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Association of Cable Communicators: Awards
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Each of the winning 1999 Beacon Award projects is summarized below.
For more information on how the winning project was designed
and/or implemented, and what the results were, please contact ACC at:
phone: 202.222.2370

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Government Relations; Print Materials; Cable System IV
More of What You Want
Time Warner Communications
Columbus, OH

In an attempt to strengthen its position among key government officials as the premier provider of cable and high speed on-line services in a competitive environment, Time Warner Communication in Columbus, Ohio produced a 20 page annual report of information highlighting the year's achievements. Mailed to over 1,000 prominent community figures in central Ohio, the "More of What You Want" piece provided greater awareness of Division projects and status of these projects in their communities, as well as a useful resource for information about the division.

Employee Relations; Full Campaign/Series; Cable System IV
Volunteer Participation Program
Time Warner Cable - Raleigh Division
Morrisville, NC

In an effort to involve employees in the company’s public affairs efforts and to support various community events, Time Warner created the Volunteer Participation Program (VVP). The program was designed so that employees could earn service points based on their level of participation and the number of hours volunteered. At the end of the fiscal year, employees that accumulated five or more points were eligible to attend the annual Volunteer Banquet, where they received an award and gift based on the number of points they earned. The VVP not only encouraged employees to get involved in the community, but also served as another vital business resource for the community’s use and benefit.

Employee Relations; Full Campaign/Series; MSO
TCI Employee Communication Vehicles
Englewood, CO

The Corporate Communications within TCI added an Employee Communications function to its department with the goal of providing employees information about company direction and highlighting employee contributions to its success. The company’s vision in relation to field operations and new product development was also brought into focus. The corporate office met the task at hand by creating new communications vehicles and enhanced existing ones. The company now supplies its employees with the following: TCI in the News, a daily news service informing employees about the company’s media coverage; One Voice, a bi-weekly newsletter; Communication Magazine for frontline employees; and TCI Today Employee Video, a quarterly video with regular features. The company surveyed 430 employees who indicated TCI’s communication tools were informative and useful.

Employee Relations; Full Campaign/Single or Special Event; Cable System I
Customer Service Week
Multimedia Cablevision, Inc.
Hutchinson, KS

Customer Service Week, a national event recognizing the importance of customer service and honoring the people on the frontline who represent the system to the subscribing public, was a priority for Multimedia Cablevision, Inc. During this special week, the system was decorated with balloons and banners, and a bulletin board was created to recognize their service professionals. The week was full of activities, contests, an award ceremony, and gifts for employees. It was important for the cable company to point out to all employees how they consistently provide excellent customer service, and Multimedia’s pride in their work.

Employee Relations; Full Campaign/Single or Special Event; Cable System IV
The Newfield School Holiday Party
Cablevision of Connecticut and Souther Connecticut
Norwalk, CT

Cablevision was having a difficult time motivating employees to support holiday campaigns, due in large part to the isolation that existed between departments and the hectic holiday pace. Through outreach efforts, the system encountered Newfield Elementary School, located in an economically disadvantaged area. The system decided to make Newfield the recipient of the company’s toy drive. A memo was sent to all employees describing the circumstances of the Newfield students, collection boxes were placed throughout the office with "Newfield School Updates" posted on the walls. Employees from all departments participated in a "gift-wrap-and-pizza party" after work, and volunteered to take part in the school’s celebration. The employees rose to the challenge and collected enough toys for every student, making it a memorable Christmas for everyone.

Employee Relations; Full Campaign/Single or Special Event; MSO
Bob Magness Spirit of TCI Awards
TCI Corporate
Englewood, CO

For TCI’s 30th Anniversary, the company wanted to pay tribute to its founder, Bob Magness, for his generous contribution to the Denver community. To honor that spirit, the corporate communications department established the Bob Magness Spirit of TCI Awards, to praise outstanding employee and system volunteer efforts. Guidelines and nomination forms were developed and sent to employees. The three finalists selected in each system division (small, medium, and large) were invited to Denver for a weekend full of celebration activities. The winners were announced at a formal awards dinner hosted by Betsy Magness and Leo Hindery.

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