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Previous Page: New Media Campaign              Next Page: Programming (Series)

It's Your Vote: the Race for Mayor of New Orleans
PG-DP-09
Programming (Single Program) - Cable System I - TIE
Cox Communications
Metairie, LA
It's Your VoteCox recognized the importance of the New Orleans’ mayoral race of 2006 and sought to serve a displaced citizenry with a well-executed, impactful political forum. This, in turn, would significantly support its established commitment to the rebuilding efforts of the greater New Orleans community and position itself and the cable industry throughout the state of Louisiana as a leading corporate citizen. Amazingly, It’s Your Vote reached more than one million cable viewers throughout the state of Louisiana and in some areas of Texas and was the first televised debate to reach displaced citizens. It was also the first time candidates publicly voiced strategies for one of New Orleans’ biggest immediate challenges - hurricane preparedness and evacuation plans for 2006.
For more information, please contact:
Daneen Storc
Manager of Production & Local Programming
Cox Communications
2101 Airline Dr.
Metairie, LA 70001
Phone: 504-301-3511
daneen.storc@cox.com
Dew Drop Inn Katrina Anniversary Special
PG-DP-10
Programming (Single Program) - Cable System I - TIE
Cox Communications
Metairie, LA
Dew Drop Inn

In the immediate months following Hurricane Katrina, the usual sounds of local music were largely muted throughout New Orleans. As the greater New Orleans community prepared for the first anniversary of Hurricane Katrina, Cox New Orleans sought a way to significantly address its commitment to local music. It would create a special Dew Drop Inn program for the Katrina Anniversary that creatively addressed the progress of the recovering music scene. Innovative editing techniques were used to tie in pre-storm performances with post-storm interviews of the artists who gracefully and authentically expressed the importance of Louisiana music and its status since the storm.

For more information, please contact:

Daneen Storc
Manager of Production & Local Programming
Cox Communications
2101 Airline Dr.
Metairie, LA 70001
Phone: 504-301-3511
daneen.storc@cox.com
Bright Stars Senior Idol Show
PG-DR-08
Programming (Single Program) - Cable System III
Bright House Networks
St. Petersburg, FL
Bright StarsBright Stars Senior Idol is the newest product of Bright House Networks Bright Stars Senior Talent Shows. Twelve of the contestants chosen from the first, four, regional senior talent shows competed for the title of Bright Stars Senior Idol . Taped at a local performing arts facility with more than 600 people in the audience, Senior Idol was shown on Channel 340 Tampa Bay on Demand for 2 weeks. The Senior Idol show was a collaboration of four departments: Public Relations, Marketing, IT and the Bay News 9 news channel, and it drove seniors to digital cable to view and high speed to vote.
For more information, please contact:
Wanda Hayes-Riddick
Community Relations Manager
Bright House Networks
700 Carillon Pkwy., Suite 6
St. Petersburg, FL 33716
Phone: 727-329-2762
wanda.riddick@mybrighthouse.com
Student Voices - Teen Suicide
PG-DS-01
Programming (Single Program) - MSO
Comcast
Philadelphia, PA
Student VoicesColorado has one of the highest suicide incident rates in the country – in fact, the entire Rocky Mountain region leads the country in teenage suicide death rankings – and the problem isn’t going away. But teen suicide is by no means a problem only out West. It’s the second leading cause of death among young people nationwide. With the suggestions and support of many viewers and community leaders in the Denver metro market, Comcast/MetroBeat TV created and aired a special one-hour edition of its local “Student Voices” program in September-October 2006 that addressed the serious issue of teen suicide. Local public response has been overwhelmingly positive, and other markets continue to air this important program throughout the country.
For more information, please contact:
Bret Perkins
Vice President of Government Affairs
Comcast
1500 Market St.
Philadelphia, PA 19102
Phone: 215-640-7015
bret_perkins@comcast.com
4th on Deck: Salute to the Troops
PG-DT-02
Programming (Single Program) - Cable Network I
Fox Sports Net/Bay Area
San Francisco, CA
4th On DeckFSN Bay Area’s 4th on Deck: Salute to the Troops aired live Monday, July 3, 2006, in celebration of Independence Day and as a show of support and appreciation to United States troops around the world. The special telecast aired on American Forces Network, making the Oakland Athletics – Detroit Tiger game available to nearly 1 million U.S. military and civilian personnel serving overseas in 177 countries and U.S. territories, and aboard U.S. Navy ships at sea. FSN Bay Area eliminated half of its commercial inventory and set up a live satellite feed from Iraq to show video messages to and from American troops, who were also able to watch the event and speak live to their family and loved ones prior to the game.
For more information, please contact:
Jay De La Cruz
Manager, Communications
Fox Sports Net/Bay Area
77 Geary St., 5th Floor
San Francisco, CA 94108
Phone: 415-296-8900
jjdelacruz@fsnbayarea.com
Why I Wore Lipstick to My Mastectomy
PG-DU-02
Programming (Single Program) - Cable Network II
Lifetime Television
New York, NY
Why I Wore Lipstick to My MastectomyLifetime wanted its breast cancer awareness campaign to reach more women of all ages and backgrounds through a high quality, entertaining movie, rather than a non-fiction special that may be less likely to draw and keep a diverse audience. With a fresh tone and a young voice, Lifetime’s Original Movie “Why I Wore Lipstick to My Mastectomy,” based on the touching and irreverent memoir by Lifetime’s own Geralyn Lucas, served as the programming centerpiece of the Network’s 2006 “Stop Breast Cancer for Life” campaign. The film was viewed by millions of women and families across the country and in partnership with ten leading breast cancer charities, a special outreach initiative was developed to pair the entertainment with the lifesaving message of using the tools of breast cancer detection.
For more information, please contact:
Denise Young Farrell
Director, Public Affairs
Lifetime Television
309 West 49th St.
New York, NY 10019
Phone: 212-424-7488
dfarrell@lifetimetv.com
Previous Page: New Media Campaign              Next Page: Programming (Series)

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