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November 2010 Issue
The Personal Technology Value System
Communications professionals working in today's budget-constrained environment are now regularly called upon by organizations and clients to deliver a larger contribution with fewer resources. Technology and online social networking tools provide a wide variety of opportunities to approach these roles in non-traditional ways that can expand the positive impact we have on our organizations and clients. This paper outlines why it's important to develop a personal technology value system, how to effectively assess high tech products before you add them to your communications "tool kit,"" and provides practical advice on using high tech tools to realistically reach your goals.

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