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Previous Page: Multicultural PR              Next Page: New Media Campaign

Huskers on Pay-Per-Video
Integrated Communications - Cable System 1
Time Warner Cable - National - Lincoln, NE
Creative promotion of Husker football on pay per view led to huge increases in buy rates and revenue.
For more information, please contact:
Ann Shrewsbury
Director of Public Affairs & Community Programming
Time Warner Cable - National
5400 South 16th St.
Lincoln, NE 68512
Phone: 402-421-0378
ann.shrewsbury@twcable.com
Time Warner Cable's Total Digital Home
Integrated Communications - Cable System 3
Time Warner Cable - Irving, TX
Effective use of media and community outreach surrounding the digital home at the 2008 state fair of Texas led to increased sales.
For more information, please contact:
Gary Underwood
Vice President of Communications
Time Warner Cable
2951 Kinwest Parkway
Irving, TX 75063
Phone: 972-830-3822
gary.underwood@twcable.com
Tobacco Free Florida Week
Integrated Communications - Cable Network 1
Sun Sports & FOX Sports Florida - Orlando, FL
This campaign educated Floridians about the dangers of smoking and convinced more than 16,000 to pledge to quit.
For more information, please contact:
Amy Pempel
Director of Media Relations
Sun Sports & FOX Sports Florida
1000 Legion Place, Suite 1600
Orlando, FL 32801
Phone: 407-648-1150
amy.pempel@foxsports.net
On Board Air Force One
Integrated Communications - Cable Network 2
National Geographic Channel - Washington, DC
The promotions campaign capitalized on the inauguration and Barack Obama fever to obtain record-setting ratings and vast press coverage for this premiere.
For more information, please contact:
Kiera Hynninen
EVP, Marketing
National Geographic Channel
1145 17th St., NW
Washington, DC 20036
Phone: 202-912-6622
khynninen@natgeochannel.com
Previous Page: Multicultural PR              Next Page: New Media Campaign

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