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Comcast Volunteers Make Reading Toyrific
Employees; Full Campaign/Series; Cable System I
Reading, PA

In 2005, Comcast in Reading focused on encouraging employees to become more active volunteers, and several company-sponsored volunteer opportunities were developed and promoted to employees. The largest volunteer opportunity is Reading is Toyrific, a literacy outreach program designed to motivate at-risk children to read by providing them with high-quality, age-appropriate, hardcover books. In partnership with a local non-profit, Wood-to-Wonderful, Comcast provides financial support through the Comcast Foundation and employee volunteers to serve as readers. Comcast employees, who volunteer in the same classrooms each month, read a book to kindergarten and first grade students at two inner-city elementary schools. Participating students received a copy of the hardcover book and a corresponding toy provided by Wood-to-Wonderful. Comcast volunteer hours increased 14.4%

For more information, contact:

C. Elizabeth Sterner
Director, Government & Community Affairs
400 Riverfront Dr.
Reading, PA 19602
610-790-8833 (phone)

Love Fest 2005 - Employee Communications Plan
Employees; Full Campaign/Series; Cable System II
Time Warner Cable/Waco Division
Waco, TX

The Love Fest 2005 employee communications plan created a fun and team-oriented work environment that motivated employees to provide excellent customer service and meet departmental and division sales goals. Love Fest, which employed a colorful, 1960s, "Peace. Love. Cable." theme, utilized initiatives, such as employee focus groups, employee luncheons, division intranet and goal posters, to empower employees to become active participants in improving the division's sales numbers and the quality of customer service. Since the implementation of Love Fest 2005, the Waco Division is currently projected to exceed its budget for the first time in four years.

For more information, contact:

Stacy Schmitt
Director of Public Affairs
Time Warner Cable/Waco Division
215 Factory Dr.
Waco, TX 76712
254-761-3702 (phone)

Tri State Employee Communication
Employees; Full Campaign/Series; Cable System III
Comcast Tri-State System
Pittsburgh, PA

Comcast's TriState System needed a communications plan to reach 400 employees in six service centers in three states. It created an integrated plan using email, a newsletter, an employee-only TV channel delivered to employees' homes, and quarterly on-site BBQ/ask-the-boss events to turn the tide against the Communications Workers of America (CWA) wave that was pushing over TriState. The system is now CWA free, and morale has improved.

For more information, contact:

Mike Smith
Director, Government & Public Affairs
Comcast Tri-State System
15 Summit Park Dr.
Pittsburgh, PA 15275
412-747-6109 (phone)

A Friend in the Digital Age
Employees; Full Campaign/Series; MSO
Cox Communications, Inc.
Atlanta, GA

Following a re-assessment of Cox's brand position in 2004, the company re-launched its brand with a new marketing campaign to introduce a new friend: Digital Max. This digital character is a witty, wise, personable spokesperson for all of the benefits of Cox's services and product features. To ensure Cox lived up to its brand, employees needed specific education and communication on what it means to be a "friend" in the digital age and what behaviors deliver on that promise. The employee communications team conducted a comprehensive program to help employees understand how they can "be a friend" to customers and, in the process, how their work helps Cox achieve its overriding business objectives.

For more information, contact:

Steven Barringer
Manager of Employee Communications
Cox Communications, Inc.
1400 Lake Hearn Dr.
Atlanta, GA 30319
404-843-5887 (phone)

"Field of Dreams" for American Cancer Society
Employees; Full Campaign/Series; Hardware/Software or New Technology Provider
Scientific-Atlanta, Inc.
Lawrenceville, GA

For more than a decade, Scientific-Atlanta, Inc. and its employees have supported the American Cancer Society's annual fund raising campaign. The company's efforts in 2005 generated more than $98,000 in employee donations, and employee participation increased 30 percent. Various departments held creative fund raising events such as auctions, a homerun Derby, S-A Idol contest, Rumblin' for relay motorcycle ride, and memorial walk. Scientific-Atlanta was the Presenting Sponsor for the Gwinnett County Relay for Life event, and its Foundation added $25,000 to the employee's contributions. As a result of its ongoing efforts, Scientific-Atlanta was awarded three prestigious awards by the national ACS organization in 2005.

For more information, contact:

William McCargo
Vice President, Community Relations
Scientific-Atlanta, Inc.
5030 Sugarloaf Pkwy.
Lawrenceville, GA 30044
770-236-4607 (phone)

Comcast "Idol" On Demand Contest - Employee Education
Employees; Full Campaign/Single Activity; Cable System IV
Comcast, Southern California
El Segundo, CA

Employee participation in promoting ON DEMAND in Southern California was instrumental to exceeding local financial and subscriber goals. Thanks to southern California Comcasters, ON DEMAND usage grew, retention numbers expanded and voluntary churn controlled. The "Idol" contest demonstrated the potential power of employees acting as the best advocates for our products and services. Best of all, it was done while employees were having fun.

For more information, contact:

Patti Rockenwagner
Vice President, Communications
Comcast, Southern California
550 N. Continental Blvd., Suite 250
El Segundo, CA 90245
310-563-5884 (phone)

Mentors Walk: Creating the New Girls Network
Employees; Full Campaign/Single Activity; Cable Network III
Oxygen Media
New York, NY

Oxygen, the only cable television network owned and operated by women, held the first annual Mentors Walk: Creating the New Girls Network, and wanted the whole company to be a part of this historical event. Oxygen employees experienced a once in a lifetime opportunity to receive guidance from icons and trailblazers in their field. In staffing the event, employees were able to walk and talk with high-profile women business leaders from a variety of professions and experience the benefits of mentoring first hand.

For more information, contact:

Summer Wilkie
Senior Associate, Community Affairs
Oxygen Media
75 Ninth Ave.
New York, NY 10011
212-651-5272 (phone)

LINX Employee Television
Employees; Programming/Series; Cable System IV
Cox Communications
Phoenix, AZ

The LINX employee channel was created in 2005 to further enhance Cox's employee communication efforts utilizing its own medium – cable television. The objective of the channel was to create a medium that all employees could access and provide them with important company information and education about Cox's different operations and learn more about the people of Cox Arizona. Through the year, interest and excitement from employees over the channel grew and today it is an integral part of Cox's communications efforts.

For more information, contact:

Joe Ricciardi
Communications Director
Cox Communications
1550 W. Deer Valley Rd., Bldg C MS: DV3-08
Phoenix, AZ 85027
623-328-3253 (phone)

TWC Connects
Employees; Programming/Series; Cable System III
Time Warner Cable
Stamford, CT

TWC Connects , the new Time Warner Cable company intranet, provides employees with an enhanced, online resource for company news, best practices, team successes and individual achievements, while reinforcing the company's business objectives. The new site offers easy access to tools and information, employee benefits and more at the touch of a button. Since its launch in August 2005, TWC Connects is now considered a valuable online communications vehicle for the company and has received positive feedback from employees and management.

For more information, contact:

Susan Warner
Manager, Public Affairs
Time Warner Cable
290 Harbor Dr.
Stamford, CT 06902
203-351-2017 (phone)

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