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FORUM Agenda 2007
CTPAA FORUM 2007 -Cable to the Extreme: Communicating the Possibilities, March 11-14, 2007, Washington DC

Final Agenda (as of 03/09/07)

Sunday - March 11, 2007
(Registration and all activities will be held at The Ritz-Carlton, Washington, DC)


12:00 p.m. - 6:00 p.m.
Ritz-Carlton Ballroom Foyer

   Registration Open
        1:30 p.m. - 2:00 p.m.
Plaza I
    CTPAA Executive Committee Meeting
        2:00 p.m. - 4:30 p.m.
Plaza I
   CTPAA Board of Directors Meeting
        4:30 p.m. - 5:30 p.m.
Plaza II

Ready, Set Communicate! Networking for Job Growth
Share tips, advice and lessons learned with your colleagues-including many of the senior communications pros in our industry-in this fun "speed networking" event.

        5:30 p.m. - 7:00 p.m.
Ritz-Carlton Salon Ballroom III
   Opening Reception & Silent Auction
Open Dinner

Monday - March 12, 2007

        7:30 a.m. - 5:30 p.m.
Ritz-Carlton Ballroom Foyer
   Registration Open
        8:00 a.m. - 9:00 a.m.
Ritz-Carlton Ballroom Foyer
   Continental Breakfast
Sponsored by: AmericanLife TV Network
        8:25 a.m. - 8:45 a.m.
Washington Room
   Annual Membership Meeting
        9:00 a.m. - 10:30 a.m.
Ritz-Carlton Ballroom Salons I and II

Opening General Session: CEO ROUNDTABLE
Senior cable industry executives provide their views on marketplace dynamics and how they see their companies as leading edge providers of video, Internet, phone and related products. In this same environment, cable networks are aggressively expanding their reach and connections to customers via multiple delivery platforms, mobility and time shifting strategies. Given the evolving marketplace, how does the cable industry leverage communications and public affairs to stay ahead of the competition and deliver new products for their customers?


Mark Robichaux, Executive Editor, Broadcasting & Cable Magazine

Mark A. Coblitz,
Senior Vice President, Strategic Planning, Comcast Corporation
Laureen Ong, President, National Geographic Channel
Josh Sapan, President and CEO, Rainbow Media Holdings, Inc.
Michael Willner, CEO, Insight Communications

        10:30 a.m. - 11:00 a.m.
Ritz-Carlton Ballroom Foyer
   Refreshment & Networking Break
        11:00 a.m. - 12:15 p.m.
        Ritz-Carlton Ballroom Salon III A    

Creating a Crew for Better Credit
Learn how to create campaigns that support cross-functional business goals and objectives with internal and external partners.

Helen Dimsdale, Director, Public Affairs, National Cable & Telecommunications Association
Elizabeth Boyuk, Manager of Community Partnerships, Time Warner Cable
Juliet N. Gilliam, Senior Director of Cause Marketing & Corporate Giving ESPN Inc.
David Pokorny, Marketing Director, FSN Midwest and FSN Indiana
Kim Smith, Regional Director of Community Affairs, Comcast
Robert Smith, Director of Public Affairs, Bright House Networks

        Ritz-Carlton Ballroom Salon III B    

Election Connections: From the Classroom to the White House
News and events associated with the 2008 Presidential election promises to capture the eyeballs of many a cable customer. Coupled with growing concerns about the teaching and learning of politics and the fundamentals of American democracy in schools (to say nothing of perennial concerns about low voter turnout), the upcoming presidential election offers a unique opportunity for cable public affairs professionals to reach out to state and local politicians and their communities' schools to highlight cable's longstanding commitment to education. Learn how Cable in the Classroom, together with programming partners and cable operators, plan to use the excitement of a Presidential race and a bevy of exciting turnkey tools and resources to inspire educators and young people to connect with state and local public officials and learn more about how our political system operates.

Dr. Helen Soulé, Executive Director, Cable in the Classroom

Pamela Gentry, Senior Political Producer, BET News Washington Bureau
Deane Leavenworth, Vice President of Corporate & Media Relations, Time Warner Cable
Dr. Libby O’Connell, Senior Vice President, Corporate Outreach, A&E Television Networks
Joanne Wheeler, Vice President, Education Relations, C-SPAN Networks

        12:30 p.m. - 2:00 p.m.
Ritz-Carlton Ballroom Salons I & II
    Luncheon -- New Media 2.0.
Called a "marketing guru" by the Wall Street Journal, David Weinberger is co-author of the bestseller The Cluetrain Manifesto and author of the critically acclaimed book Small Pieces Loosely Joined, a highly original and accessible reflection on the human impact of the Internet. One of the connected economy's most though-provoking mavericks, Weinberger is a former philosophy professor, gag writer for Woody Allen, NPR commentator, technology columnist, weblogging pioneer and dot com entrepreneur.

David Weinberger, Research Fellow, The Berkman Center for Internet & Society at Harvard Law School

Sponsored by: Fox Cable Networks
        2:15 p.m. - 3:30 p.m.    CONCURRENT SESSIONS (2):
        Ritz-Carlton Ballroom Salon III A     Internally selling public affairs programs, managing expectations and measuring ROI
Community relations and public affairs activities are typically low on senior management's agenda, but important to the bottom line. Take an inside look at how to raise the profile of public affairs activities in your organization, get senior management buy-in, execute a successful campaign while managing expectations and demonstrating ROI.

Anita Lamont, Senior Director, Corporate Communications Charter Communications, Inc.

Trent Anderson, Vice President, Education, Cablevision Systems Corporation
Kenetta Bailey
, Senior Vice President, Marketing, WE tv
Lee Blevins, Director Community Relations, Cartoon Network
Celeste Flynn, Director, Public Affairs, Time Warner Cable-Wisconsin Division
Deane Leavenworth, Vice President of Corporate & Media Relations, Time Warner Cable

        Ritz-Carlton Ballroom Salon III B    

Utilizing the Web, blogs, podcasts and other non-traditional media to move communications strategy to the next level.
What are the strategies behind the use of new media to influence the behavior of customers, the media and public officials? How can you use new media opportunities to promote public affairs activities?

Paul Rodriguez, Director, Communications & Public Affairs, National Cable & Telecommunications Association
David Grabert, Director, Media Relations, Cox Communications, Inc.
Christine McCafferty, Director, Communications, Comcast
Robert Moran, Director of Research, Strategy One
Additional Speakers may be added to this panel

        3:30 p.m. - 3:50 p.m.

   Refreshment & Networking Break
        3:50 p.m. - 5:05 p.m.    CONCURRENT SESSIONS (2):
        Ritz-Carlton Ballroom Salon III A    

Getting Publicity for Public Affairs Campaigns and Initiatives: Strategies for Cultivating Media Contacts and Coverage
Programming and cable system executives will outline how you can maximize publicity for products, programs and other activities. The panel will also provide examples, tips and tools to foster and improve relationships with both trade and consumer media.

Seth Arenstein, Editorial Director, CableWorld
Maureen Huff, Director of Corporate Communications, Time Warner Cable
Toby Graff, Vice President Public Affairs, Lifetime Television
Stephen Macias, Senior Vice President, Corporate & Marketing Communications, here! Networks
Cindy McConkey, Senior Vice President, Communications, Scripps Networks

        Ritz-Carlton Ballroom Salon III B     Crisis Communications – Your Communications Strategy
How does an organization develop and execute a communications strategy during a time of crisis.
Sandy Colony, Senior Vice President Communications, Insight Communications

Pete Abel, Vice President Corporate Communications, Community & Government Relations, Suddenlink
Matt Frankel, Vice President Corporate Communications, Rainbow Media Holdings
Annie Howell, Senior Vice President Network Communications, Discovery Networks, U.S.
Patti Röckenwagner, Vice President, Regional Communications, Time Warner Cable
        6:00 p.m. - 7:00 p.m.
Plaza Ballroom

4th Annual Public Affairs Achievement Awards
(Award presentation and reception)

The Public Affairs Achievement Awards recognize individual CTPAA members for their outstanding contributions within cable public affairs.

2007 Recipients:
Dena Kaplan, Senior Vice President, Marketing, GSN. The Network for Game
Suzee Smith-Everhard, Director, Community Relations and TeleVideo, Cox Communications, Arizona
Lee Tenebruso, Vice President, Corporate Affairs & Education, Court TV
John Wolfe, Vice President, Public and Government Affairs, Cox Communications New England

Sponsored by: VH1 Save the Music Foundation

Open Dinner

Tuesday - March 13, 2007

        7:30 a.m. - 5:30 p.m.
Ritz-Carlton Ballroom Foyer
   Registration Open

8:00 a.m. - 8:45 a.m.
Plaza Ballroom II
(By invitation only)

    NCTA Key Contact Breakfast & Briefing
NCTA will hold a briefing on key cable industry positions with particular attention to pending legislation. All individuals who are making visits to Capitol Hill should attend.

9:00 a.m. - 10:30 a.m.
Ritz-Carlton Ballroom Salons I & II

    General Session: Keynote Policy Presentations

Kyle McSlarrow, President & CEO, NCTA
Congressman Baron Hill, (D-IN)

Interviewed by:
Zain Verjee, CNN State Department Correspondent

Sponsored by: Oxygen Media

        10:30 a.m. - 11:00 a.m.
Ritz-Carlton Ballroom Foyer
   Refreshment & Networking Break

11:00 a.m. - 5:00 p.m.
Plaza Ballroom I

    Public Relations Skills and Techniques: Tools of the Trade
The seminar is tailored to the specific needs of entry to manager level public relations professionals and their supervisors. The $275 registration fee ($200 for those already registered) for the seminar includes admission to FORUM's Tuesday morning general and luncheon sessions.

The program, Public Relations Skills and Techniques: Tools of the Trade, is produced by SCOOP Seminars for the Savvy Publicist. It offers public relations techniques, shortcuts and other valuable information for publicists and public relations practitioners.

Sandi Padnos, SCOOP Seminars

        11:00 a.m. - 12:15 p.m.     CONCURRENT SESSIONS (2):
        Ritz-Carlton Ballroom Salon III A     Federal & FCC issues, what’s on the horizon?
Panel of NCTA senior staff, FCC staff and others to review current issues and the outlook for the future.
Frank Lloyd, Partner, Mintz Levin Cohn Ferris Glovsky & Popeo, PC
Rudy Brioche, Legal Advisor for Media Issues to Commissioner Johnathan Adelstein, Federal Communications Commission
Diane Burstein
, Vice President and Deputy General Counsel, National Cable & Telecommunications Association
Cristina Pauzé, Legal Advisor, Media Issues, Office of Commissioner Robert M. McDowell, Federal Communications Commission
        Ritz-Carlton Ballroom Salon III B     What’s New in Programmer Community Affairs Programs?
Step into our room to learn about the newest public affairs programs offered by networks. This is your opportunity to mix and mingle among seven programmers who will go into detail about their newest community affairs offerings. Sit, listen, ask questions, offer suggestions, sign up and walk out with a head full of bright ideas and arms loaded with information.
Mike Smith, Manager, Franchising & Government Affairs, Comcast Three Rivers Region
Participating Networks:
TLC's Give and Learn campaign; Don Halcombe, Director, Communications for the Programming

A&E’s Intervention: Town Hall Meetings. Working with local cable providers, Partnership for a Drug-Free America, local government officials, and local drug councils, these A&E public forums bring together diverse communities affected by the growing problem of addiction; Mead Rust, Specialist, Community Marketing.

March is Nutrition Month and to celebrate, PBS KIDS Sprout presents Sprout Diner's March Menu. Sprout is leveraging our three core platforms: On TV, On Demand and Online, by premiering new content that guides preschool families to adopt healthy eating habits. From Bob the Builder's Build Me Up Berry Shake to Shish-ka-Boobah's the family from Sprout Diner will be cooking up healthy meals all month long with complementary outreach materials and an on air promotion.

C-SPAN Campaign 2008 Bus: Road to the White House; Steve Roth, Marketing Manager

VH1 Classic's Rock Autism; Irma Arizmendi Director, VH1 Public
Affairs & Jayan Kalathil, Manager, VH1 Public Affairs

Who Cares About Girls;, Andrea Bernstein, Senior Vice President,
Public Affairs

Food Network
The network this year a launching a national public affairs partnership with Share Our Strength in its fight to end childhood hunger in the U.S.; Carrie Welch, Director of Public Relations.

WE tv
WE Empowers Women, is dedicated to providing opportunities for women to achieve their goals, while focusing on health, education and mentorship. Learn about WE tv's 2007 partner, our planned events and our redefined initiative focus; Heather Umen, Director Events & Brand Experience

        12:30 p.m. - 2:00 p.m.
Ritz-Carlton Ballroom Salons I & II
    Luncheon: Guerrilla Publicity & Powerful PR
Jill Lublin, CEO, Promise Promotion.

Lublin is the author of two national best selling books, Guerrilla Publicity and Networking Magic. She teaches powerful and practical publicity techniques that anyone can use to get the word out about their products, services, causes and events. She provides advice and examples of how to create more visibility and increase credibility for your products or organization to increase market share. Jill will share many of her successful techniques that following implementation provided positive bottom line results.

Sponsored by: VH1 Classic
        2:15 p.m. - 3:30 p.m.     CONCURRENT SESSIONS (2):
        Ritz-Carlton Ballroom Salon III A     Emerging Marketing: Best Practices in a New Media World
In an increasing cluttered, TIVO, VOD and web saturated world, how do you use new media to effectively boost your image? Agency experts will bring their case studies that demonstrate winning ways to use multi-platform marketing for your strategic communications--traditional, non-traditional, integrated, viral and yes, unconventional.

Nancy Larkin, Vice President, Marketing & Development, FSN New England

Teri A. Schindler, Senior Vice President, Patrick Davis Partners
Joel Curran, Managing Director, CKPR
        Ritz-Carlton Ballroom Salon III B    

Creating and delivering messages on current public policy industry-wide issues
Tactical session on creating a communications strategy and how to deliver it – using a case study format.
David Pierce, Vice President, Public Affairs, National Cable & Telecommunications Association
Robert F. Smith, Vice President of Government Affairs, Eastern Division, Comcast
Lynn McReynolds, Principal, McReynolds Elek Communications
Margaret Lejuste, Vice President Corporate Communications, Charter Communications

        3:30 p.m. - 5:30 p.m.
    Open Time
        5:30 p.m. - 6:30 p.m.
Ritz-Carlton Ballroom Foyer
    President's Reception

Sponsored by: Time Warner Cable
        6:35 p.m. - 9:45 p.m.
Ritz-Carlton Ballroom
    2007 Beacon Awards Dinner & Ceremony

Master of Ceremony:
Ben Bailey,
Discovery Channel’s Host and Driver of Cash Cab

Sponsored by: Discovery Networks

        10:00 p.m. - 12:00 a.m.
Plaza Ballroom
    Beacon Dessert Reception

Wednesday, March 14, 2007

        9:00 a.m. - 3:00 p.m.
Ritz-Carlton Ballroom Salon II
    Cable in the Classroom Key Contacts Meeting
By attending, you will:
  • Learn about what's new at Cable in the Classroom and what you can expect from us for the coming year;
  • Hear about exciting new media literacy and Internet safety-related resources and opportunities on the way;
  • Have a chance to hear about- and share- best practices for education outreach in your communities, including insights into trends in
    classroom use of video technology; and
  • Speak with your operator and programmer colleagues in separate breakout sessions tailored to your unique needs and interests.

FORUM 2007 Sponsors:
  • A&E Television Networks - Beacon Awards Program
  • AmericanLife TV Network - Monday Continental Breakfast
  • Bright House Networks - Conference Tote Bags
  • Cable FAXDaily - Marketing & Advertising Support
  • Charter Communications - Silent Auction Brochure
  • Discovery Networks – Beacon Awards Master of Ceremony
  • ESPN, Inc. – Note Pads and Pens
  • Fox Cable Networks - Forum Program & Monday Luncheon
  • Oxygen Media - Tuesday General Session Keynote Speaker
  • MultichannelNews - Marketing & Advertising Support
  • NBC Universal Cable Networks - Beacon Dinner Table Wine
  • Rainbow Media Holdings - Beacon Gala Table Item
  • Scripps Networks - Badge Necklaces
  • The Weather Channel - Beacon Awards Table Decorations
  • Time Warner Cable - President's Reception
  • Turner Broadcasting System, Inc. - Hotel Room Keys
  • VH1 Classic - Tuesday Luncheon
  • VH1 Save the Music - Public Affairs Achievement Awards Reception
Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 703.372.2215
Fax: 703.782.0153