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Rebuilding a Greater New Orleans
RB-AX-05
Reputation/Brand Management - Cable System I
Cox Communications
Metairie, LA
Rebuilding a Greater New OrleansDespite the changes of issues and priorities for post-Katrina Cox Communications, the challenges remain as it moved from recovery to rebuilding the company’s infrastructure, reinvesting in Cox employees, and renewing the company’s commitment in making New Orleans the digital city of tomorrow. The Rebuilding a Greater New Orleans campaign consisted of effective and comprehensive cross channel/broadcast PSAs and engaging and informative local programming. In addition, Cox opened a new $4 million Customer Service Center in a significantly flood ravaged part of the city, contributed $1.6 million to area nonprofits, assisted schools in reopening and distributed more than 40,000, free “I Love N.O.” bumper stickers.
For more information, please contact:
Brad Grundmeyer
Manager of Public Affairs
Cox Communications
2121 Airline Dr., 4-Central
Metairie, LA 70001
Phone: 504-304-8153
brad.grundmeyer@cox.com
The New Cox Acadiana
RB-AY-04
Reputation/Brand Management - Cable System II
Cox Communications
Baton Rouge, LA
New Cox AcadianaIn January 2006, Cox Communications merged its Baton Rouge and Lafayette properties creating Cox Greater Louisiana. The Baton Rouge-based Governmental and Public Affairs (GPA) staff embraced a Lafayette region with challenges including a $125 million overbuild project proposed by the city of Lafayette and approved by voters; no regionally-based public affairs staff dedicated to the Lafayette operations; local employees demoralized by the municipal overbuild campaign; and an unavoidable price increase and channel consolidation. By creating a strong regional image and message, and by conducting a methodical, multi-faceted public relations campaign, the GPA staff positioned Cox as a valued community partner, employer of choice and company to do business with while generating positive free media and winning the community’s goodwill.
For more information, please contact:
Ann Schiffman Ruble
Manager, Public Affairs
Cox Communications - Greater Louisiana
7401 Florida Blvd.
Baton Rouge, LA 70806
Phone: 225-237-5141
ann.ruble@cox.com
Dodgers on Demand
RB-AZ-06
Reputation/Brand Management - Cable System III
Time Warner Cable
El Segundo, CA
Dodgers on DemandTime Warner Cable and the Los Angeles Dodgers partnered to launch the first of its kind interactive digital cable channel dedicated to a Major League baseball franchise. Dodgers on Demand was the first on demand channel to be launched by Time Warner Cable, since the integration of three cable operators Time Warner Cable, Comcast and Adelphia in the Los Angeles market on August 1, 2006. Dodgers on Demand established Time Warner Cable’s commitment to the Los Angeles market and served as an introduction to the public of the innovative products that will give the company a competitive edge over satellite operators.
For more information, please contact:
Patti Röckenwagner
Vice President, Regional Communications
Time Warner Cable
550 N. Continental Blvd., Suite 250
El Segundo, CA 90245
Phone: 310-563-5884
patricia.rockenwagner@twcable.com
PBS KIDS Sprout Day at Knoxville Zoo
RB-BB-01
Reputation/Brand Management - Cable Network I
PBS KIDS Sprout
Philadelphia, PA
PBS KIDS Sprout DayIn January 2006, Comcast Knoxville contacted Sprout looking for ideas to promote the recently launched preschool channel. As a fledgling network, Sprout was eager to work with affiliates to develop marketing initiatives to drive brand awareness, increase viewership of Sprout’s linear channel, video on demand usage and web traffic. The Sprout team was drawn to this opportunity as it brought together all promotional resources from the local system and offered the network the most comprehensive opportunity to reach the target audience, families with preschoolers age 2-5. Comcast’s established relationship with the Knoxville Zoo brought on the final partner that delivered a venue for a large scale event that was accessible to the widest local audience possible.
For more information, please contact:
Jenni Glenn
Director of Public Relations
PBS KIDS Sprout
2000 Market St., 20th Floor
Philadelphia, PA 19103
Phone: 215-667-2703
jenni_glenn@sproutletsgrow.com
Nickelodeon's Let's Just Play
RB-BC-04
Reputation/Brand Management - Cable Network II
Nickelodeon
New York, NY
Let's Just PlayTo better meet the social and health changes facing kids, namely the childhood obesity epidemic, Nickelodeon evolved the Let’s Just Play campaign from a program that encouraged kids to be more physically active to a multi-platform health and wellness campaign with resources to educate and empower kids to affect change in not only their own lives but their families and communities. The 2006 Let’s Just Play campaign focused on three areas: The Go Healthy Challenge – the on-air, online and locally implemented call-to-action for kids anywhere; The Let’s Just Play Giveaway, an annual grants program that only kids can apply to on behalf of their schools; and The Worldwide Day of Play – when Nickelodeon goes completely dark, taking programming off the air to encourage kids to get up, get out and go play.
For more information, please contact:
Randi Davis
Awards Director
MTV Networks
1515 Broadway, 30th Floor
New York, NY 10036
Phone: 212-258-7729
randi.davis@mtvn.com
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