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Association of Cable Communicators: Awards
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Each of the winning 1998 Beacon Award projects is summarized below.
For more information on how the winning project was designed
and/or implemented, and what the results were, please contact ACC at:
phone: 202.222.2370
email: Mbutler@cablecommunicators.org

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Customer Relations; Single/ Special Event; Cable System II
(30,000-60,000 Subscribers)

Harron Communications - Southeast Pennsylvania Region, West Chester, PA
The Harron Update-On the Road to 200!
Contact: Dana Caterson \ 610-296-5111

The Harron Update's customary year-end promotional campaign coincidentally happened to
be the 200th newscast. Harron used this as an opportunity to turn the cameras back on itself
and highlight its many different local features. The 200th newscast was taped aboard a
streetcar trolley decorated with signage exclaiming "The Harron Update: On The Road to 200!",
which traveled through the Harron serviced communities and stopped at various locations
along its route.

Customer Relations; Single/Special Event; Cable System III
(Over 60,000 Subscribers)

Time Warner Cable, San Diego, CA
On-Time Celebration
Contact: Dan Ballister \ 619-635-8486

To promote their outstanding record of On-Time Guarantees and demonstrate their interest
in quality customer service, Time Warner produced two 30 second spots to convey their
message. The first spot was a "teaser" to create awareness that the company was approaching
their 250,000th on-time arrival. The other spot recorded the actual milestone appointment which
included a surprise presentation, by the president of the cable system, of a $5,000 donation to
that customer's favorite charity. Press releases were issued prior to the milestone appointment,
and highlights were included in a customer newsletter. The project generated positive feedback
from customers and inquiries as to whether there would be another on-time donation.

Customer Relations; Series/On-Going Campaign; Cable System I
(Up to 30,000 Subscribers)

Prestige Cable TV - Cartersville, GA (Forsyth County)
Upgrade Update
Contact: Seth Hopkins \ 770-382-0531

To better serve their 21,500 customers, Prestige Cable TV decided in 1996 to rebuild its Forsyth
County, Georgia, cable TV system. The system previously delivered 53 channels, but with
the upgrade to a state-of-the-art 750 megahertz system it will offer 110 analog channels.
The system will add eight new channels, a new local origination channel, and Internet service
via cable modems. Prestige Cable TV informed their customers about the changes that were
taking place as a result of the rebuilding through their web site, cross channel advertisements,
print ads, post cards, and upgrade packets.

Customer Relations; Series/On-Going Campaign; Cable System II
(30,000-60,000 Subscribers)

Century Communications - Rohnert Park, CA
Rebuild Campaign
Contact: Michael Von Trende \ 707-584-9435

Century Communications strategically implemented a Rebuild Campaign within their service
area. The company produced three ads as a method to keep subscribers informed during the
rebuild process. The ads were implemented in three phases which highlighted the various
aspects of the rebuild: the company's plans for the rebuild, a warning to subscribers of any
inconveniences, and a showcase focusing on the many advantages associated with the rebuild.

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Phone: 703.372.2215
Fax: 703.782.0153