August 2009 Issue
Developing Your Message and its Supporting Points: Your Message Map
This edition of ACCBrief focuses on message development and the ultimate goal of having your message resonate with its target audience. It provides examples and specific details on developing a message and its supporting points, and introducing a simple yet highly effective method to deliver messages with the help of a message map.
March 2009 Issue
How to Talk Money (And What Not to Say) for Non-Financial Communicators
The March issue provides a detailed overview of key financial terms and concepts cable communicators should understand when they speak directly or indirectly and corporate or industry financial issues. It includes specific information on how to read financial reports and actual cable industry examples.