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Video Keys to Attracting Viewers
In New York City during the FORUM 2016 panel, Social Media and PR Now and Five Years into the Future, social media executives talk about the keys to creating compelling content. In this video the panelists list a few of the keys to engaging viewers on social media. They agreed that the video must be organic and authentic, not overly produced, have an emotional component that draws in viewers and importantly use paid placements to reach your audience. The moderator of the panel was Kevin Ota, Director Communications, Digital Media/Technology, ESPN, Inc. with panelists Samantha Adorno, Vice President of Digital Marketing, INSP; Shana Keith, Public Relations Director, Cox Communications and Rob Melstein, Vice President, Content Strategy and Production, Charter Communications.