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Previous Page: Competitive Response              Next Page: Reputation/Brand Mgmt

Digital Days: Discover the World of Digital
Bottom Line/Sales Impact - Cable System II
Cox Communications
Baton Rouge, LA
Digital DaysIn January 2006, Cox merged its Baton Rouge and Acadiana operations to become one system Cox Greater Louisiana—doubling subscribers, employees and geographical territory. As part of the merger, changes were made for operational efficiencies and product consistency system-wide, including price increases and channel realignment. In an effort to proactively provide customer information and reduce the trouble calls and truck rolls usually associated with such changes, The Governmental and Public Affairs staff (GPA) designed and managed an extensive customer contact event called Digital Days which featured seven satellite operations in six cities across the Acadiana Region. The event served more than 3,000 customers and logged a 181% increase over “business as usual” as compared to a two-day average.
For more information, please contact:
Arianne Bellizaire
Public Affairs Specialist
Cox Communications - Greater Louisiana
7401 Florida Blvd.
Baton Rouge, LA 70806
Phone: 225-237-5137
"Leveraging Summer Festivals" (Public Affairs Adds Sales to the Fun)
Bottom Line/Sales Impact - Cable System III
Time Warner Cable
Columbus, OH
Leveraging Summer FestivalsIn today’s competitive environment, Public Affairs is no longer just about image. Instead, Public Affairs also supports the company’s subscriber net gain goals. In the second year of the Triple Play bundle and the Cable industry’s initiative, Control your TV, Time Warner Cable/Mid-Ohio Division developed an all-inclusive and interactive booth to use specifically at community events supported by the company. Many times, competitors also have booths at the same events. As a result, cable sales increased 90% at a series of hot summer events and Time Warner Cable paper fans with the “Control your TV” message helped keep customers cool.
For more information, please contact:
Elizabeth Boyuk
Manager of Community Partnerships
Time Warner Cable
1600 Watermark Dr., 3rd Floor
Columbus, OH 43215
Phone: 614-481-5211
Cardinals Home Opener DVD for U.S. Troops Overseas
Bottom Line/Sales Impact - Cable Network I
Fox Sports Net Midwest
St. Louis, MO
Cardinals Home Opener DVDIn April 2006, the St. Louis Cardinals opened new Busch Stadium, a momentous event for a beloved franchise. FSN Midwest realized that there were thousands of devoted Cardinals fans that would not be able to share in the moment due to overseas service in U.S. Armed Forces. The network was compelled to find a way to share this special day with these men and women. Through collaboration with Boeing, FSN Midwest created an exclusive DVD of opening day ceremonies at new Busch Stadium and distributed it directly to these Cardinals fans overseas and their families. The partnership generated new sales revenue and reminded viewers of the sacrifices local men and women make as part of military service.
For more information, please contact:
Geoffrey Goldman
Media Relations Manager
Fox Sports Net Midwest
700 St. Louis Union Station, Suite 300
St. Louis, MO 63103
Phone: 314-206-7020
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