November 5, 2004 -- About CTPAA / Membership / FORUM 2005 / Beacon Awards

Inside This Issue:
Only 28 Days to the 2005 Beacon Awards Deadline and 14 to the Early Bird Deadline!
Discovery Names Top Young Scientist 2004
International Channel Recognizes Immigrant Leaders
The N Addresses School Violence
Congratulations to Donna Mitroff!
Additional Copies of CTPAAbriefs Available
Judge the 2005 Beacon Awards
Thank You Corporate Members!

 Only 28 Days to the 2005 Beacon Awards Deadline and 14 to the Early Bird Deadline!
There are 28 days until the 2005 Beacon Awards deadline of December 3, 2004, and 14 days to the Early Bird deadline of November 19, 2004. The Early Bird deadline allows members to save $50 off of every entry submitted. While 28 days may seem like plenty, it is time to begin working on submissions for the Beacon Awards.

As you put together your Beacon Award entries, think about how to best present your projects. Presentation, defined as appearance, organization and completeness of the entry, is worth 10 percent of an entry's total score. A neat, easy-to-follow, and well-organized binder will improve your entry's score.

The core of each Beacon Award entry is the three-page project summary, and it should be presented logically and should be easy to read. Some successful entrants use bullet points and clear headings effectively while others write a strong, persuasive narrative. Take a moment to look at some of the three-page project summaries from 2001 to 2004 Beacon finalists online in the members-only section of the CTPAA Web site. They can serve as a good model for preparing a 2005 Beacon entry. In order to read these summaries, members will be prompted to enter their user name (their email) and password (their last name). All must be in lowercase letters.

Another important element to presentation of some projects is to include supporting materials that document the results and other aspects of a campaign. They can include press clips, a well-produced video with a voice over explaining the project, public service announcements, premiums or communication pieces created for the project. There is no need, however, to send duplicate copies of creative materials or binders per entry. One sample T-shirt per project will do just as well as eight.

Let a 2005 Beacon Award recognize your superior efforts in cable public affairs. You can find helpful information on the CTPAA Web site. CTPAA has posted the 2005 Beacon Award Call for Entries online in PDF format and a series of Beacon Frequently Asked Questions. On the Beacon page of the CTPAA Web site, members can find brief summaries of 2004 winners and finalists. For more information about the 2005 Beacon Awards, contact Michelle Butler at or at 202-775-1082.
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 Discovery Names Top Young Scientist 2004
After narrowing the field from thousands of nominations to 400 semifinalists and then to 40 finalists, Discovery Channel has named a winner of the 2004 Young Scientist Challenge. Shannon McClintock, a 14-year old from San Diego, Calif., was chosen by a panel of judges to receive the grand prize, a $15,000 scholarship and claim to the title "America's Top Young Scientist, 2004." McClintock's project titled "The Little Engine That Could: Enhancing Traction Through Friction," was inspired by her grandfather who told her about using sand to help his car gain traction. She decided to build a testing device that she could pour different materials through to measure their effect on friction compared to sand. This project and her skills in leadership, teamwork, problem solving, and critical thinking made her the winner.

The road to being named "America's Top Young Scientist" is a long one. First thousands of middle school students were nominated from science fairs across the country. Then almost 2,000 students sent in formal entries and the judges used the entries to narrow the competition to 400 semifinalists. Then they narrowed the field further to only 40 finalists, and each received an all-expense paid trip to Washington, DC, for the final round of competition last week. Students came to the University of Maryland's Cole Field House where they presented their individual science projects and teamed up to compete in "Extreme Einstein Challenges." These challenges celebrated the 100th anniversary of Einstein's discoveries and included all aspects of physics. Then the scores were tallied and at the awards ceremony all top achievers were recognized. In addition to the highest award, team awards and several special awards were presented at the ceremony in Silver Spring, Md. Olympic Gold Medal Swimmer, Michael Phelps, spoke to the finalists about perseverance and teamwork.

Discovery created the Young Scientist Challenge in 1999 to cultivate interest in science and math among middle school children. More than 7,500 students have entered the competition since then and more than $400,000 in scholarships has been awarded. For more information, visit Discovery Channel's Web site or contact Katie Stack at      
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 International Channel Recognizes Immigrant Leaders
International Channel Networks has awarded the last of this year's Vision in American (VIA) Awards to immigrant leaders who actively support their communities. From August to November, VIA awards were presented to 19 recipients in more than 10 cities across the country. For each award, International Channel Networks makes a $500 donation to the recipient's community through the organization of his or her choice.

VIA recipients work for the betterment of their communities, aid others in their path to becoming U.S. citizens, and strive to promote acceptance and diversity. One recipient, Yogi Chugh, a Fremont, Calif., resident who emigrated from India, was honored for his work as a trustee of the Fremont Hindu Temple and Community Center in providing his community a gathering place for worship and companionship. Ida Chen, born in Hong Kong and now a resident of Philadelphia, was the first Asian American female to be elected a judge in Pennsylvania. She is the cofounder of the Asian American Women's Coalition, an organization that provides college scholarships to deserving Asian women. Another recipient, Ellen Abellera of Seattle, served as president of the Filipino American Political Action Group of Washington and formed a coalition with Asian American communities and the Organization of Chinese Americans to initiate a voter registration and education drive. The drive is still strong after almost 15 years.

The VIA awards program is one component of the We the People initiative that celebrates the successes and contributions of immigrants and provides resources to assist immigrants in the often difficult naturalization process. For more information, contact Teresa Wiedel at

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 The N Addresses School Violence
Viacom's teen network, The N, has partnered with the largest non-political anti-gun violence organization, PAX, to raise awareness of school violence among the network's viewers. The N will air PSAs supporting PAX's SPEAK UP campaign that urges students to report weapon threats by calling a national hotline number. The PSAs will feature characters from teen drama "Degrassi: The Next Generation." In addition, the "Degrassi" characters will confront school violence when bullying goes too far in a special two-part episode. To supplement the programming, the N and PAX have collaborated to create online content for  including a comprehensive discussion guide to facilitate conversations between parents and teens about this sensitive issue.

It is estimated that 100,000 students take guns to school each day, and in three out of four school shootings, students were aware of the threat beforehand. This is why PAX is working with the N to provide teens with real solutions for stopping gun violence in their schools. The episodes will air on the N Dec. 3 and Dec. 10 at 8 p.m. For more information, contact Sharyn Traub at
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 Congratulations to Donna Mitroff!
CTPAA member Donna Mitroff, a consultant in the Los Angeles area, will be honored by Girls Incorporated at its 2004 Los Angeles Celebration Luncheon on Nov. 15. Girls Inc. is a nonprofit organization created to inspire girls age 6 to 18 to be "strong, smart and bold" by educating them in areas such as science, math, technology, leadership, and media literacy. Mitroff and three other honorees will receive a Girls Inc. award for their exceptional commitment to promoting girls' rights and equality. Mitroff has been involved with the organization for more than nine years and sits on its Media Literacy Advisory Board. At the luncheon, the Girls Inc. media literacy program, Girls Make the Message, will premiere PSAs produced by young women with a $600,000 grant from Time Warner Foundation. Donna is also an adjunct assistant professor at the Anneburg School of Communication, University of Southern California.
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 Additional Copies of CTPAAbriefs Available
Last week, CTPAA mailed nearly 1,000 copies of the new publication, CTPAAbriefs to members and other cable executives. The briefs are designed to explore current industry issues and provide answers from cable's point of view. The inaugural issue, "Cable Television. . . A La Carte? -- It's Really Pay Per Channel," was written to clarify the economics surrounding this issue, dispel common myths that have been spreading throughout the country, and argue cable's perspective regarding possible legislation or regulation under consideration. The CTPAA Web site's Resources and Education page features an electronic version of the publication in PDF format and links to additional information for those who wish to research this issue further. If you did not receive a copy of CTPAAbriefs or you would like extra copies, contact CTPAA at 202-775-1081 or
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 Judge the 2005 Beacon Awards
CTPAA invites its members to choose the best of the best cable public affairs initiatives of the past year by being a 2005 Beacon Awards judge. To volunteer, complete the Beacon judge form and send it to CTPAA. As a Beacon judge, CTPAA members will learn what cable public affairs professionals across the country are accomplishing and will walk away from the experience with dozens of new ideas. The first round of Beacon judging will be all day January 26 and 27 in Washington, DC, with a welcome reception hosted by NCTA on the evening of January 25. For more information, contact Michelle Butler at 202-775-1082.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083. For membership details, go to

2004 Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast Cable Communications
Cox Communications
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc

2004 Benefactors
ABC Cable Networks Group
Lifetime Television
The Weather Channel

2004 Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
Court TV
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Game Show Network
Gemstar-TV Guide
Hallmark Channel
Indiana Cable Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications Association
The Outdoor Channel
Outdoor Life Network
Oxygen Media
Scripps Networks
Showtime Networks
Starz Encore Group
Texas Cable & Telecommunications Association

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