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Each of the winning 1999 Beacon Award projects is summarized below.
For more information on how the winning project was designed
and/or implemented, and what the results were, please contact ACC at:
phone: 202.222.2370
email:Mbutler@cablecommunicators.org

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Government Relations; Video Promotion or PSA/Series; Cable System IV
TR Moments
Cablevision of Hauppauge
Hauppauge, NY

Honoring the centennial anniversary of Theodore Roosevelt and the Rough Rider's return to the US after fighting in the Spanish American War, Cablevision of Hauppauge aired seven public service announcements each featured national, state, and local government officials as the voice overs for TR Moments. In addition to educating viewer's about America’s history, the PSA's also strengthened relations with government officials, and heightened awareness of the Suffolk County Celebration events. The PSA's garnered a letter of commendation from New York State Governor George Pataki.


Government Relations; Single Video Promotion or PSA; Cable Network
MGTV 30 - Second Spot - "Knowledge is Power"
Michigan Government Television
Lansing, MI

The goal of this project was to produce a single 30-second spot that could be used by all of the cable television systems carrying Michigan Government Television’s programming. The idea was to include short, powerful moments in the House and Senate session, Supreme Court oral arguments, committee testimony, and special events. Building around the slogan "Knowledge is Power," the spot demonstrated that understanding of state government leads to knowledge of it, and that, then leads to the power to participate in the process and affect the results of state government. The spot was used extensively in cross-channel promotion, including MediaOne which provided monthly programming logs showing use through hundreds of


Government Relations; Single Video Promotion or PSA; State or Regional Association
Get Out the Vote
Indiana Cable Telecommunications Association
Indianapolis, IN

Indiana’s first bi-partisan, 30-second spot series, Get Out the Vote, was an initiative between a Republican and a Democratic Senator. Airing in unity throughout the state of Indiana, emphasizing the importance of voting and encouraging voters to get to the polls on election day. In addition to a press released mailed to all participating systems, the tape had the capacity for each cable company to insert their own logo or system name, and was aired by Comcast in Indianapolis well over 950 times. Played on a variety of cable channels, the spot helped to bring Indiana’s voter turnout to 52 percent.


Government Relations; Local Programming/Series; Cable System IV
TCI Colorado Capitol Journal
TCI Central, Inc
Denver, CO

In order to increase the presence and impact of TCI in the Colorado political arena, as well as find a unique value that they could offer to state legislators and show them the political benefits provided, TCI created a news program called "TCI Colorado Capitol Journal ’98." Comprised of five minutes of unedited news interview featuring one elected official per edition, the program was carried as a local insert to CNN Headline News hourly, rather than on the local origination channel. The show was a great success, with 82 percent of Colorado federal and state legislators and executive branch elected officials participated in TCI’s Capitol Journal ’98.


Government Relations; Local Programming/Single or Special Event; Cable System II
HomeFront LIVE!
Charter Communications
Willimantic, CT

For the past six years, Charter has produced the community relations program, "On The HomeFront" as a means of keeping in touch with the community. A positive spin of the program has been "HomeFront Live," a spontaneous, candid "electronic town meeting," where citizens share ideas with each other, as well as learn about the issues and events that are shaping their lives. As Charter was entering the franchise renewal process, they decided to make this the focus of their live program, which featuring commissioners from the Department of public Utility Control and cable industry leaders. During the program, panelists were confronted with a high volume of phone calls from customers who expressed their concerns, asked questions and expressed their appreciation to be apart of the discussion. Needless to say, Charter received the second longest renewal term ever granted in the state.


Government Relations; Local Programming/Single or Special Event; Cable System III
Senate Technology Showcase
MediaOne - Southfield
Southfield, MI

MediaOne planned the "Senate Technology Showcase" in an effort to reach top political officials about the use of technology in education and in particular, providing schools and libraries with high speed internet service at no cost. The event included a cub reporter interviewing different Senators with power over the future of cable television as they stopped by the MediaOne booth. With only two weeks to prepare, coordinating the event was difficult, but was successful beyond expectations. As a result of their efforts, the story was broadcast in two local MediaOne systems, made newspapers in Michigan and Florida, and had a press release posted on one Senators web site.

 

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