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Multicultural Public Relations
Previous Page: B2B Communications              Next Page: Integrated Communications

Feria de la Oportunidad
MP-CV-02
Multicultural Public Relations - Cable System 2
Comcast - Richmond, VA
Feria de la OportunidadComcast, in partnership with the Virginia Hispanic Chamber of Commerce, presented Feria de la Oportunidad, an opportunity fair targeted to the Hispanic community of Richmond. It featured a job fair, community resources section that included health, education, financial and community organizations and a kids’ area.  The event was created to provide a safe, informative, family-friendly event that would allow Comcast to recruit bi-lingual employees and to market and sell products and services. Comcast boosted brand awareness and fostered relationships with community partners and other companies that participated in the event. The event attracted more than 3,600 attendees and positive press from the local broadcast stations, local newspapers, Hispanic publications and Hispanic radio.   
For more information, please contact:
Monica Smith-Callahan
Public Relations Manager
Comcast
5401 Staples Mill Rd.
Richmond, VA 23228
Phone: 804-915-5468
monica_callahan@cable.comcast.com
Rap Against Violence II: Develop Not Destroy
MP-CW-01
Multicultural Public Relations - Cable System 3

Bright House Networks, Central Florida - Maitland, FL
Rap Against Violence II: Develop Not Destroy To help stop Florida’s gun violence and redirect the energy of the popular hip hop and rap music genres that tend to glorify handguns, State Attorney Norman Wolfinger created the “Rap Against Violence II” contest.  Wolfinger brought together Bright House Networks and local rap and hip-hop FM station 102 JAMZ to form a partnership with the State Attorney’s Office that would help “Rap Against Violence” reach the widest possible audience—with a special emphasis on young people. Florida Governor Charlie Crist presented Bright House Networks and 102 JAMZ with a “Governor’s Special Recognition Award”.  Plans call for Rap Against Violence to become an annual competition that can be replicated in other cities and states.
For more information, please contact:
Brian Craven
Director, Public Affairs & Communications
Bright House Networks, Central Florida
2251 Lucien Way
Maitland, FL 32751
Phone: 407-215-5597
brian.craven@mybrighthouse.com
Thought Leaders
MP-CY-02
Multicultural Public Relations - Cable Network 1
Discovery Communications - Silver Spring, MD
Thought LeadersIn late 2006, Discovery Networks U.S. Hispanic Group embarked on a very special primary research project to help it connect and understand key issues facing Hispanics today including employment, immigration, education, discrimination and media role models. It partnered with Roper/GfK Public Affairs, a leading research company, and spoke with leaders across the country about their views, ideas and concerns within and around Latinos.  Discovery then used extensive press outreach to ensure its message and findings were communicated to the larger community, including affiliates and ad sales decision makers.
For more information, please contact:
Jim Gordon
Vice President, Public Affairs Domestic Distribution
Discovery Communications
One Discovery Place
Silver Spring, MD 20910
Phone: 240-662-2802
jim_gordon@discovery.com
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