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Grassroots Information Program (GRIP)
IC-V-04
Internal Communications - Cable System 1
Comcast - Exton, PA
Grassroots Information ProgramEmployees are valuable – but often overlooked – assets when it comes to waging a government or public affairs campaign.  Comcast Government Affairs staff in South Central Pennsylvania developed the Grassroots Information Program (GRIP) to communicate more effectively with employees.  Too often, employees were asked to assist with campaigns without sufficient knowledge of the issues facing the company or why they were being engaged.  GRIP provides employees with regular updates on issues that could potentially affect business.  The program has been a resounding success.  Employees are more informed of issues affecting Comcast and the cable industry at the local, state and national level and are more comfortable and more willing to express their views when asked.     
For more information, please contact:
Todd Eachus
Senior Director of Government Affairs
Comcast
1 E. Uwchlan Ave., Suite 411
Exton, PA 19341
Phone: 610-350-0107
todd_eachus@cable.comcast.com
I Can Make a Difference!
IC-W-01
Internal Communications - Cable System 2
Cox Communications, Inc. - Baton Rouge, LA
I Can Make a Difference!In launching the Cox Advocacy Network (CAN), Cox Greater Louisiana saw a unique opportunity to motivate and educate employees about how elected officials affect their business on a personal level by using three tools – All-Employee Meetings, Voter Registration Drive and Email Campaign.  Through the All-Employee Meetings, a huge audience learned about what CAN is, how it works and heard first-hand from legislators how effective it can be.  Many employees were able to vote in 2007 elections that otherwise would not have been able to.  Employees were kept well informed of legislative activity and election information.  Lawmakers want to hear from their constituents, and employees learned “I CAN make a difference!”
For more information, please contact:
Sharon Kleinpeter
Vice President Governmental & Public Affairs
Cox Communications, Inc.
7401 Florida Blvd.
Baton Rouge, LA 70806
Phone: 225-930-2212
sharon.kleinpeter@cox.com
The Power of Principles
IC-X-02
Internal Communications - Cable System 3

Comcast - Baltimore, MD
The Power of PrinciplesIn a competitive marketplace, companies must differentiate themselves.  Comcast believes that one of its best differentiators lies in its employees’ ability to focus on and deliver exceptional customer service.  That’s why it invests so heavily in its greatest resource – its employees.  As part of its focus on employees, the Comcast Maryland/Delaware/Richmond Region saw a need to provide increased recognition for employees who demonstrated exceptional knowledge and commitment to its customer service philosophy, Think Customer First.  Through a cross-functional partnership, a unique, year-round employee recognition program was created.  The Power of Principles: Recognizing Our Everyday Leaders has made a significant, positive impact in reinforcing the customer service philosophy while energizing employees through meaningful recognition opportunities.
For more information, please contact:
Teresa Lee
Vice President, Communications and Public Affairs
Comcast
8098 Sandpiper Circle
Baltimore, MD 21236
Phone: 410-513-0508
teresa_lee@cable.comcast.com
Bundle Up!
IC-Y-01
Internal Communications - MSO

Charter Communications, Inc. - St. Louis, MO
Bundle Up!Bundle Up! is a campaign targeted specifically at internal Charter employees using comic book and super hero themes to generate a clear understanding of Charter’s bundle strategy and the importance of three-product selling to the overall success of the company.  Communications vehicles included print, online, sales incentive contests, premiums, events and executive and corporate communications.  During the third quarter, bundled penetration of customer relationships increased more than 140 basis points, and there was an average 5% improvement in attach rates among new customers on both Telephone and High-Speed Internet product bundles.  In September, the three-product attach rate among new customers reached its highest level and the majority of all new customers signed up for a two-or three-product bundle.
For more information, please contact:
Mary Jo Moehle
Vice President of Investor Relations and Communications
Charter Communications, Inc.
12405 Powerscourt Dr.
St. Louis, MO 63131
Phone: 314-543-2397
maryjo.moehle@chartercom.com
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