December 3, 2004 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
Cox President & CEO Jim Robbins to Keynote CTPAA Public Affairs Institute

Nominate a Colleague for the 2005 Public Affairs Achievement Award
Cable Positive Marks World AIDS Day with New Campaign
Cox Communications Partners with WAM! to Alert Viewers to Watch Out
Turner Teams with The Film Foundation and IBM to Educate Students About Cinema
Save $50 - Register for FORUM 2005 by December 31
The History Channel Lets Students Just Ask Ben
Judge the 2005 Beacon Awards
Thank You Corporate Members!

 Cox President & CEO Jim Robbins to Keynote CTPAA Public Affairs Institute
James (Jim) O. Robbins, president and CEO of Cox Communications, Inc. will be the opening keynote speaker for the inaugural CTPAA Public Affairs Institute. The Institute, developed in partnership with The George Washington University Graduate School of Political Management, is specifically dedicated to the cable public affairs executive. The mission of the program is to extend participants' views on issue management, message development and delivery - and to deepen the strategic appreciation for the overall role public affairs can play within an organization.

"This unique program brings an enhanced learning opportunity to our members in areas that are specifically dedicated to the tasks their companies ask them to accomplish," said CTPAA president, Peter Kiley, director of affiliate relations, C-SPAN Networks. "We exceeded our goal for the first class with 24 individuals, and I'm extremely pleased that Cox's CEO Jim Robbins will kick off the first Institute session with a summary of the strategy behind their public affairs efforts."

The Institute will take place December 6-8, 2004, in Washington, DC, and will be held annually thereafter. It is specifically designed for mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today's (and tomorrow's) competitive marketplace. The first class will include 24 executives drawn from local cable systems, programming networks, multiple system operators and industry associations.

As currently designed, each day will explore one or more different management issues through the use of case studies. Integrated with each case will be workshops and group activities that will include emphasis on practical policies, instead of theoretical approaches, by providing concrete examples and stimulating discussion. Participants in the Institute will leave with enhanced practical skills completely transferable to their daily work. 
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 Nominate a Colleague for the 2005 Public Affairs Achievement Award
Is there a cable public affairs executive whom you have admired and believe should be recognized by the industry? If so, nominate him or her for the Public Affairs Achievement Award. Presented annually during FORUM, the award recognizes and honors individual members for their outstanding contributions to cable public affairs in the categories of community relations, government relations, media relations or local programming.

The eligibility requirements are:

  • Current member of CTPAA
  • Member of CTPAA for a minimum of three (3) years
  • Worked in public affairs a minimum of five (5) years
  • Supports the goals of the CTPAA
  • Employed by a MSO, Local Cable System, Cable Network, Industry Supplier, or Industry Nonprofit Organization
  • Individuals are eligible to receive the award once for each of the four categories.
  • The current CTPAA President is not eligible for nomination until two years after his or her term in office.

Nominations must include a completed and signed nomination form and a summary of qualifications, no longer than two pages, addressing the criteria below:

  • Show how the nominee has used public affairs concepts and techniques to successfully solve problems or take advantage of opportunities
  • Detail the achievements of the nominee and demonstrate how these have advanced the cable industry
  • List Beacon entry campaigns or initiatives in which the individual had a key role
  • Other awards and forms of recognition the nominee has received for public affairs related activities
  • Service to CTPAA citing offices held or committee positions
  • Up to five (5) letters seconding the nomination of no more than one page each may accompany the nomination

The nomination deadline for the second annual Public Affairs Achievement Award is January 31, 2005. The inaugural winners of this award were Bev Greenberg, Vice President Public Affairs, Time Warner Cable, in community relations; Scoot MacPherson, Executive Vice President, Corporate and Government Affairs, Court TV, in government relations; and Anne Cowan, Senior Vice President, Communications, CTAM, in media relations. For more information about the award or to obtain a nomination form, please go to the membership page of the CTPAA Web site.

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 Cable Positive Marks World AIDS Day with New Campaign
Cable Positive marked World AIDS Day 2004 by launching a new HIV/AIDS awareness and prevention campaign titled Join the Fight. The campaign includes a fresh group of PSAs that feature celebrities discussing why they have joined the fight against this epidemic. They present six ways that the public can join them. Some are as simple as wearing a red ribbon or talking to friends and family about the disease. Viewers are urged to educate themselves and others about the disease. They can also join the fight by getting tested, donating money, or volunteering.

The Join the Fight PSAs are directed by Joel Schumacher ("Phone Booth," "The Phantom of the Opera"), and feature Jamie-Lynn DiScala ("The Sopranos"), Jennifer Esposito ("Taxi," "Spin City"), Nathan Lane ("The Producers," "Birdcage") Christopher Meloni ("Law & Order: Special Victims Unit") and Jeffrey Wright ("Angels in America"). Standing before a symbolic red background, the celebrities offer statistical and human perspectives on the epidemic and reflect on some of the many barriers to preventing AIDS: fear, apathy, denial, and ignorance. All of the announcements direct viewers to, where they can access valuable resources.

Many cable systems and networks began airing the PSAs on World AIDS Day, Wednesday, Dec. 1st. Cable Positive continues to urge cable industry companies to join the fight by embracing corporate responsibility for HIV/AIDS education, awareness and prevention. In November, Cable Positive publicized a study by the Global Business Coalition on HIV/AIDS that revealed that a majority (71 percent) of customers believe companies should be "actively" involved in fighting AIDS. Cable Positive asks cable executives to establish a system of support and treatment for HIV-positive employees, to create non-discrimination policies and practices to protect these employees, and to mobilize the power of their companies to make a difference in the fight. For more information, contact Dana Levitt at 212-459-1547 or

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 Cox Communications Partners with WAM! to Alert Viewers to Watch Out
Cox Communications New Orleans and WAM! hosted Watch Out, a town hall meeting where parents and students from local schools could discuss the topic of television content and family viewing choices. During the show, families at home were able to join in the discussion with questions and comments via the Internet and through the use of a toll-free telephone number. The show was telecast live on Cox Channel 10 and will be made available to all Cox affiliates nationwide.

WAM's program "Table Talk: How Far is Too Far?" was the springboard of the town hall discussion. It features parent-child dialogues from real families about TV values and responsible viewing and is the latest installment in the critically acclaimed "Table Talk: Real Families Face Real Issues" series that tackles the ongoing debate about television content and decency.

Special panel guests at the town hall included national media literacy expert Bob McCannon, national news correspondent Charles Zewe, Dr. Bill Rosenbaum, a licensed counselor, Fern Halford, The Parenting Center of Children's Hospital and Anne Thompson, National PTA Board Member. The moderator was local WWL-TV newscaster Shauna Sanford.

The town hall was part of Cox's "Take Charge! Smart Choices for your Cox Digital Home" program, designed to help parents better manage their family's mass media experience. With "Take Charge," Cox aims to increase customers' awareness and use of parental controls and filtering tools already available in a digital home on their cable TV, Internet and telephone services.

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 Turner Teams with The Film Foundation and IBM to Educate Students About Cinema
Turner Classic Movies has partnered with The Film Foundation and IBM to create The Story of Movies, an educational program designed to nurture interest in cinematic history and teach students about the cultural impact of movies. The Story of Movies curriculum will be available to public and private middle schools in the winter of this school year and will include lesson plans, an interactive Web site, a feature film DVD, and a DVD with clips and mini-documentaries.

The Story of Movies supports three fundamental principles: film as an art form to be appreciated and preserved, film as a cultural document to expose values and social issues, and film as a collaborative art. The ultimate goal is to instill in students an understanding of the language of film. Teachers can select one of three classic films to study: "To Kill a Mockingbird," "Mr. Smith Goes to Washington" and "The Day the Earth Stood Still." Each film addresses divisive social issues and illustrates how cinema can provide perspective about the history and culture of a specific time and place. This collaborative effort meets the National Film Study Standards developed by The Film Foundation, a nonprofit organization created in 1990 by Martin Scorsese and nine other notable directors to preserve cinematic heritage. IBM will provide the technological foundation for this endeavor through an online portal that will allow teachers to download supplemental materials and communicate with other educators to share best teaching practices. For more information, contact Justin Pettigrew, Turner Classic Movies, at

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 Save $50 - Register for FORUM 2005 by December 31
Register for FORUM 2005 by December 31, 2004, and save $50 on the advance registration rate of $625 and save $150 from the final registration (after April 15, 2005) rate of $725. This year's conference will be held May 1 to 4, 2005, at the Ritz-Carlton, Washington, DC. The Ritz-Carlton also was the host hotel for FORUM in 2002. CTPAA will celebrate the 20th anniversary of its founding during FORUM 2005.

The FORUM 2005 co-chairs, who produce and are responsible for the meeting agenda, are Scoot MacPherson, Executive Vice President, Corporate & Government Affairs, Court TV and Anthony Surratt, Executive Director, Public Relations, Cox Communications, Inc. For information about FORUM 2005 registration and sponsorship opportunities, visit
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 The History Channel Lets Students Just Ask Ben
The History Channel and Regal CineMedia entertainment services let middle school students ask Ben Franklin questions in a live, interactive Q&A (question and answer) session simulcast from Carpenter's Hall and the National Constitution Center in Philadelphia to 71 movie theatres nationwide on December 2nd. While 10, pre-selected winners of The History Channel's Just Ask Ben contest were with Ben Franklin at the Hall in Philadelphia, thousands of students and teachers participated in the event through a unique, virtual classroom setting in Regal, United Artists and Edwards movie theatres across the country. The students who joined the Founding Father in Philadelphia were given the opportunity to ask Ben Franklin questions pre-selected based on historical relevance and creativity. One of the attending classes won a personal visit by Ben Franklin to their school. For additional information on the Just Ask Ben event, see Ben Franklin study guide materials with extended activities and other teacher resources are available online from The History Channel.

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 Judge the 2005 Beacon Awards
CTPAA invites its members to choose the best of the best cable public affairs initiatives of the past year by being a 2005 Beacon Awards judge. To volunteer, complete the Beacon judge form and send it to CTPAA. As a Beacon judge, CTPAA members will learn what cable public affairs professionals across the country are accomplishing and will walk away from the experience with dozens of new ideas. The first round of Beacon judging will be all day January 26 and 27 in Washington, DC, with a welcome reception hosted by NCTA on the evening of January 25. For more information, contact Michelle Butler at 202-775-1082

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 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083. For membership details, go to

2004 Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc

2004 Benefactors
ABC Cable Networks Group
Lifetime Television
The Weather Channel

2004 Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Game Show Network
Gemstar-TV Guide
Hallmark Channel
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

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