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FORUM Agenda 2005
CTPAA FORUM 2005 - Expanding Cable's Connections - May 1-4 - Ritz-Carlton - Washington, DC
Sunday - May 1, 2005
(Registration and all activities will be held at the Ritz-Carlton, Washington, DC)

        12:00 p.m. - 6:00 p.m.
Ritz-Carlton Ballroom Foyer
   Registration Open
        1:00 p.m. - 5:00 p.m.
Plaza Ballroom Plaza II
   Master Course:
"Talking Cable Tech: A Crash Course in Broadband Technology"
produced for CTPAA by the Society of Cable Telecommunications Engineers (SCTE)
General Course Overview
Detailed Course Description
(Additional $125 fee required, $175 non-CTPAA members)
Sponsored by: Scientific-Atlanta
        1:30 p.m. - 2:00 p.m.
Plaza Ballroom Plaza I
   CTPAA Executive Committee Meeting
        2:00 p.m. - 4:00 p.m.
Plaza Ballroom Plaza I
   CTPAA Board of Directors Meeting
        4:30 p.m. - 5:00 p.m.
The Washington
   New Member Mentoring Session
        5:00 p.m. - 6:30 p.m.
Ritz-Carlton Ballroom Salon III
   Opening Reception & Silent Auction
Open Dinner

Monday - May 2, 2005

        7:30 a.m. - 5:30 p.m.
Ritz-Carlton Ballroom Foyer
   Registration Open
        8:25 a.m. - 8:45 a.m.
Plaza Ballroom Plaza I
   Annual Membership Meeting
        9:00 a.m. - 10:40 a.m.
Ritz-Carlton Ballroom Salon I & II
   Opening General Session: CEO ROUNDTABLE: Expanding Cable's Connections. Hear from industry CEOs who will address the expanding opportunities and keen competitive marketplace that exists in today's telecommunications environment and the critical role of public affairs.

Susan Swain,
Co-COO & Executive Vice President, C-SPAN Networks

George Bodenheimer, President, ESPN, Inc. & ABC Sports
Patrick Esser, Executive Vice President and Chief Operating Officer, Cox Communications Inc.
Debra Lee, President & COO, Black Entertainment Television
Henry Schleiff, Chairman and CEO, Court Television Network LLC
Michael Willner, President & CEO, Insight Communications
        10:40 a.m. - 11:00 a.m.
Ritz-Carlton Ballroom Foyer
   Refreshment & Networking Break
        11:00 a.m. - 12:15 p.m.   CONCURRENT SESSIONS (4):
        (Communications / Technology)
Plaza Ballroom Plaza I
    Communicating Cable's New Technology Products to Customers & VOD: The Local Content Connection
The session will help you better communicate the value of your technology engine allowing your system to offer exciting new products. After all, we all know customers buy benefits and services they feel they need, not technology. But translating VOD into a daily habit, making sense of HDTV and its sisters being sold in stores, and communicating a reason to subscribe and keep with it is another challenge entirely. Join this panel of experts as they offer advice and wining case studies about how to not only talk the technology talk but get your customers to walk the tech walk, all in laymen's terms.

Stuart Lipson,
Vice President of Content Solutions, SeaChange International

Mike Smith,
Director, Government & Public Affairs, Comcast Tri-State System
Dom Stasi, Chief Technology Officer, TVN
Brian Wirth, Vice President, Government & Public Affairs, Time Warner Cable
        (Community Relations)
Ritz-Carlton Ballroom Salon III B
    Successful Partnerships with Local or National Non-Profits
The role that local and national non-profits play in tackling societal ills is well documented and well known. However, partnerships between these organizations and our industry can be a highly successful strategy for both sides. Come learn how a MSO and a Programmer each linked with a respected non-profit organization. Representatives from both sides of the partnership explain the process they used to research, develop and implement their winning strategies.

Todd Schoen,
Senior Vice President, Affiliate Marketing & Ad Sales, Fox Cable Networks

Kurt Aschermann,
Senior Vice President and Chief Marketing & Development Officer, Boys & Girls Clubs of America
Chelsye J. Burrows, Executive Director, Corporate Communications, Starz Entertainment Group
Britta Erickson, Director Media & Industry Relations, Denver Film Society
Mallard Holliday, Community Relations Director, Cox Communications, Inc.
        (Government Relations)
Plaza Ballroom Plaza II
    All Politics are Local, Making Lemonade from Lemons
However you arrive at a "strained relationship" in a local community... you inherited it, you are new to it or you helped create it... there is no time like the present to work on turning it around! Attend this session and hear some of the biggest turn around stories in the business, but more importantly, learn about the specific tactics used and their "bottom-line" impact!

Sandy Colony,
Senior Vice President, Communications, Insight Communications

Eric Brown,
Senior Vice President of Operations, Western Division, Charter Communications
Gary McCollum, Vice President & Region Manager, Cox Communications-Northern Virginia
Nancy Murphy, Vice President Law & Public Policy, Adelphia - Central Region
Rich Schollmann, Vice President, State Government Affairs, Comcast Corporation
        (Public Affairs)
Ritz-Carlton Ballroom Salon III A
    Bloggers: Their Communication Implications and Challenges...
Named the #1 tech trend by FORTUNE, blogs played prominently in the 2004 elections and are dramatically altering the political landscape. For businesses, they can be an effective means of communicating with customers and other important audiences, but they also raise the specter of serious crises and challenges. Hear from experts in the political and PR applications of blogs, who address the risks and rewards of blogging for Public Affairs pros and our companies.

Christina Anderson, Director of Web Strategy, National Cable & Telecommunications Association

Chris Nolan, Principal,
Larry Purpuro, Rightclick Strategies
Jonah Seiger, Partner, Connections Media LLC
        12:30 p.m. - 2:00 p.m.
Ritz-Carlton Ballroom Salon I & II
    Luncheon: Reputation and Crisis Management Tools and Techniques
Communication tools and techniques for managing and enhancing your company's reputation and what to do to ward off a PR crisis. Research findings will also be presented on what consumers and employees want from companies in terms of social issue commitment.

Mike Lawrence, Executive Vice President of Media Services and Crisis Communication, Cone, Inc.
Sponsored by: National Geographic Channel
        2:15 p.m. - 3:30 p.m.   CONCURRENT SESSIONS (4):
        (Public Affairs)
Ritz-Carlton Ballroom Salon III A
    Is Your General Manager Ready to Meet the Press...
This informative panel will help public affairs professionals plan for and execute successful strategies and tactics when their system managers have to meet the press. It will include a case study discussion involving a high-profile cable programming dispute and how public affairs professionals properly prepared and trained key management personnel to meet the press. Key messaging, communications tools and vehicles as well as training and preparation will be covered. You'll walk away with the tools and expertise to prepare your key managers for the next time they face the media and their microphones.

Peggy Keegan,
Principal, Strategic Consulting

Jon Austin,
Senior Vice President, Fleishman-Hillard Minneapolis/St. Paul
Christine Levesque, Executive Vice President Communication, Marketing, & Government Affairs, Gemstar-TV Guide
Mike Munley, Division President, Time Warner Cable
Mark Oyaas, Managing Partner, Neerland & Oyaas, Inc.
        (Communications / Technology)
Plaza Ballroom Plaza I
    Public Relations Ethics - Lessons Learned from Fleischmann Hillard and Ketchum Recent Crisis
The thin line between professional standards and acts that stretch credibility and integrity have been and are still being are fully examined in business life. But over the past year fact and fiction, right and wrong has come home to roost in the PR world. From global PR agencies like Ketchum's scandal in hiring a PR/ journalist to tout the "no child left behind" to Fleischmann Hilliard's billing the Los Angeles Department of Water and Power for unsubstantiated hours of work, and for work done on behalf of the mayor, not the agency, to the recent downfall of a former FX PR exec -- it's clear that professionals in our business need to re-examine the standards we apply and promote about our work. Join us as we focus on ethical dilemmas and what can be done to avoid them.

Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association

Steve Livingston, Ph.D., Interim Director of the School of Media and Public Affairs, The George Washington University
Erica Stull, Director, External Communications, Adelphia Communications
Scott Widmeyer, CEO & Founder, Widmeyer Communications
        (Community Relations)
Ritz-Carlton Ballroom Salon III B
    Doing Well by Doing Good Isn't A Sin: Creating a Strategic Charitable Giving Strategy
This session will feature panelists discussing community and charitable giving strategies. Rather than providing mere descriptions of programs, panelists will concentrate on the strategic motivations behind their programs, specifically focusing on building programs that satisfy business objectives and that help to move their companies forward. The discussion will focus on: developing a charitable giving strategy and the discipline to stick with the plan in the face of numerous non strategic requests; using community outreach programs to impact key audiences from government officials to business leaders; and measuring results to determine if goals were achieved.

William McCargo,
Vice President, Community Relations & Scientific-Atlanta Foundation, Scientific-Atlanta Inc.

Sue Breckenridge, Vice President, Public Affairs, Time Warner Cable
Paul Cothran, Vice President and Executive Director, VH1 Save the Music Foundation
Toby Graff, Vice President of Public Affairs, Lifetime Television
John Wolfe, Vice President, Public & Government Affairs, Cox Communications New England
        (Public Affairs)
Plaza Ballroom Plaza II
    Collaboration Pays Dividends: Building Internal Relationships
Learn from the pros as we delve into some successful internal relationships that resulted in an increased ROI, greater exposure and a wise use of promotional dollars. Featuring winners from CTAM's Collaborative Marketing Case Study Competition, this panel will help you understand the process, gain new tactics and learn from the blunders and success of others.

Ellen East,
Vice President, Communications & Public Affairs, Cox Communications, Inc.

Bev Greenberg,
Vice President, Public Affairs, Time Warner Cable
Ellen Schned, Senior Vice President, Affiliate Ad Sales and Marketing, Court TV
Dennis Wald, Vice President, Affiliate Marketing, GSN
        3:30 p.m. - 3:50 p.m.
Ritz-Carlton Ballroom Foyer
   Refreshment & Networking Break
        3:50 p.m. - 5:05 p.m.   CONCURRENT SESSIONS (3):
        (Government Relations)
Ritz-Carlton Ballroom Salon III A
    Grassroots Campaigns: Getting Results
Motivating groups of people for a specific cause or purpose takes time, planning and detailed objectives. However the payoff can be truly remarkable. This panel of cable executives will discuss specific grassroots initiatives they have worked on with employees, local citizens and national audiences to ensure their message was heard and understood by politicians in City Hall, the State House and on Capitol Hill.

Brian Kelly, Senior Director, Government Affairs, Comcast Corporation

Erica Conaty, Vice President, Marketing, NBC Universal Cable
Maureen Huff, Manager of Public Affairs & Community Development, Bresnan Communications
Ivan Johnson, Vice President, Community Relations/Televideo, Cox Communications, Inc.
Libby O'Connell, Senior Vice President, Corporate Outreach, A&E Television Networks.
        (Public Affairs)
Plaza Ballroom Plaza I
    How Well Run Companies Maximize Public Affairs: The Insiders Guide
Many companies have a tradition of creating innovative approaches to give back to their communities. After all, it's good business. In this session, company representatives discuss the benefits of their public affairs and corporate giving programs and provide insight about how to create a public affairs initiative that supports the company's long-term business objectives, benefits company employees, clients and shareholders, adds luster to your company image and helps the communities it serves.

Annie Howell, Senior Vice President, Communications, Discovery Networks U.S.

Carolyn Casey, Senior Director, External Relations, The Timberland Company
Jim Gordon, Vice President, Public Affairs, Atlantic Division, Comcast
Bonnie Hathaway, Vice President, Public Affairs, Time Warner Cable
Robyn Ulrich, Senior Vice President of Marketing, DIY Network
        (Communications / Technology)
Ritz-Carlton Ballroom Salon III B
    Competitive Tactics: Cable versus the Competition
Cable competes. DSL vs. Cable Modem. Satellite vs. Digital. POTS vs. VoIP. And what competitive challenges are on the horizon? Direct TV wants you to "Rethink TV." SBC and Verizon want to be your video providers. How do you size up the competition in your local market? How do you communicate your strategy to the media? What tactics do you take to differentiate your products and services from the competition? How do you win the customer? We'll examine those questions, review specific strategies and tactics, and explore the new competitive challenges ahead.

Amy Maclean, Executive Editor, CableFAX Daily

William G. Jasso, Vice President, Public Affairs, Time Warner Cable, Northeast
David Pugliese, Vice President of Product Marketing & Management, Cox Communications, Inc.
        6:00 p.m. - 7:00 p.m.
The Plaza Ballroom
    2005 Public Affairs Achievement Awards (Award presentation and reception)
The Public Affairs Achievement Awards recognize individual CTPAA members for their outstanding contributions within cable public affairs.

Rosa Gatti, Senior Vice President, Corporate Communications & Outreach, ESPN, Inc. (Media Relations)
Bonnie Hathaway, Vice President, Public Affairs, Time Warner Cable (Community Relations)
Ivan Johnson, Vice President of Community Relations and Televideo, Cox Communications, Inc. (Government Relations)

Sponsored by: A&E Television Networks
Open Dinner

Tuesday - May 3, 2005

        7:30 a.m. - 5:30 p.m.
Ritz-Carlton Ballroom Foyer
   Registration Open
        9:00 a.m. - 10:40 a.m.
Ritz-Carlton Ballroom Salon I & II
    General Session: Keynote Policy Presentations

Kyle McSlarrow, President & CEO, National Cable & Telecommunications Association
Jonathan S. Adelstein, Commissioner, Federal Communications Commission
Interviewed by
Ed Henry, CNN Washington Correspondent

Sponsored by: WE: Women's Entertainment

Panel Discussion: Cable's Commitment to Parental Control
        10:40 a.m. - 11:00 a.m.
Ritz-Carlton Ballroom Foyer
   Refreshment & Networking Break
        11:00 a.m. - 12:15 p.m.   CONCURRENT SESSIONS (3):
        (Community Relations)
Plaza Ballroom Plaza I
    Targeting Our Diverse Customers
Industry marketing, public relations and diversity executives present examples of cable's efforts to reach its ethnic and socially diverse customers.

Debbie Smith,
Executive Director, The Walter Kaitz Foundation

Cesar Cruz, Director of Multicultural Marketing, Cox Communications, Inc.
John Figueroa, Director of Sales & Multicultural Marketing, Charter Communications-Western Division
Raúl E. de Quesada, Senior Vice President & Assistant General Manager, Fox Sports International
Jaime Uzeta, Senior Director of Strategic Partnerships & Public Affairs, MTV: Music Television
        (Public Affairs)
Ritz-Carlton Ballroom Salon III A
    Choosing a PR Agency
Choosing an outside PR agency can be a daunting task. Getting the biggest bang for your buck is another matter entirely. This panel of PR professionals will help guide you through the process. What to look for in an agency or PR consultant; How do agencies charge for services; and What level of support to expect from your PR professional are a few of the topics covered.

Bob Gold,
Principal, Bob Gold & Associates

Rosa Gatti,
Senior Vice President, Corporate Communications & Outreach, ESPN, Inc.
Tom Goodman, President & CEO, Goodman Media International, Inc.
D'Arcy Rudnay, Vice President, Corporate Communications, Comcast Corporation
        (Government Relations)
Ritz-Carlton Ballroom Salon III B
    Let's take a look at the FCC, what's on the Horizon
The inside story on what upcoming FCC regulatory initiatives, such as the Digital TV Transition, you may have to explain to your colleagues, municipal and state officials, and consumers.

Frank Lloyd,
Partner, Mintz, Levin, Cohn, Ferris, Glovsky & Popeo

Rick Chessen, Associate Chief, Media Bureau and Chair, DTV Task Force, Federal Communications Commission
Neal Goldberg, General Counsel, National Cable & Telecommunications Association
        12:30 p.m. - 2:00 p.m.
Ritz-Carlton Ballroom Salon I & II
    Luncheon Panel: 20 Years of Cable Public Affairs
Co-Sponsored by: Bright House Networks & Disney & ESPN Media Networks
        2:15 p.m. - 3:30 p.m.   CONCURRENT SESSIONS (3):
        (Community Relations)
Ritz-Carlton Ballroom Salon III A
    Working Together on Cable Industry Initiatives
Industry executives present examples of cable's efforts to develop a and participate in industry-wide public affairs initiatives that promote cable's strengths and ultimately a company's bottom line.

Jennifer Mooney, Group Vice President, Public Relations & Government Affairs,Bright House Networks

Bobby Amirshahi, Director of Media Relations, Cox Communications, Inc.
Anne Cowan, Senior Vice President, CTAM.
Thomas Dima, VP, Communications, Marketing & Special Projects, Cable Positive
        (Government Relations)
Plaza Ballroom Plaza I
    The Issues Shaping the Debate for the Next Telecommunications Act
Cable representatives and key Congressional staff will discuss legislative issues that directly affect the cable industry and are likely to be addressed by the 109th Congress.

Steve Berry,
Senior Vice President, Government Affairs, National Cable & Telecommunications Association

Congressional Staff Members
        (Public Affairs)
Ritz-Carlton Ballroom Salon III B
    Contributing to the Bottom Line: Resources, ROI & Measuring Success
All of us are held accountable for the jobs we do. For most, tangible results are easy to define, however in public and community relations all too often the value of a project is in a boss's perception, not based on anything substantive. Get out of this gray area. There are tried and true measurement tools that will not only establish an ROI for the efforts, but will assist you when it's time to ask for more money in your budget.

Julia Hood,
Editor in Chief, PR Week

Jonathan Carson,
CEO, Buzzmetrics
Peter Granat, Senior Vice President, Business Development, Bacon's MediaSource
Cindy McConkey, Senior Vice President, Communications, Scripps Networks
Mark Weiner, President, Delahaye
        3:30 p.m. - 5:30 p.m.   Free Networking Time
        5:30 p.m. - 6:25 p.m.
Ritz-Carlton Ballroom Foyer
    President's Reception
Sponsored by: C-SPAN Networks
        6:35 p.m. - 7:00 p.m.
Ritz-Carlton Ballroom
   President's Awards
        7:00 p.m. - 9:45 p.m.
Ritz-Carlton Ballroom
   2005 Beacon Awards Dinner & Ceremony

Master of Ceremony:
Ted Alexandro

Sponsored by: Comedy Central
        10:00 p.m. - 12:00 a.m.
Ritz-Carlton Ballroom Foyer
   Beacon Dessert Reception

Wednesday, May 4, 2005

        8:30 a.m. - 2:00 p.m.
Ritz-Carlton Ballroom Salon I
    Cable In The Classroom Key Representatives Meeting (Free)

Meeting Agenda (below subject to change)
  • Continental breakfast, welcome and overview
  • Member company representatives will share information about what's working for them in the education arena, how that impacts their business as operators and as networks and what each brings to a collaborative project.
  • "Best practices" examples from networks and operators
  • How new CIC resources are meeting the needs of industry, community and education.
  • Lunch
  • A preview of back-to-school plans and a chance to learn more about how you can turn education into public affairs and marketing opportunities
Contact Frank Gallagher at for additional information
        12:00 p.m. - 2:00 p.m.    2005 Touchstones of Leadership Awards Luncheon
Sponsored by: WICT Washington/Baltimore Chapter
(ticket purchase required, Washington Court Hotel, 525 New Jersey Avenue, NW, Washington, DC)

FORUM 2005 Sponsors:
    A&E Television Networks - Co-Sponsor Public Affairs Achievement Awards
    AmericanLife TV Network - Monday Continental Breakfast
    BET - Monday's Refreshment & Networking Breaks
    Bright House Networks - Co-Sponsor/Tuesday Luncheon; Co-Sponsor Public Affairs Achievement Awards
    CableFAX Daily - Marketing & Advertising Support
    Charter Communications - Silent Auction Bid Book
    Comedy Central - Beacon Gala Master of Ceremony
    C-SPAN Networks - President's Reception
    Discovery Networks - Badge Necklaces
    Disney & ESPN Networks - Co-Sponsor/Tuesday Luncheon
    Fox Cable Networks - FORUM Program
    The Meetrics Group - Video Production Services
    Motorola, Broadband Communications Sector - Conference Note Pads
    MultichannelNews - Marketing & Advertising Support
    National Geographic Channel - Monday Luncheon
    NBC Universal Cable - Beacon Awards Gala Wine
    Nickelodeon Networks - Opening Reception & Silent Auction
    Scientific-Atlanta - E-mail Stations
    Scripps Networks - Monday General & Luncheon Sessions Walk-in Graphics
    Time Warner Cable - Beacon Awards Program
    TV Land - President's and Beacon Awards Walk-in Graphics
    Turner Broadcasting System, Inc. - Conference Tote Bags
    The Weather Channel - Beacon Awards Table Decorations
    We: Women's Entertainment - Tuesday Keynote Speaker
Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 703.372.2215
Fax: 703.782.0153