August 2008 Issue
PR and Meaningful Business Outcomes: Demonstrating and Generating a Positive Return on Your PR Investment
This brief provides an outline on how to measure the return-on-investment (ROI) of PR activities. It also demonstrates, from a marketing standpoint, how efficiently funds dedicated to PR communications can be compared to other forms of paid media. The issue additionally includes a checklist of project ideas to improve your next PR campaign.
March 2008 Issue
The "DTV Transition" Guide
This issue provides an introduction and overview to the broadcast digital transition and its relevance to the cable industry. It is written as a internal communications vehicle, although excerpts of it may be "repurposed" for external communications. It was developed to help cable professionals explain the upcoming transition.