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Events and Observances (Seven or Fewer Days)
Previous Page: Reputation/Brand Mgmt              Next Page: Events (More than 7 days)

Extreme Home Makeover on Demand
EO-BE-06
Events and Observances (Seven or Fewer Days) - Cable System I
Time Warner Cable - Nebraska
Lincoln, NE
Extreme Home MakeoverWhen Time Warner Cable found out that ABC’s Extreme Makeover Home Edition was coming to Lincoln, it saw an opportunity to draw viewers to its new local on demand channel. It worked out a trade agreement with the local paper to provide them video clips for its Web site in exchange for advertisements in the paper to promote Time Warner Cable’s coverage of the event. Every day of production, Time Warner Cable produced short clips for the newspaper’s Web site and longer programs for its own on demand channel. In November, Nebraska on Demand surpassed 18,000 views while it had averaged 2,000 views per month previously.
For more information, please contact:
Ann Shrewsbury
Manager of Public Affairs & Community Programming
Time Warner Cable - Nebraska
5400 South 16th St.
Lincoln, NE 68512
Phone: 402-421-0378
ann.shrewsbury@twcable.com
The Great Gumbo Cook-Off: Cox Greater Louisiana's Integration Celebration
EO-BF-03
Events and Observances (Seven or Fewer Days) - Cable System II
Cox Communications
Baton Rouge, LA
The Great Gumbo Cook-OffIn January 2006, Cox merged its Baton Rouge and Acadiana operations to become one system Cox Greater Louisiana—doubling subscribers, employees and geographical territory. The Governmental and Public Affairs staff (GPA) produced a creative event that commemorated the assimilation of two unique Cox systems, bridged the cultural gap and improved morale. The Great Gumbo Cook-off encouraged employees from both systems to work together and create positive working relationships throughout the region. On February 11, 2006, employees and their families enjoyed food, music and fellowship with members of the new Cox Greater Louisiana family. Six teams, each with representatives from both systems, competed for the title of “Best Gumbo Chef in Greater Louisiana” with key community influencers serving as guest judges.
For more information, please contact:
Arianne Bellizaire
Public Affairs Specialist
Cox Communications - Greater Louisiana
7401 Florida Blvd.
Baton Rouge, LA 70806
Phone: 225-237-5137
arianne.bellizaire@cox.com
Comcast Builds A Playground
EO-BG-01
Events and Observances (Seven or Fewer Days) - Cable System III
Comcast
Silver Spring, MD
Comcast Builds a PlaygroundComcast Cares Day is a national day of service in Comcast markets throughout the country. Comcast’s Maryland Tri-County Area joined with the citizens and elected officials of the City of Hyattsville, KaBOOM!, and the Latin American Youth Council to construct an entire playground in a single day. This was more than the average community service project. It was an event, a celebration, and a tribute to the determination of an entire community. The playground construction fostered a sense of accomplishment and camaraderie among project participants and formed alliances with non-profit partners whose visions mirror that of Comcast’s strategic national partners.
For more information, please contact:
Dianne Gilbert
Area Community Relations Manager
Comcast
11800 Tech Rd.
Silver Spring, MD 20904
Phone: 301-625-3410
dianne_gilbert@cable.comcast.com
Teen Summit on Internet Safety
EO-BH-01
Events and Observances (Seven or Fewer Days) - MSO
Cox Communications
Atlanta, GA
Teen Summit on Internet SafetyThe explosive growth of social networking sites like MySpace.com has greatly increased the dangers facing children online. To educate teens and parents on the dangers and encourage safer surfing, Cox Communications conducted a national Teen Summit on Internet Safety in Washington, D.C. Hosted by well-known children’s advocate John Walsh, the summit featured a compelling discussion among the participating teens, who also met with elected officials on Capitol Hill and educated them about Internet safety. The summit generated significant press coverage and yielded practical advice for parents and caregivers on how to best manage their kids’ Internet use.
For more information, please contact:
Mallard Holliday
Community Relations Director
Cox Communications
1400 Lake Hearn Dr.
Atlanta, GA 30319
Phone: 404-843-5981
mallard.holliday@cox.com
Freedom Week and Operation Home Base on FSN North
EO-BI-02
Events and Observances (Seven or Fewer Days) - Cable Network I
FSN North
Minneapolis, MN
Freedom Week

With more members of the Minnesota National Guard serving in Iraq than any other U.S. National Guard unit in 2006, FSN North went to extraordinary lengths to offer encouragement to local military members the week leading up to the July 4 Holiday. From June 26-30 during “Freedom Week,” FSN North had the first-ever sports network reporting team embedded in Iraq deliver live reports to FSN Live Twins pre- and postgames that originated from military bases around the region. “Freedom Week” concluded on July 1 with “Operation Home Base,” a commercial-free telecast of the Minnesota Twins-Milwaukee Brewers game. Commercials were replaced with live interactions between troops and their families, live conversations between Twins players and the troops and human-interest features.

For more information, please contact:
Brian Peterson
Director of Media Relations
FSN North
One Main St., SE, Suite 600
Minneapolis, MN 55414
Phone: 612-486-9520
bpeterson@foxsports.net
Rescuing Recess
EO-BJ-09
Events and Observances (Seven or Fewer Days) - Cable Network II
Cartoon Network
Atlanta, GA
Rescuing Recess“Rescuing Recess,” part of Cartoon Network’s GET ANIMATED cause brand, seeks to recognize unstructured break time as an essential element of the school day and to connect kids, parents, educators and community members as advocates to either bring back or enhance recess as part of the daily school curriculum. By partnering with 13 of the nation’s leading child advocacy and education organizations, “Rescuing Recess” has impacted over 5 million students nationwide. To date, the campaign’s letter writing and grant program as well as the launch of “National Recess Week” has provided nearly $1 million in cash and playground equipment to support daily recess in schools.
For more information, please contact:
Vanessa Foster
Manager of Community Relations
Cartoon Network
1050 Techwood Dr.
Atlanta, GA 30318
Phone: 404-575-6555
vanessa.foster@turner.com
Positively Art
EO-BK-01
Events and Observances (Seven or Fewer Days) - Other
Atlanta Chapter of Cable Positive
Atlanta, GA
Positively ArtThe Atlanta Chapter of Cable Positive’s Positively Art event has become the chapter’s signature fundraiser each year. For the 3rd annual event, the chapter sought to enhance the AIDS awareness component, elevate the artistic presentation, and increase the funds raised for HIV/AIDS awareness, prevention and care programs. The event met and exceeded all of those goals, nearly doubling the attendance and amount of money raised.
For more information, please contact:
Anthony Surratt
Executive Director, Public Relations
Atlanta Chapter of Cable Positive
1400 Lake Hearn Dr.
Atlanta, GA 30319
Phone: 404-843-5124
anthony.surratt@cox.com
Previous Page: Reputation/Brand Mgmt              Next Page: Events (More than 7 days)

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