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Association of Cable Communicators: Awards
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Each of the winning 1998 Beacon Award projects is summarized below.
For more information on how the winning project was designed
and/or implemented, and what the results were, please contact ACC at:
phone: 202.222.2372
email: mbutler@cablecommunicators.org

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Employee Relations; Single/Special Event; Cable System III
(Over 60,000 subscribers)

Cox Communications - Phoenix, AZ
TCI Transition to Cox Communications
Contact: Sue Hutchison \ 602-866-0072

The local transition from TCI to Cox Communications affected 63,000 TCI subscribers and
125 TCI employees. From the beginning, Cox set out to successfully integrate TCI employees
into the new system through comprehensive communications. Tactics included establishing a
hotline for anonymous inquiries by TCI and Cox employees, with answers to these questions published in weekly newsletters. The Cox transition team also met personally with TCI leadership
and employees. A party was held to welcome new employees into the Cox family, an additional
opportunity for new employees to meet the Cox management. Along with orientations, a Cox
human resource representative was on-site at the TCI Scottsdale headquarters for 10 days
after the trade.

Employee Relations; Single/Special Event; Programmer
Discovery Communications Inc. - Bethesda, MD
Discovery Now Annual Presentation
Contact: Serge Delpierre \ 301-771-5467

As part of their corporate culture, Discovery Communications Inc. has traditionally provided
opportunities for their employees to view clips of upcoming programming on its networks.
In 1997, the company produced an all-day company-wide presentation for the over 1000
employees which highlighted programming and educated the company on the wide
range of business activities occurring around the world. The video for the program
featured the various business units and network clips, as well as presentations from
company executives and Chairman, John Hendricks. Results from an employee survey
indicated that attendees highly valued the Discovery Now Annual Presentation.

Employee Relations; Series/On Going Campaign; Cable System III
(Over 60,000 Subscribers)
Time Warner Communications-Manatee County, Bradenton, FL
Team Spirit Employee Volunteer Program
Contact: Gabrielle Holder Turner \ 941-748-3816

Employees who work at Time Warner Communication in Manatee County are dedicated to
making a difference in their community by volunteering. The volunteering activities vary
based on the company's visibility and impact on the community. Employees are rewarded,
with prizes and recognition, based on the number of hours they volunteer. A 100% of the
management team participated in the program, along with 96% of the employees.

Employee Relations; Series/On-going Campaign; MSO
MediaOne - Boston, MA
Widening Our World by One
Contact: MediaOne Foundation \ 303-754-5440

Widening Our World by One (or WOW By One) is an employee extension of other community
affairs initiatives provided by MediaOne. The initiative provides students, educators and
parents with the technology skills necessary for the future. Through the program, employees
adopt a classroom and provide volunteer assistance to teachers. Their time translates into
earned money which goes toward the purchase of technology equipment, training, or software
for the school of their choice. The project is administered through the US WEST Foundation.
In the first 10 weeks, over 800 employees have registered in the program - reaching more than
20,000 students across the country.

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