channel
HBO
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

 

 


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