The Beacon Awards® recognize the best of the best in cable public affairs. The Association of Cable Communicators (ACC) annually sponsors the Beacon Awards program as part of its mission to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. The 2007 Beacon Award® winning entries were submitted by cable operators, programming networks, cable associations and cable technology providers for public affairs and communications projects in categories such as community relations, competitive response, and public service announcements.
Overseeing the 2007 Beacon Awards Committee were co-chairs Jennifer Mooney, group vice president, government affairs and public relations, Bright House Networks, and Cindy McConkey, senior vice president, communications, Scripps Networks. The committee wanted to make sure that the Beacon Awards rewarded the best public affairs initiatives in the cable industry and stressed strategic public affairs over tactical public affairs. After an extensive review process, committee members overhauled the categories and introduced new categories that are strategic, relevant to today’s cable industry, and easier to understand but still familiar to the ACC members who have entered the Beacon Awards for years.
The 8% increase in the entries submitted for the 2007 Beacon Awards confirms the cable industry’s strong commitment to making a difference in the communities it serves. The 2007 Beacon Award winning entries demonstrate the hard work, innovation and dedication of public affairs professionals across the nation. It is, in part, through cable public affairs campaigns and volunteer efforts of cable employees that many local charities and nonprofit organizations nationwide receive the funds, materials and services needed to further their missions and help those in need.
The magnitude of cable’s contribution toward improving the quality of life for viewers, customers and the communities it serves is very clear when one reviews a year’s worth of the best cable pubic affairs practices. In January 2007, 93 public affairs professionals did just that by judging the Beacon entries in an extensive, two-part process that spanned three days at the National Cable & Telecommunications Association headquarters in Washington, D.C. Panels of judges reviewed each submission and chose Beacon Award winners and finalists. The 83 Beacon Award winners of 2007 achieve peer, industry and local market recognition for their exemplary work and set a standard for their colleagues to emulate.