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Previous Page: Multicultural PR              Next Page: New Media Campaign

Rebuilding a Greater New Orleans
IT-DB-04
Integrated Communications - Cable System I
Cox Communications
Metairie, LA
Rebuilding a Greater New OrleansImmediately after Hurricane Katrina, Cox created the Hurricane Communications Task Force, an interdepartmental team consisting of management and personnel from Public & Government Affairs, Marketing, Operations, Customer Care, Field and Retail. This task force strategically planned and implemented Rebuilding a Greater New Orleans, an aggressive, long-term communications campaign that would provide useful, straightforward, proactive and timely information for the benefit of the customer. Thanks to the efforts of departments working and communicating together, Cox New Orleans has garnered the respect of customers, leaders and officials as a well-respected business leader in the renaissance of New Orleans and the greater region.
For more information, please contact:
Brad Grundmeyer
Manager of Public Affairs
Cox Communications
2121 Airline Dr., 4-Central
Metairie, LA 70001
Phone: 504-304-8153
brad.grundmeyer@cox.com
The Power of You Customer Technology Showcase
IT-DC-03
Integrated Communications - Cable System II
Time Warner Cable
Austin, TX
The Power of YouTime Warner Cable―Austin, a local technology leader in one of the fastest developing fields, remains devoted to providing customers with innovative technology and programming options that set it apart from competitors. The company utilized a multi-departmental team to organize a Power of You customer event that would target and inform influential opinion leaders/customers about programming options and technological tools, helping them to see the future of technology through Time Warner Cable’s eyes. 250+ customers and business representatives attended, and 90% of guests visited demo booths featuring eight technologies, resulting in increases in business technology sales leads, the usage of existing services, and in sales of newer services.
For more information, please contact:
Roger Heaney
Director of Public Affairs
Time Warner Cable
12012 North Mopac Expressway
Austin, TX 78758
Phone: 512-485-6808
roger.heaney@twcable.com
MAXimum Wellness
IT-DD-02
Integrated Communications - Cable System III
Cox Communications
Phoenix, AZ
MAXimum WellnessThe goal of the Cox MAXimum Wellness Program was to promote employee awareness of the many wellness programs available to them, and to demonstrate Cox’s interest in our employees’ health and well-being as well as to reinforce Cox Communications Arizona’s employer of choice status to both internal and external audiences. Through collaboration with Internal Communications, Human Resources and Public Relations as well as new innovative programs and communication techniques, the launch of the MAXimum Wellness program effectively increased participation in many wellness programs, garnered positive exposure for Cox Communications Arizona in the media and created a culture of wellness throughout the company.
For more information, please contact:
Ivan Johnson
Vice President, Community Relations & Televideo
Cox Communications
1550 W. Deer Valley Rd., Bldg C MS: DV3-08
Phoenix, AZ 85027
Phone: 623-328-3250
ivan.johnson@cox.com
4th on Deck: Salute to the Troops
IT-DF-01
Integrated Communications - Cable Network I
Fox Sports Net/Bay Area
San Francisco, CA
4th on DeckFSN Bay Area’s 4th on Deck: Salute to the Troops aired live Monday, July 3, 2006, in celebration of Independence Day and as a show of support and appreciation to United States troops around the world. The special telecast aired on American Forces Network, making the Oakland Athletics-Detroit Tigers game available to nearly 1 million U.S. military and civilian personnel serving overseas in 177 countries and U.S. territories, and aboard U.S. Navy ships at sea. FSN Bay Area eliminated half of its commercial inventory and set up a live satellite feed from Iraq to show video messages to and from American troops, who were also able to watch the event and speak live to their family and loved ones prior to the game.
For more information, please contact:
Jay De La Cruz
Manager, Communications
Fox Sports Net/Bay Area
77 Geary St., 5th Floor
San Francisco, CA 94108
Phone: 415-296-8900
jjdelacruz@fsnbayarea.com
Oxygen Mentors: Bringing Along the Next Generation
IT-DG-02
Integrated Communications - Cable Network II
Oxygen Media
New York, NY
Oxygen MentorsWhen Oxygen has a big idea, it wants the whole company to be involved. Oxygen’s Mentors Walk was no exception. The goal of Oxygen Mentors is to bring along the next generation and strengthen employee morale through a company wide public affairs initiative. Pulling off an event of this magnitude requires collaboration between all departments within the network. Oxygen turned to its ever-eager employees to make this event a success.
For more information, please contact:
Summer Wilkie
Senior Associate, Public Affairs
Oxygen Media
75 Ninth Ave.
New York, NY 10011
Phone: 212-651-5272
swilkie@oxygen.com
True Def of Hi-Def
IT-DH-01
Integrated Communications - Other
Scientific Atlanta, A Cisco Company
Lawrenceville, GA
True Def of Hi-DefIn the fall of 2005, Scientific Atlanta commissioned a nationwide survey of HD television owners to identify the underlying cause of why consumers were buying HDTVs but not taking the additional steps needed to receive HD services. Armed with the research, Scientific Atlanta launched a consumer education campaign that would address the confusion surrounding HDTV and help consumers leverage their HD television investment. The campaign included a video, radio, multimedia and matte news release, an affiliate marketing kit, holiday-themed materials, online tutorial, retail demo boxes and retail kiosks. It resulted in extensive media coverage and increased consumer adoption of HD services.
For more information, please contact:
Peggy Ballard
Vice President, Strategic Communications
Scientific Atlanta, A Cisco Company
5030 Sugarloaf Pkwy.
Lawrenceville, GA 30044
Phone: 770-236-7871
peggy.ballard@sciatl.com
Previous Page: Multicultural PR              Next Page: New Media Campaign

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