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Strategic Plan

Adopted by the Board of Directors
September 19, 2006

Mission Statement:

Develop and promote cable communications excellence through professional development to help achieve industry and corporate goals

Strategic Goal 1: Provide professional development resources and recognition.

Strategy 1.1
Provide superior professional development opportunities for all members.
Strategy 1.2
Recognize and celebrate excellence at all levels.
Strategy 1.3
Serve all cable communication professionals.

Strategic Goal 2: Enhance the role and value of industry communications.

Strategy 2.1
Communicate the role and value of ACC to all members and the industry.
Strategy 2.2
Work with other organizations on initiatives that benefit members and the industry.
Strategy 2.3
Develop the organizational competencies and resources needed to support achievement of the association's mission.
Strategy 2.4
Engage members in association leadership and increase their participation in available programs and services.

Strategic Goal 3: Create outreach activities that enhance the membership experience.

Strategy 3.1
Build and strengthen membership through local and regional events
Strategy 3.2
Create a mentoring program to promote career and personal development
Strategy 3.3
Build a market environment for increased public acceptance and use of the industry's products and services.
Strategy 3.4
Integrate social goals and their accomplishment with industry and company business goals.
Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org