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FORUM Keynote by Alyssa Salvo, Luntz Global
Alyssa Salvo, Managing Partner, Luntz Global, during FORUM 2016 in New York City, talks about communications techniques the cable communicators should use including emphasizing benefits, being positive and acknowledging that consumers have multiple entertainment options.

She goes on to say, when developing messaging, show customers you are working on their behalf and for their benefit, always address the "why," your intent and the impact of your actions are what consumers want to learn.
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