Search:  Tell a friend Tell a Friend |  Print this page Print |  Site Map Site Map
    Facebook LinkedIn Twitter       
ACC Board Board Committees ACC Staff ACC Strategic Plan ACC History ACC Past Presidents ACC Bylaws
Photos Committee
Beacon Awards® Beacon Award Finalist Summaries (members-only) Beacon Award Committee Cable Communications Achievement Awards ACC AwardsACC Community Bridges Awards
Professional Development Career ConnectionsFAQs About Social MediaKnowledge Center ACC Insights (Blog) ACC Communications Institute Best Practices (members-only) ACC Videos Links
Headlines in Cable & Communications ACC CalendarEvents CPR Facts Press Releases ACCbriefs Annual Conference: FORUM
Previous Page: Competitive Response              Next Page: Cause Marketing

Bresnan Business Incubator
Reputation/Brand Management - Cable System 2
Bresnan Communications - Purchase, NY
Bresnan Business Incubator Conceived to help startup businesses and existing small businesses succeed and grow, the Bresnan Business Incubator provides professional mentorship along with grants and other financial incentives to help local businesses.  It not only advances the local economy and promotes Bresnan services in the process, but it also links the Bresnan name with community-minded, pro-small business ideas and instills proof that Bresnan cares about and is intimately involved with the communities it serves.
For more information, please contact:
Shawn Beqaj
Director of Government Affairs and Community Development
Bresnan Communications
One Manhattanville Rd.
Purchase, NY 10577
Phone: 914-641-3324
Comcast Launch into the Houston Market
Reputation/Brand Management - Cable System 3
Comcast Cable - Houston, TX
Comcast Launch into the Houston MarketIn January 2007, Comcast assumed ownership of the Houston cable systems previously managed by Time Warner Cable as a result of the dissolution of a joint venture between the two companies.  There would be significant challenges as Comcast had never operated in the Houston market.  The Public Relations team went right to work implementing an aggressive media outreach campaign that resulted in coverage reaching over eight million people throughout the Greater Houston area.  The ability to create awareness and establish public understanding of Comcast’s offerings, strengths and leadership was critical to initial success as the new cable company in Houston. 
For more information, please contact:
T. Ray Purser
Vice President, Government and Public Relations
Comcast Cable
8590 West Tidwell
Houston, TX 77040
Phone: 713-895-2680
Take Charge of the Internet
Reputation/Brand Management - MSO
Cox Communications, Inc. - Atlanta, GA
Take Charge of the InternetSocial networking sites like have raised concerns about risky online behavior that could put children at risk to online predators. As a major provider of high-speed Internet, Cox works to educate its customers to help them make safer, smarter choices online. Through its “Take Charge” program Cox seeks to empower parents, protect children, educate lawmakers and position the company as a community supporter. Through its work with national partners, Cox delivered its message directly to key audiences, including customers and Capitol Hill.
For more information, please contact:
Mallard Holliday
Community Relations Director
Cox Communications, Inc.
1400 Lake Hearn Dr.
Atlanta, GA 30319
Phone: 404-843-5981
Animal Planet Expo 2007
Reputation/Brand Management - Cable Network 2
Discovery Communications - Silver Spring, MD
Animal Planet Expo 2007Celebrating its 10th consecutive year creating lasting memories for families nationwide, ANIMAL PLANET EXPO 2007 brought distribution partners and communities together to share a common passion: animals.  As the longest-running consumer-focused tour in the cable television industry, ANIMAL PLANET EXPO has successfully offered local affiliates a host of unique marketing opportunities -- from bottom-line incentives to top-of-mind consumer awareness -- all in one fun-filled package.  Since its launch in 1998, nearly 1.5 million animal lovers of all ages have experienced the thrill of exotic animal presentations, Frisbee dog shows, on-site pet adoption and more.  Every square inch of the lively event embodies Discovery’s philosophy of education as a part of entertainment.
For more information, please contact:
Jim Gordon
Vice President, Public Affairs Domestic Distribution
Discovery Communications
One Discovery Place
Silver Spring, MD 20910
Phone: 240-662-2802
Previous Page: Competitive Response              Next Page: Cause Marketing

Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 703.372.2215
Fax: 703.782.0153