2004 Golden Beacon and Beacon Award Winners
During a gala ceremony the evening of March 23, CTPAA announced the winners of the 2004 Golden Beacon and Beacon Awards, recognizing excellence in cable television public affairs. CTPAA awarded the Golden Beacon, the association's highest honor, to Comcast and C-SPAN for its joint project Students & Leaders. CTPAA also presented 79 Beacon Awards, representing work by MSOs, cable systems, programming networks and cable associations aimed at the community, customers, education, employees, government, media or cable association members. A list of the 2004 Beacon Awards can be found on CTPAA's Web site. The Beacon Awards Ceremony was one of many highlights of CTPAA's annual conference, FORUM 2004: Communicating Cable's Value, held March 21 - 24 at the Fairmont Hotel, Washington, DC. Comedy Central's Bil Dwyer was the master of ceremonies for the evening.

At the end of the ceremony, CTPAA presented the 2004 Golden Beacon, awarded to a public affairs initiative that has made an impact within the cable industry and enhances cable's image nationwide, to Comcast and C-SPAN 's Students & Leaders. During the spring of 2003, Comcast teamed with C-SPAN to create a unique educational experience for students at 40 D.C.-area high schools. National journalists and leaders from the administration, Congress, federal courts, and federal agencies were invited by C-SPAN to "return to the classroom" at schools in Comcast's service area to discuss their lives, insights on leadership and their commitment to public service. Two times a day for 20 consecutive weekdays in May 2003, these national leaders interacted face-to-face with students. C-SPAN cameras recorded the events, so these lessons in leadership could be shared with students across the country and with C-SPAN's national viewing audience. In addition, Students & Leaders' scholarship program offered 13 scholarships totaling $25,000 to D.C. area students. The two other initiatives nominated for the 2004 Golden Beacon Award were Court TV's Forensics in the Classroom and Lifetime Television's Our Lifetime Commitment: Stop Violence Against Women. The 2003 Golden Beacon was awarded to C-SPAN Networks for C-SPAN's Presidential Timeline Giveaway.

In addition to the Beacon Awards and Golden Beacon Award, two other highly coveted awards were presented during the ceremony. Cox Communications was the recipient of the ESPN Good Sports Award for its Everyday Heroes initiative. The award is given annually to a project that generates outstanding community involvement through education and athletics. Cox Arizona partnered with the Arizona Interscholastic Association to create the Everyday Heroes Awards Gala. A formal event broadcast live on Cox9 from the historic Orpheum Theatre, Everyday Heroes featured CNN's Daryn Kagan, live performances from talented high school students, and the presentation of nearly $40,000 in scholarships and prizes. The winner of the Joel A. Berger Award was MTV for its MTV News Now: Sex, School & Scandal program, which premiered on World AIDS Day in 2002. Named after the former publisher of Cablevision magazine, the award annually recognizes an outstanding public affairs initiative that creates AIDS awareness in local communities. MTV News Now: Sex, School & Scandal focused on the impact that one person's actions had on an entire community. Through the stories of eighteen-year-old Nikko Briteramos and twenty-year-old Prairie Blacksmith, MTV News explored the personal impact of having unprotected sex, as both subjects are learning to cope with living with HIV. MTV News also investigated the legal ramifications as Nikko was arrested and later charged with knowingly exposing his partners to the HIV virus, which is a crime in South Dakota.

Each year, CTPAA's President selects, and the CTPAA Board approves, the President's Award recipients, honoring individuals for the development and implementation of public affairs initiatives within their own companies and throughout the cable industry. The 2004 recipients were Glenn Britt, chairman and CEO of Time Warner Cable, and Anne Sweeney, president, ABC Cable Networks Group and Disney Channel Worldwide.

CTPAA received hundreds of Beacon entries this year - evidence of the strong and continuing commitment by the cable industry to public affairs. Finalists and winners were selected after an extensive two-phase judging process in Washington, DC, at the NCTA headquarters in January.


 CTPAA Elects New Officers, Names Board Members for 2004-2005
The Board of Directors of CTPAA re-elected Peter Kiley, Director of Affiliate Relations, C-SPAN Networks as President and a member of the Executive Committee during the organization's recent annual meeting in Washington, D.C. The Board elected three other individuals as officers and members of the Executive Committee. They are Anita Lamont, Division Director of Communications, Charter Communications who will continue in her role as Vice President; as Secretary Christine Levesque, Executive Vice President, Communications, Marketing, and Government Affairs, Gemstar-TV Guide and Mark Harrad, Vice President, Communications, Time Warner Cable as Treasurer. Ellen East, Vice President, Communications and Public Affairs, Cox Communications remains on the Executive Committee in the role of immediate past president.

The CTPAA Board affirmed the election of seven individuals by the membership and the appointment or re-appointment of eight members, each serving a two-year term, to the Board of Directors.

Appointed to the CTPAA Board:

Portia Badham, President, BadWyn Communications
Alyssa Donelan, Director, Media Relations, NBC Cable Networks
Rosa Gatti, Senior Vice President, Corporate Communications and Outreach, ESPN, Inc.
Mark Harrad, Vice President, Communications, Time Warner Cable
Maryann Kafer, Director, Public Relations, Ohio Cable Telecommunications Association
Scoot MacPherson, Senior Vice President, Public and Government Affairs, Court Television Network
James Maiella, Vice President, Media Relations, Cable and Communications, Cablevision Systems Corporation
Jean Margaret Smith, Vice President, Public Affairs and Administration, Nickelodeon/Nick at Nite/TV Land/Spike TV

Elected to the CTPAA Board:

Peggy Ballard, Vice President, Strategic Communications, Scientific-Atlanta, Inc.
Mary Dixon, Vice President, Public Affairs, Lifetime Television
Paul Jacobson, Vice President, Corporate Communications, Adelphia Communications
Anita Lamont, Division Director of Communications, Charter Communications
Steve Raddock, Vice President, Communications & Production, Cabletelevison Advertising Bureau
Todd Schoen, Senior Vice President, Affiliate Marketing and Ad Sales, ABC Cable Networks Group
Tom Southwick, Vice President, Corporate Communications, Starz Encore Group

Eleven other individuals continue to serve as members of the CTPAA Board. They are:

Scott Broyles, Vice President, Public Affairs, Cox Communications, Inc., Northern Virginia
Ellen East, Vice President, Communications and Public Affairs, Cox Communications, Inc.
Pamela Dover, Regional Director, Corporate Affairs, Comcast, Detroit, MI
Bill Jasso, Vice President, Public Affairs, Time Warner Cable, Akron, OH
Peter Kiley, Director of Affiliate Relations, C-SPAN Networks
Christine Levesque, Executive Vice President, Communications, Marketing, and Government Affairs, Gemstar-TV Guide
Jenni Moyer, Senior Director of Public Relations, Comcast Cable Communications
Libby O'Connell, Vice President, Education Initiatives, A&E Television Networks
Mike Schwartz, Senior Vice President, Communications, CableLabs
Rob Stoddard, Senior Vice President, Communications and Public Affairs, NCTA
Jim Weiss, Senior Vice President, Marketing and Communication, Rainbow Media Holdings, LLC


 Spike TV Announced a National, Pro-Social Campaign on Men's Health at FORUM 2004
During Tuesday's opening general session of FORUM 2004, Albie Hecht, president of Spike TV, announced the launch of Check Up or Check Out, Spike TV's national, pro-social campaign directed at improving men's health and bringing men's health issues to the national forefront. During his announcement, Hecht asked the women in the audience to raise their hands if they have had a physical in the past year, and hundreds of hands went up. He then asked the men in the audience to do the same if they had a physical in the last year, and a much smaller percentage of the men in the audience raised their hands. Recent statistics reveal that 7 million men have not visited a doctor is more than 10 years while 230,000 men are diagnosed with prostate cancer annually and 90% of testicular cancer cases are treatable if caught early. An annual physical or check-up is the most effective means a man can take as a first line of defense and the easiest preventative step to preventing all diseases. The major goal of Spike TV's Check Up or Check Out campaign is to enroll 100,000 men to visit their doctor for physicals in 2004 and to enroll two million men by 2006. For more information, contact Sam Simmons, writer, public affairs, at 212-258-7192 or Debra Fazio, director, communications, at 212-846-6240.


 NCTA's Sachs Tells Families "Cable Puts You in Control" In Speech at FORUM 2004
A major component of the cable industry's new parental control consumer education campaign was launched Tuesday, as Robert Sachs, President & CEO, National Cable & Telecommunications (NCTA), unveiled the initiative's Web site and announced additional measures to help parents and caregivers control the flow of television programming into their homes.

In keynote remarks in Tuesday's opening general session at FORUM 2004, Sachs unveiled http://www.magnetmail.net/ls.cfm?r=2707054&sid=138036&m=33426&u=CTPPA&s=http://www.controlyourtv.org, a Web site managed by Cable in the Classroom, providing comprehensive information about tools and resources cable provides so that families can control programming that comes into their homes and make educated and responsible decisions about television viewing. He also announced that leading cable companies and programming networks are working to make it easier for families to monitor and block programming they may choose not to view.

Making a new commitment, leading cable companies including the 10 largest NCTA member companies and many smaller cable companies - a group representing about 85 percent of all cable subscribers - will make available upon request, at no additional charge, channel blocking technology to any cable customer who doesn't already possess the equipment necessary to block channels. In addition, NCTA member cable networks reaffirmed their commitment to apply TV ratings and content labels to their programming, put the appropriate rating icon on-screen at the beginning of rated programs, and encode the ratings in programming so that they can be interpreted by a V-Chip equipped television set.

Meanwhile, Sachs said information on the http://www.magnetmail.net/ls.cfm?r=2707054&sid=138036&m=33426&u=CTPPA&s=http://www.ControlYourTV.org includes specific instructions about how to program parental control technology, descriptions of the TV ratings system and V-chip, descriptions of a sampling of TV shows appropriate for children and family viewing, and a list of media literacy resources.

In addition to the new Web site, Sachs highlighted other elements of Cable Puts You in Control, including: public service announcements to be distributed in April, which will run on dozens of cable channels; customer communications materials that NCTA is developing, for use by cable companies in their local communities and by cable programmers, and media literacy workshops around the country sponsored by Cable in the Classroom and the National PTA.

 FORUM 2004 Evaluations To Be Sent to Members
Early next week, CTPAA will send all FORUM 2004 participants an evaluation and feedback survey covering all aspects of the conference. The FORUM 2005 Committee will use the input from the surveys when developing session topics and other ideas for next year's meeting. CTPAA also encourages members to contact Steve Jones directly at 202-775-1083 or sjones@ctpaa.org with ideas for FORUM 2005 or to volunteer for the FORUM 2005 committee.


 Thank You to the FORUM 2004 Committee!
Each year, CTPAA creates a FORUM Committee from its membership. These people are responsible for working with the FORUM Chair to build upon the success of previous conferences, and assist staff in planning sessions and panels that are topical and representative of public affairs professionals throughout the cable industry. CTPAA sincerely thanks the following individuals who have given so much of their time and expertise to organize FORUM 2004: Communicating Cable's Value.

Chair:

Anita Lamont, Charter Communications

Members:

Denielle Bertarelli, NOGGIN
Jamia Bigalow, NFL Network
Angela Branham-Britt, Motorola, Broadband Communications Sector
Amy Cohn, Cox Communications, Inc.
Callie de Quevedo, ABC Cable Networks Group
Brian Dietz, NCTA
Helen Dimsdale, NCTA
Bev Dribin, Motorola, Broadband Communications Sector
Denise Farrell, Lifetime Television
Candace Gibson, Cox Communications Gulf Coast
Brenda Hatfield, Cox Communications, Inc.
Karen Hobson, ABC Cable Networks Group
Frank Lloyd, Mintz, Levin, Cohn, Ferris, Glovsky & Popeo
Erica Lockhart, Comcast
Leigh Majors, Turner Network Sales, Inc.
Debra Marton, Comcast
Cindy McConkey, Scripps Networks
Kim Messina, Insight Communications
Sheila Olive, Comcast Cable
Tina Otteni, Comcast
Andrea Proser, Cox Communications
Kim Roden, Time Warner Cable
Steve Schorr, Cox Communications/Las Vegas System
Susan Warner, Time Warner Cable
Leigh Ann Woisard, Cox Communications/New England


 Thank you to the 2004 Beacon Committee!
Each year, Cable Television Public Affairs Association members volunteer to work on the Beacon Awards Committee. These professionals donate their time and expertise toward improving processes and developing new ways to increase the outreach and recognition of the Beacon Awards program. CTPAA is a professional cable association that values the participation of its members and is appreciative of the following individuals who have offered their time to help make the 2004 Beacon Awards an overwhelming success.

Co-Chairs:

Maryann Kafer,Ohio Cable Telecommunications Association
Stacy Schmitt,Time Warner Cable/Waco Division

Members:

Portia Badham, BadWyn Communications
Peggy Ballard, Scientific-Atlanta
Karen Benson, Cox Communications
Catherine Brett, ESPN, Inc.
Linda Chambers, Bright House Networks
Frederick Eaton, Comcast
Chris Ellis, Comcast Cable Communications, Inc.
Frank Gallagher, Cable in the Classroom
Melody Khalatbari, Comcast of Montgomery County
Kimberly Maki, Society of Cable Telecommunications Engineers
Daniel Newham, Cox Communications
Sheila Olive, Comcast Cable
Amy Otto, Comcast
Taffy Patton, Patton Pending
Michael Pedelty, Cox Communications
Kristen Roberts, Comcast
Todd Schoen, ABC Cable Networks Group
Beverly Wilhide, Comcast Atlantic Division
Brian Wirth, Time Warner Cable


 Volunteer for a CTPAA Committee!
CTPAA is recruiting volunteers for Board, FORUM, and Beacon Committees. FORUM Committee Members will help determine the agenda and promote FORUM 2005 to the industry. Beacon volunteers manage the complete 2005 Beacon Awards process from promotion of the deadlines to judging the entries to the Beacon Awards Gala. The three Board Committees develop association programs and include Create a Favorable Environment for Business Growth, Provide Professional Development Resources and Recognition, and Strengthen CTPAA's Effectiveness. For more information on FORUM or Board Committees, contact Steve Jones at 202-775-1083 or at sjones@ctpaa.org. For information on the Beacon committee, contact Michelle Butler at 202-775-1082 or at mbutler@ctpaa.org.


 Two Job Openings at International Channel Networks
Executive Director, Affiliate Marketing
Plans, directs, and manages the work of those involved in the development and implementation of national and local marketing campaigns for International Premium Networks. Reviews and approves marketing plans and promotions while adhering to established budgetary guidelines and the organization's sales and revenue goals and objectives. Partial requirements include: extensive knowledge of and experience in Marketing principles and practices; knowledge or exposure to both foreign and U.S. business practices; knowledge of cable television industry; knowledge of accounting and budgeting principles and practices; strong oral and written communications skills; strong leadership skills; ability to motivate, guide, and direct others; ability to plan and organize the work of self and others; ability to delegate work to others; ability to effectively function as a team player; strong analytical and problem solving skills, strong negotiation skills. Previous ethnic marketing experience is strongly preferred. Position is located in Denver. For more information or to submit a resume, email gail.pierini@i-channel.com.

Marketing Specialist (Coordinator)
Coordinates and manages the development and production of creative marketing projects. Contributes in brainstorming of creative concepts, messaging, and creative marketing strategy for national foreign-language cable TV channel marketing campaigns and branding materials. Acts as a liaison between internal and external groups in the development of marketing plans and budgets. Partial requirements include: Associates degree in Marketing, Advertising, Communications, or related field preferred. Knowledge of marketing principles and practices, and design and print production is required. Previous work experience in the cable or telecommunications industry is preferred. Fluency in a second language in addition to English is preferred. Strong English writing skills and proofreading skills are required. Position is located in Denver. For more information or to submit a resume, email gail.pierini@i-channel.com.