CTPAA Announces Winners of Inaugural Public Affairs Achievement Award
Bev Greenberg, Time Warner Cable, Scoot MacPherson, Court TV and Anne Cowan, CTAM will be recognized during FORUM 2004 for their outstanding achievements in cable public affairs. The awards will be presented at the Fairmont Hotel in Washington, DC, on Monday, March 22nd during CTPAA's FORUM 2004 conference, "Communicating Cable's Value."

The Public Affairs Achievement Award was created to recognize individuals for their outstanding contributions within cable public affairs and to CTPAA. Up to four awards will be presented each year in one of the following categories: community relations, government relations, media relations, or local programming. The inaugural winners of this award are Bev Greenberg, Vice President Public Affairs, Time Warner Cable, in community relations; Scoot MacPherson, Senior Vice President, Public and Government Affairs, Court TV, in government relations; and Anne Cowan, Vice President, Communications, CTAM, in media relations.

"Bev Greenberg, Scoot MacPherson, and Anne Cowan are accomplished individuals in cable public affairs and deserve to be honored for their successful achievements," noted Peter Kiley, CTPAA president and director of affiliate relations, C-SPAN Networks. "Each winner exemplifies the purpose of the CTPAA Achievement Awards-to acknowledge individuals who develop and execute effective public affairs initiatives throughout their careers."

During her twelve years spearheading cable public affairs for Time Warner Cable Milwaukee, Greenberg has developed many outstanding community relations programs such as Time Warner's Hang Tough Video Contest, Time Warner Cable's Kidz Biz, Time Warner Cable's Road Runner Club, and Ready to Read Program. The quality, range and depth of her community activities demonstrate a powerful mix of creativity, a solid understanding of key business objectives and well-established relationships at the local and national level, resulting in projects that are impactful and sustainable and role models for her cable public affairs peers. Greenberg has won 22 Beacon Awards and has served on several CTPAA Committees and as a Beacon Awards judge.

For the past 11 years, MacPherson has worked tirelessly to bring Court TV and the entire cable industry into the spotlight on Capitol Hill and been a leader in government relations. He has spearheaded many nationally recognized Court TV initiatives including Choices and Consequences for which he has been awarded six Beacon Awards including the association's highest award, the Golden Beacon in 2000. MacPherson has also worked closely with The White House and members of Congress to develop a broad array of events focusing on youth violence. He is a current member of the CTPAA board of directors and is co-chair of the Strengthen CTPAA's Effectiveness Committee.

Since the mid-1990s, Cowan has used her media relations skills to help the entire cable industry learn how to better communicate the industry's many successes. She was one of the leading trainers of the Cable Affairs Training Program, and her efforts helped countless cable public affairs professionals hone their communication skills to effectively deliver company and industry messages to the media and elected officials. More recently, Cowan has played a crucial role in developing CTAM's "Only Cable Can" program. Cowan is a long time supporter of CTPAA and has served multiple terms on its board of directors.

 Comcast, Court TV, C-SPAN, and Lifetime are CTPAA's 2004 Golden Beacon Nominees


CTPAA recently named the nominees for its highest honor, the Golden Beacon. Nominees are:

  • "Students & Leaders," Comcast and C-SPAN Networks,
  • "Forensics in the Classroom," Court TV,
  • "Our Lifetime Commitment: Stop Violence Against Women," Lifetime Television.

"These three public affairs initiatives exemplify the cable industry's commitment, day-in and day-out, to societal concerns in communities across the country," said Maryann Kafer, 2004 Beacon co-chair and director of public relations for the Ohio Cable Telecommunications Association.

Stacy Schmitt, 2004 Beacon co-chair and director of public affairs for Time Warner Cable/Waco Division, added, "Among its many community efforts, cable is working to inspire children to consider a career in public service, raise awareness of domestic violence and sexual assault, and better educate our children in science."

CTPAA's Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2003 Golden Beacon was awarded to C-SPAN Networks for its Presidential Timeline Giveaway.

Beacon judges nominated Comcast and C-SPAN for their joint initiative "Students & Leaders." During the spring of 2003, Comcast teamed with C-SPAN to create a unique educational experience for students at 40 D.C. area high schools. National journalists and leaders from the Administration, Congress, federal courts, and federal agencies were invited by C-SPAN to "return to the classroom" at schools in Comcast's service area to discuss their lives, insights on leadership and their commitment to public service. Two times a day for 20 consecutive weekdays in May 2003, these national leaders interacted face-to-face with students. C-SPAN cameras recorded the events, so these lessons in leadership could be shared with students across the country and with C-SPAN's national viewing audience. In addition, Students & Leaders' scholarship program offered 13 scholarships totaling $25,000 to D.C. area students.

Lifetime Television is a nominee for "Our Lifetime Commitment: Stop Violence Against Women," which is part of the network's commitment to informing and supporting women on the issues most important to them. Lifetime Television's campaign, "Our Lifetime Commitment: Stop Violence Against Women," is dedicated to using the power of the media to raise awareness of the problems of domestic abuse and sexual assault and to change laws and lives for the better. In an initiative that reaches women in 88 million homes, Lifetime works with more than 40 leading non-profit organizations, affiliate partners, corporations and bi-partisan government officials to create extensive original on-air programming, online content and community outreach that offers lifesaving information and support, promotes passage of progressive national legislation and encourages both women and men to work together to stop the violence.

Court TV is nominated for "Forensics in the Classroom." By creating Forensics in the Classroom, the nation's first comprehensive, standards-based forensic science curriculum supplement units, which are available through Court TV's Web site, Court TV is helping more than 8,500 teachers ignite an interest in science in more than a million students nationwide. Through this engaging, multimedia and fully interactive initiative, Court TV provides an outstanding educational resource free of charge to the nation's public education system. Furthermore, because this program generates tremendous local and national press, teachers and students, in a rare opportunity, receive some much needed attention for the good work that they do in classrooms across America.

CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards Gala, set for Tuesday, March 23, at The Fairmont Hotel, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2004: "Communicating Cable's Value." FORUM is the cable industry's annual educational event dedicated to the issues facing public affairs professionals.

 Save on Registration for FORUM 2004
Register for FORUM 2004, by March 5, 2004, and save $100 from the final registration (March 6, 2004, or after) rate of $725. The Early Bird registration rate is $625. For information about FORUM 2004 registration and sponsorship opportunities, visit http://www.magnetmail.net/ls.cfm?r=2707054&sid=119379&m=30372&u=CTPPA&s=http://www.ctpaa.org/forum.shtml.

 New Media Training Workshop at FORUM
Be sure to add CTPAA's Master Course
Media Training Workshop to your registration (additional $155 registration fee required).  This hands-on workshop will include an opportunity to be videotaped in a mock media interview. It will provide real world experiences on building ongoing relationships with the media, responding to media inquiries & requests, preparing a spokesperson for a media interview, effective & ineffective responses to high-pressure media situations, how to respond to and manage issues, and determining who should manage what issues. Margie Elsberg of Elsberg Associates who is a 25-year veteran of the Washington press corps will conduct the workshop Sunday afternoon from 1:00 to 4:30 pm in the Fairmont Hotel, Washington, DC the site for all FORUM 2004 events.

 Lifetime Television Works to Ban "Drive-Through" Mastectomies
Lifetime Television is helping 7.5 million women tell Congress that it is time to ban the practice of "drive through mastectomies."  Today, thousands of women are forced to leave hospitals early, and against the advice of their doctors, following major breast cancer surgery while still in pain, groggy from the anesthesia and with drainage tubes still in place. Lifetime and its viewers are asking Congress to pass legislation that would provide access to quality care for all breast cancer patients and ensure that a doctor and patient together make the decision on how long women should remain in the hospital after mastectomies.

Lifetime Television has now collected at Lifetimetv.com seven and a half million petition signatures from viewers urging Congress to protect women from being forced out of a hospital only hours after breast cancer surgery. Partnering in this effort with Lifetime are lawmakers such as Representative Rosa DeLaura and Senator Mary Landrieu, leading breast cancer advocacy and medical organizations, physicians, and survivors across the United States. Both Landrieu and DeLauro have sponsored legislation in their respective chambers to ban "drive-through" mastectomies.

Lifetime Television, DeLauro and Dr. Kristen Zarfos, a physician from Connecticut, have been fighting for this type of access to quality care for all women since 1996. Most recently, when Landrieu introduced legislation in the Senate in September 2003, Lifetime joined other advocates in walking the halls of Congress and lobbying key lawmakers on both sides of the aisle. Lifetime's involvement is part of the network's Golden Beacon award-winning Stop Breast Cancer for Life public advocacy campaign, now in its tenth year, and includes extensive on-air programming, online content and community outreach.  For more information, contact Gary Morgenstein at http://www.ctpaa.org/cpr/mailtmorgenst@LifetimeTV.com.

 Cox Communications Sponsors 9th Annual Black History Contest
Cox Communications' 9th Annual Black History Contest awarded $10,000 in scholarship dollars to 20 New Orleans area student artists who were the chosen finalists. Lorna Williams, a senior at McMain Magnet School, won the $3000 Senior Category scholarship for her artwork entitled "An Allegory."

In an effort to challenge the present generation to protect and preserve the history of all African Americans as well as raise awareness of the need for more education related to black history, Cox Communications created the Annual Cox Black History Art Contest. This annual program allows students to submit artwork that reflects their choice of the most influential person or event in Black History. In October, 5000 contest applications are sent to 400 public, private and parochial schools encouraging student participation. Applications are also made available online at the company's education Web site - www.educationpluggedin.com.

Entries are judges on quality of line or paint application, completeness of composition, expression of artwork and originality and creativity. $10,000 dollars in scholarship money are available which are broken down into $3000 for seniors, $1000 for special education and 7-11, and $750 for K-3 and 4-6. In addition to the first place winners, additional scholarship dollars and prizes are also awarded to 2nd through 4th places in each of the five categories. Each school that submits the 1st place entry receives a new VCR with the runner-up schools receiving prizes as well. The contest drew 125 entries from area private, public and parochial schools. For the fifth consecutive year, the awards and dinner ceremony was held at the New Orleans Museum of Art. All 20 student finalist art pieces will be on public display at the New Orleans Museum of Art.  For more information, contact Brad Grundmeyer at http://www.ctpaa.org/cpr/mailtbrad.grundmeyer@cox.com.

 Reserve a Table at the 2004 Beacon Ceremony
CTPAA is offering reserved tables for the 2004 Beacon Ceremony on March 23, 2004, at the Fairmont Hotel, Washington, DC. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 (includes 10 tickets). For more information, contact Michelle Butler at 202-775-1082 or http://www.ctpaa.org/cpr/mailtmbutler@ctpaa.org.

 Welcome to Gemstar-TV Guide CTPAA's Newest Corporate Member!
Gemstar-TV Guide has become a CTPAA corporate member at the 2004 Friends & Associates level. For information on how your organization can join CTPAA as a corporate member in 2004, please contact Steve Jones at http://www.ctpaa.org/cpr/mailtsjones@ctpaa.org or at 202-775-1083. For membership details, go to http://www.magnetmail.net/ls.cfm?r=2707054&sid=119381&m=30372&u=CTPPA&s=http://www.ctpaa.org/mcorp.shtml.

 Cable in the Classroom's Annual Members' Meeting Is All About Priorities
Cable in the Classroom (CIC) will host a free Members Meeting on Wednesday, March 24th focused on priorities --- CIC members', CIC's, and the industry's -- immediately following FORUM 2004 at The Fairmont Hotel in Washington, DC. This one-day meeting is for all network, system and corporate members involved in their company's education, public & community affairs, marketing, and/or government relations work. National PTA President Linda Hodge and National Middle School Association Executive Director Sue Swaim will talk frankly about parents and educators' priorities. Corporate representatives from Cox, Time Warner, Comcast, A&E and History, and others, will talk about their companies' business and public affairs priorities. There will be a hands-on tour of how members can use CIC's new tools and resources. Attendees will leave with a clear picture of what the industry landscape looks like, how companies are collaborating and specific ways CIC's tools and expertise can help them meet their goals. Contact http://www.ctpaa.org/cpr/mailttfirth@ciconline.org for registration information.

 It's not too Late for Public Affairs Initiatives Guide (PAIG) Submissions!
NCTA and CTPAA have teamed up to relaunch PAIG as a full-scale, on-line searchable database with updated information about public affairs initiatives conducted by cable companies, systems, networks, and other cable-related associations and organizations at both the national and local levels. The revamped PAIG will debut in conjunction with FORUM 2004 in late March. In order to have successful initiatives (including those currently in progress) included in the relaunch, submissions must be received by NCTA no later than Friday, March 12. Please visit NCTA's Web site at for more information and to download a submission form.

NCTA and CTPAA appreciate members' help and look forward to offering this valuable resource tool to the industry. Questions? Please do not hesitate to contact Allison Frey in NCTA's Communications & Public Affairs Department via telephone at 202-775-3629 or via email at http://www.ctpaa.org/cpr/mailtafrey@ncta.com.

 Cable World Wants Input from CTPAA Members
CableWorld magazine wants you! Cable World's upcoming special section on public affairs wants CTPAA member comments about the importance that cable operator and programmer partnerships mean in today's regulatory and TV environment - both in a big picture (cable vs. satellite, localism, regulatory) sense and more specifically, the value of your specific initiatives and commitments to your organization and communities. As shown by the reaction to the Super Bowl and the unfair drubbing of MTV Network, Cable World wants to remind folks about everything cable has done, and of course, continues to do for communities and causes! Please send quotes & comments to Shirley Brady at http://www.ctpaa.org/cpr/mailtsbrady@pbimedia.com no later than Monday, March 1 by the close of business. For more information, call Shirley at 212-621-4891.

 Cable Positive Pop Awards
Cable Positive is proud to announce the entry period for the 3rd Annual Positively Outstanding Programming (POP) Awards, which honor exceptional HIV/AIDS-related cable television.

Cable Positive is calling for entries in the following categories by Friday, March 12, 2004.

  • Outstanding Biographical Program
  • Outstanding Documentary
  • Outstanding News Coverage
  • Outstanding Newsmagazine
  • Outstanding Original Film/Movie
  • Outstanding Original Series Episode/Storyline
  • Outstanding Special Programming

Cable Positive has added a new category - Outstanding Cable + Community Partnership, which will recognize the most outstanding partnership between a cable system and a community-based AIDS service organization using programming in 2003.For entry details and online application, visit http://www.magnetmail.net/ls.cfm?r=2707054&sid=119383&m=30372&u=CTPPA&s=http://www.cablepositive.org/programs-pop.html. Nominees will be announced in May 2004.



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