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Each of the winning 1998 Beacon Award projects is summarized below.
For more information on how the winning project was designed
and/or implemented, and what the results were, please contact ACC at:
phone: 202.222.2370
email: Mbutler@cablecommunicators.org

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Customer Relations; Series/On-Going Campaign; Cable System III
(Over 60,000 Subscribers)

Time Warner Cable of New York City - Flushing, NY
Time to Win
Contact: Gerri Warren Merrick \ 212-420-4850

Tune in daily at 7:20 am and win! The Time to Win campaign is the first of its kind, a daily cable
television sweepstakes. Prizes range from one year of basic standard cable to exclusive cable
network sponsored gifts. At 7:20 am every day a Time to Win winner is announced on NY1
News (a Time Warner-owned-and-operated cable network), by their entertainment reporter.
The promotion was implemented to add value to Time Warner's cable service, enhance their
image with customers, reinforce affiliation with programmers and support customer retention.
Awareness for the project was created through bill stuffers, newspaper ads, promotional spots,
newsletter articles. Preliminary ratings surveys have indicated an increase in viewership of NY1.


Customer Relations; Series/On-Going Campaign; MSO
Prestige Cable TV - Cartersville, GA
Prestigevision Relaunch
Contact: Seth Hopkins \ 770-382-0531

In a rapid growing industry with competition on the horizon, Prestige Cable TV took a stand to
reaffirm its commitment to local programming. A decision was made to relaunch all of Prestige
Cable TV's local channels with a new name, new look, many new programs and a more established
brand linking them back to the cable system. The campaign was implemented through cross
channel spots, print coverage, bill stuffers, utilization of preview channels, creation of a web site,
and partnering in community events. Local programming across the country increased 30% with
an average of 40 hours of original programming airing per week. Advertising revenue from local
programming saw 35% increase, and customers have made the association that the local channel
is part of Prestige Cable TV.


Government Relations; Single/Special Event; Cable System II
(30,000 to 60,000 Subscribers)

Cablevision of the East End - Riverhead, NY
Renewal Kit
Contact: June Marcley \ 516-727-6080

Prior to franchise negotiations, Cablevision set out to inform the elected community of the
many benefits they provide as a local business, and the services they offer which national
competitors are unable to supply. To accomplish these goals, Cablevision created a Renewal Kit , presenting the company's contribution to the community from many perspectives. In addition to
highlighting the company's quality programming and 24-hour customer service, they positioned
themselves as contributors to the local economy and the town's tax base. The kit opened lines
of communication on topics that had previously gone unrecognized.


Government Relations; Single/Special Event; Cable System III
(Over 60,000 Subscribers)

Time Warner Cable - Milwaukee, WI
A Journey Into Time
Contact: Bev Greenberg \ 414-277-4190

The special event, A Journey Into Time aimed to reinforce the value of cable and it's top-notch
educational and entertainment capabilities, as well as announce the company's name change
and the introduction of the New Home Terminal, an upgraded cable converter box. The event
was held in the Bradley Center Arena in Milwaukee, where the 2,700 guests took photographs
with celebrities, participated in hands-on activities with programmers and viewed high tech
demos of Time Warner Cable's New Home Terminal. The evening's grand finale revealed a
video wall with 80 television sets featuring the system's new channel line up, and the donation
of 134 television sets and VCRs to each high school. The success of the evening was apparent
by the abundant media coverage of the event.

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Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org