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FORUM Agenda 2000

Early Registration
Time: 12:00pm - 6:00pm
Place: Los Rios & Atrium Foyers

Forum 2000 Committee Meeting
Time: 10:00am - 12:00pm
Place: Chula Vista Board Room

CTPAA Board of Directors Meeting
Time: 12:30pm - 3:00pm
Place: Chula Vista

Mentor/Welcome Session
Time: 4:00pm - 5:00pm
Place: Regency East

Opening Remarks:
Bill Arnold, president of Texas Cable & Telecommunications Association (and a colorful character in his own right) will welcome the CTPAA crowd to the great state of Texas and set the mood for the opening act: Mary Sue Koontz-Nelson. Mary Sue, the wife of a Texas rancher and a story-teller par excellence, has entertained the likes of royalty, international eccentrics, the famous, nearly-famous, and fourth generation cowboys. You'll come away talking about Mary Sue and her take on "living and loving it.......Texas Style!"


  • Ms. Mary Sue Koontz-Nelson
    "Living and Loving It - Texas Style!"

Annual Silent Auction & Welcome Reception
Time: 5:00pm - 7:00pm
Place: Rio Grande Ballroom
Silent Auction & Reception Sponsored by MTV Networks
Proceeds to benefit the "Emma Bowen Foundation for Minority Interests in Media, Inc.," which provides training and "know-how" to talented minority students throughout the US.

Hosted by CTPAA Board of Directors
Silent Auction Bid book Sponsored by High Speed Access Corporation



Time: 8:00 am - 5:00 pm
Place: Los Rios & Atrium Foyers

Coffee Break
Time: 8:30am - 9:00am
Place: Regency Foyer
Sponsored by ESPN

Annual Membership Meeting
Time: 9:00AM - 9:20am
Place: Regency East #1

Opening General Session
Time: 9:30am - 11:00am
Place: Regency Center/West

"What Game Are We In?"
Oh, how the world has changed since we last met! Are we still in the cable business? If not, what are we? Who are these new people who have moved into our corporate offices? Who are our customers? Should we operate the way we have in the past? We'll pose these and other questions to an interesting panel of cable veterans and newcomers.

  • Catherine Crier
    Court TV Anchor & Host of Crier Today
  • Dan Somers
    President & CEO
    AT&T Broadband
  • Henry Schleiff
    Chairman & CEO
    Court TV
  • Maggie Wilderotter

  • President & CEO
    WINK Communications
  • David Zucker

  • President & CEO

Concurrent Sessions

Session One
Time: 11:15am - 12:30pm
Place: Regency East #1

Managing Forced Access/The Launch of the Broadband Coalition
Forced access remains a hot topic - particularly at the state and local levels. Proponents of forced access, especially GTE, are targeting franchise renewals as the next venue for their efforts to slow the competition. Panelists will share success stories and lessons learned from state and local forced access battles, as well as provide an update on the latest activity around the country.


  • Jim Ewalt
    Vice President, Public Affairs
    National Cable Television Association
  • Kathryn Falk
    Virginia Cable Telecommunications Association
  • Jadz Janucik

  • Senior Vice President, Association Affairs
    National Cable Television Association
Session Two
Time: 11:15am - 12:30pm
Place: Regency East #2

Focusing on the External Aspect of the Diversity Issue
With the changing demographics in the marketplace, it is more important than ever for cable professionals to address the growing number of non-traditional markets in the Cable TV audience. Stressing market growth and monetary gains as measurements of success, this panel will discuss different ways to address the diverse audience for cable services. Topics will include targeted advertising and marketing campaigns, the digital divide, and special programming concerns.

  • Hank Olguin
    Rodriguez, Olguin & Associates


  • Kent Rice
    President & COO
    International Channel Networks
  • Santiago Ogradon
    Senior Vice President & General Manager
    Ad Americas
  • Lucia Ballas-Traynor
    General Manager
  • Joe Lawson
    NAMIC, Inc.

Session Three
Time: 11:15am - 12:30pm
Place: Regency East #3

Making the Case for Community Relations: Determining the Value of Corporate Community Involvement
Research shows increasing evidence that corporate community involvement is good business and supports the bottom line. Specifically, there is a growing belief that corporate community involvement supports core business assets and functions. This session will address the six benefits of corporate community involvement: consumer and employee behavior, corporate performance, preserving the license to operate, social investment and innovation/market development.


  • Ron Brown
    Senior Associate
    Boston College Center for Corporate Community Relations

Keynote Speaker Luncheon
TIME: 12:45pm - 2:15 pm
Place: Regency Center West

Tony Blankley Former House Speaker Newt Gingrich's Press Secretary
"It's a Whole New Game" for Tony Blankley who served as House Speaker Newt Gingrich's press secretary for more than seven years and as communications strategist and policy analyst for the Reagan White House. Today Tony Blankley now is an Election 2000 political analyst for CNN, writes a weekly political column that appears in the Washington Times and is syndicated by the Los Angeles Times. He also is a contributing editor for George magazine and a member of the board of Porter Novelli, an international public relations firm. Come hear how Blankley effectively managed communications in an ever-changing, fast-paced environment.

Mr. Blankley's presentation will be immediately followed by an in-depth, one-on-one interview by Jim Moret, anchor for CNN's The World Today and Showbiz Today.
Sponsored by Turner Broadcasting Systems, Inc.

Breakout Sessions
Three Topics with Two Session each/topic

Marketing: Part One
Time: 2:30pm - 3:45pm
Place: Regency East #1

Integrated Marketing Communications
Learn how marketers and public affairs executives work together to ensure that their separate divisions are communicating a consistent message both internally and externally. Hear from both sides, programmers and operators, on how they remain streamlined in their messaging while driving shared and independent business goals.


  • M.C. Antil
    Director, Corporate Communications
  • Lisa Richardson
    Director, Entertainment Marketing
    Turner Network Sales
  • Jennifer Johns

  • Marketing Manager
    Cartoon Network
  • Libby O'Connell, PhD
    Vice President, Education Initiatives
    A&E Television Networks
  • Rob Stoddard

  • Senior Vice President, Public Relations
    AT&T Broadband

Public Affairs: Part One
Time: 2:30pm - 3:45pm
Place: Regency East #2

The Effective Use of the Internet in Public Affairs and Media Relations
Quickly becoming a critical tool for outreach and public interaction, the Internet isn't just making news any more, it's changing the very nature of how we do our jobs. Hear specific examples of how the Internet builds grassroots support, tells cable's story and connects with the media.


  • Linda Haugsted
    Senior Editor
    Multichannel News
  • Phillip Urbina

  • Community & Government Relations Manager
    Daniels Cablevision
  • Dr. Lee Whitmore

  • Vice President, Education
  • Peter Kiley
    Director of Affiliate Relations
    C-SPAN Networks
  • Jennifer Lee
    Sales Manager
    PR Newswire

Government Relations: Part One
Time: 2:30pm - 3:45pm
Place: Regency East #3

Addressing Cable Issues Locally
With the ever-changing regulatory and technical environment, it is more important than ever to address cable issues on the local front. This panel will address how to successfully convey industry issues in local communities. Topics include forced access, overbuilds, franchise renewals and transfers and the overall impact of the Satellite Home Viewer Act including local-into-local.


  • Alison Jenkin
    Regional Vice President, Government & Public Affairs
    Comcast Cable Communications, Inc.


  • Carol A. Caruso
    Vice President, Government & Public Affairs
    Cablevision of Ohio
  • Derk Tenzythoff
    Vice President of Programming Services
    UVTV / TV Guide
  • Johnny Mankin
    Time Warner Cable

Enjoy this healthy and relaxing break sponsored by Discovery Health Channel
Time: 3:45pm - 4:15pm
Place: Regency Foyer

Breakout Sessions
Three Topics with Two Session each/topic

Marketing: Part Two
Time: 4:15pm - 5:30pm
Place: Regency East #1

Taking Marketing and Public Affairs to the Local Level
Learn how to make the most of your programming partnerships to select and implement national programs that best fit your market and provide the most value for you and your customers.


  • Sue Breckenridge
    Vice President, Public Affairs
    Time Warner Cable
  • Jennifer Reichenbach

  • Vice President, National Accounts Marketing
    Turner Network Sales
  • Bev Greenberg

  • Vice President, Community & Government Relations
    Time Warner Cable, Milwaukee
  • Krissie Verbic

  • Director, National Accounts & Affiliate Marketing
    Bravo Networks
  • Marty Zajic

  • Vice President, Public Affairs
    Cox Communications, Orange County

Public Affairs: Part Two
Time: 4:15pm - 5:30pm
Place: Regency East #2

The PR Challenges of New Products and Services
It is truly a whole new game when you're launching and managing new products and services. These communications professionals will share their experiences with digital cable, high speed data, and telephone services (plus a few products some of you may not even know exist yet).

  • Mike Schwartz
    Senior Vice President, Communications
  • Matt Fleury
    Executive Director of Communications, AT&T Broadband, Central
    AT&T Broadband
  • Sandy Colony
    Vice President, Corporate Communications
    Road Runner
  • Jo-ell Teixeira
    District Public Relations/Government Affairs Manager
    Northwestern WI/Eastern MN District
    Charter Communications

Government Relations: Part Two
Time: 4:15pm - 5:30pm
Place: Regency East #3

Working With Government Agencies
Learn how to make a success story out of working with a variety of government agencies who are looking for positive public exposure and working partners and how to get them to hook-up with both operators and programmers, to benefit all parties involved.


  • Scoot MacPherson
    Senior Vice President, Public & Government Affairs
    Court TV


  • Lance Leupold
    Director, Public Affairs & Programming
    Time Warner Cable, Minnesota Division
  • Mike Smith
    Director, Field Communications
    AT&T Broadband
  • Diana Phillips
    Special Assistant to the Deputy Secretary
    U.S. Department of Education
    Director, Think College Early
  • Deborah Smolover,
    Associate Deputy Attorney General
    US Department of Justice

The 2000 Annual Maxwell Media Awards Presentation and Reception
TIME: 6:30-8:00pm
PLACE: Alamo Plaza
Invited by cable "impactmaker" Paul Maxwell, The National Cable Center and The University of Denver presents the 3rd annual Maxwell Media Awards. Join us in honoring Excellence in News coverage of cable telecommunications.

Special Guest:
Paul Maxwell President, Media Business Corporation

Given in recognition of superior coverage on the cable industry. Congratulations to this year's recipients/panelists:

"Reportorial Enterprise," Print Category
Sally Hofmiester Los Angeles Times

"Feature Writing," Print Category
George Avalos Contra Costa Times

"Reportorial Enterprise & Feature Writing," Internet Category
Aaron Barnhart TV Barn

"Feature Writing & Reportorial Enterprise," Television/Video Category

Fred Katayama - Correspondent The CNN Moneyline News Hour
Brett Gering - Field Producer The CNN Moneyline News Hour
Sponsored by The History Channel

Coffee & Breakfast
Time: 7:45am - 8:30am
Place: Regency Foyer
Sponsored by - Galavision

General Session
Time: 8:30am - 8:50am
Place: Regency Center/West

"State of the Industry"Address
Keynote Speaker:

Robert Sachs
President & CEO

Provided by the National Cable Television Association


General Session
Time: 8:50am - 9:50am
Place: Regency Center/West

Regulatory Talk Time
What's eating the FCC and Congress these days? Join state and national regulatory types to discuss the sizzling subjects confronting cable in DC and around the country. Forced access, must carry, privacy, customer service standards -- they're front and center and this panel's got 'em.


  • Daniel L. Brenner
    Senior Vice President for Law & Regulatory Policy
    National Cable Television Association


  • Frank W. Lloyd
    Partner & CTPAA General Counsel
    Mintz, Levin, Cohn, Ferris, Glovsky, & Popeo, P.C.
  • W. D. "Bill" Arnold
    Texas Cable & Telecommunications Association
  • Pamela Turner
    Senior Vice President, Government Relations
    National Cable Television Association

Time: 9:50am -10:00am
Place: Regency Foyer

General Session
Time: 10:00am - 11:30am
Place: Regency Center/West

New Technology
Keeping up with the progress in new technology is challenging for those of us working in the industry. For consumers, making sense of the products and services that are here today, and promise to be here tomorrow, is nearly impossible. Our panel of experts in technology and communications will look from a consumer perspective at what's around the corner in the next generation of services - digital video, high speed data, interactive services, and streaming video. And, they'll talk about effectively communicating value to consumers - to generate demand, not confusion.


  • Charles Paikert
    Managing Editor
    Cablevision Magazine


  • Todd Walker
    Senior Vice President
    TV Guide Interactive
  • Greg Moyer
    President, Regional Programming
    Rainbow Media Holdings
  • Rebecca Cantwell
    Senior Writer, Communications News
    Inter@ctive Week

Time: 11:30am - 11:40am
Place: Regency Foyer

Breakout Sessions (3 topics)
Session One

Time: 11:40am - 12:55pm
Place: Regency East #1

Strategic Communications for Employees
The "New Game" of our industry is having a significant impact on our workforce. Hear from the experts in the trenches about effectively communicating to employees through periods of change, motivating staff during uncertain times, and battling the talent drain in the face of Internet mania. Whether your company is involved in a corporate merger, or just trying to keep up with the dizzying pace of change, this panel will provide overall strategies and practical tips for great employee relations.


  • Chris Levesque
    Vice President, Communications
    Rainbow Media Holdings, Inc.


  • Ronnie Gunnerson
    Senior Vice President, Corporate Affairs
    Turner Broadcasting System, Inc.
  • Rick Jenkinson
    Director, Communication & Public Affairs
  • Cynthia Eichner
    Vice President, Employee Communications
    AT&T Broadband

Session Two
Time: 11:40am - 12:55pm
Place: Regency East #2

Media Relations: Success in the New Game
With an increasing number of players in the "Game", breaking out with great press coverage is a bigger challenge than ever. Join Marc Osgoode Smith, Editor of CableFax, and two media relations veterans for a guide to pitching your stories successfully to industry trade dailies and weeklies, local consumer TV and business writers, as well as online outlets. The panel will cover everything from the public relations tactic that most annoys reporters to timing your announcement in a way that works for each reporter to adjusting your story for each outlet.

  • Marc Osgoode Smith
  • David Beckwith
    Vice President, Communications
    National Cable Television Association
  • Victoria Clarke
    General Manager
    Hill & Knowlton

Session Three
Time: 11:40am - 12:55pm
Place: Regency East #3

Community Relations Planning Made Easy
Planning is critical for success in community relations, but it does not have to be difficult. This workshop is an overview of a successful community relations planning process. Participants will also review why plans can fail, and explore methods and tools that will help ensure successful planning.


  • Ron Brown
    Senior Associate
    Boston College Center for Corporate Community Relations

"Coach and Players" Open Lunch
Time: 1:00pm - 2:30pm
Place: Open Choice
Mentors, please take the time to meet the "new kids on the block" and share some of your wisdom and insight as to the constantly changing industry.

*President's Reception
Time: 5:45pm - 6:30pm
Place: Regency Foyer

Tom Johnson Chairman & CEO, Cable News Network
James O. Robbins President & CEO, Cox Communications, Inc.
Rob Stoddard Senior Vice President, Public Relations, AT&T Broadband

Sponsored by Cox Communications, Inc.

Beacon Awards Dinner and Ceremony
Time: 6:30pm - 10:00pm
Place: Regency West/Center
Please insert filler from last year

Your Honorary Host for the evening will be:
The 2000 CTPAA Corporate Benefactors

A&E Networks, AT&T Broadband, Cablevision Systems, Comcast Cable Corp., Cox Communications, Inc., Discovery Health Channel, MediaOne, Rainbow Media Holdings, Inc., Time Warner Cable, Turner Broadcasting Systems, Inc.

*Beacon Bash
TIME: 10:00-
PLACE: Regency East



FORUM 2000 Sponsors

CableFAX Daily - FORUM 2000 promotion
Cabletelevision Advertising Bureau - FORUM TV, Production
Cablevision - Beacon Awards & FORUM 2000 promotion
Comedy Central - Lewis Black, Beacon Awards Master of Ceremony
Cox Communications - President's Reception
CSP Cable Sales Professional, Genuine Article Press - Tote Bags
Discovery Networks/Discovery Health Channel - Smoothie Break
ESPN - Coffee Break, Monday
Galavision - Continental Breakfast, Tuesday
High Speed Access Corp. - Silent Auction Brochure
MTV Networks - Mentor / Silent Auction Welcome Reception
National Cable Television Association - morning Address, Tuesday
OVATION - CTPAA Membership Directory & Resource Guide
Rainbow Media Holdings - FORUM TV
The History Channel - Maxwell Awards Reception
The Weather Channel - Name Badge Necklaces
Turner Broadcasting Systems, Inc. - Keynote Speaker Luncheon
TV Guide Network - FORUM 2000 Program

Mailing Address: 9259 Old Keene Mill Road, Suite #202   Burke, VA 22015
Phone: 703.372.2215
Fax: 703.782.0153