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2014 Beacon Awards® Judging Form

Code:  Entry Code
Category:  Category – Entrant Classification
Entry Title:  Entry Title
Company:  Organization

Please rate the entry based on the following five categories.  Questions are included under each section as a guideline.  Section totals are built on a 100-point scale.  Fill in the blanks with your number based on the maximum point scale indicated.  Use whole numbers only.  Written comments and suggestions are encouraged.

Planning and Strategy (20%)    ____20
  • Does the Justification Statement explain why the submission best fits into the category entered?
  • Are the objectives clearly stated and is the potential for measured results established?
  • Are the intended audience(s) and message(s) clearly identified and well defined?
  • Overall, does the project reflect strategic thinking and careful preparation?
Implementation  (25%)    ____25
  • Does the project demonstrate efforts to build positive relationships and/or change behavior of the intended audience(s)?
  • Does the project demonstrate efforts to increase recognition of the cable industry?
  • Overall, were the tactics used to execute the project well suited to the stated objectives, to the intended audience(s), and to all parties involved in the project?
Results  (35%)       ____35
  • Are there measured (quantified) results or an indication of measurable results?  (Examples include sales tracking, survey data, documented levels of participation, demonstrated changes in audience behavior, and media coverage.)
  • Did the organization receive formal or informal credit for the project?  (Examples include thank you notes, proclamations, letters to the editor, and branding on banners and signs.)
  • Do the results combine to meet or exceed the stated objectives?
Creativity (20%)     ____20
  • Does project reflect creativity and innovation in the concept, use of resources and implementation?

                                                                                                            TOTAL     ______100

CONSIDER THIS ENTRY FOR:

Golden Beacon Award    Yes   No

Awarded to an initiative that has made a strong impact in the cable industry, while enhancing cable's image nationwide.     

Please make comments/suggestions for the entrant on the reverse side of this judging form.

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