Online Events
Pitching Secrets of the Pros: Tips and Tactics to Increase Your Media Coverage and Credibility with Reporters – an ACC Webinar
December 3, 2008
2:00 – 3:00 p.m. EST
Most cable communicators would love to get their system, company, or network featured in a major media outlet, but getting a prominent journalist's attention can be a real challenge. Join us for a free webinar presented by Bob Gold of Bob Gold & Associates and find out how to create compelling pitches that will have journalists hooked within seconds!
Media relations is an important aspect of public relations and communications. Hear about tried-and-true techniques for pitching the media that will help you gain increased coverage and increased confidence in your pitch ability. These methods have been used for many years to secure national, regional and local coverage, and have been statistically proven to increase coverage substantially.
By attending this session, you will learn how to:- Develop a strong story angle
- Prepare a 10-second pitch
- Secure additional news and feature coverage
How ACC Members Can Participate:
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.
How to Talk Money (and what not to say) for Non-financial Communicators - an ACC Webinar
January 22, 2009
1:00 – 2:00 p.m. EST
Occasionally all communicators are asked to talk about financial issues impacting their companies…even if investor relations is not a regular component of their position. This webinar will overview a number of the dos and don’ts when talking finance as well as get you up to speed on key financial terms and language usage.
Presenter Ronald Rizzuto, finance professor at the Daniels College of Business, University of Denver, will cover the key terms and data contained in financial statements. Attending this webinar will enable you to grasp key things to look for in financial statements, earnings releases, and trade articles regarding the financial performance of cable companies. It will also expose you to some of the key metrics of operating and financial performance for cable operators and programmers while also exploring Wall Street’s perceptions of the cable industry.
How ACC Members Can Participate:
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.
Is an Executive Coach Right for You? - an ACC Online Chat
February 2009
(Specific date and time to be announced)
ACC will help you with goal setting and determining whether an executive coach is right for you during an online chat with some top coaches in the business.
Past Online Events
ACC members can find recordings of past webinars and transcripts of online chats via the online educational portal in the members-only section of this Web site.
Strategic Community Relations – An ACC Online Chat
November 18, 2008
3:00 – 4:00 p.m. EST
Transcript of Nov. 18 Online Chat (members-only)
Cable communicators are involved in the community at the local, regional, national and even international level and have been instrumental in improving the lives of the customers their companies serve. Their strategic community relations efforts also have helped to resolve business challenges and make positive contributions to the success of the cable industry. Learn from Beacon Award winning experts how you can make your community relations efforts more strategic and improve your company’s bottom line.
Experts Participating:
Angela Cannon – director of affiliate marketing, Gospel Music Channel
Sharon Kleinpeter – vice president, governmental & public affairs, Cox Communications
Reinaldo Llano – director, corporate community relations, Bright House Networks
Jason Whittet – senior manager of government & community relations, Comcast
“Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators” – An ACC Webinar
Wednesday, October 29
2:00 – 3:00 p.m. eastern time
Cable communicators lead the cable industry’s efforts to enhance students’ educational experiences, position cable companies as leaders in education and technology, and demonstrate the powerful impact of broadband applications, cable programming and new media in schools. Through case studies that explore how two Beacon Award winning experts design and implement their company’s educational outreach efforts, this webinar will show you how you can take your own education programs to the next level by meeting business goals and effectively outreaching to more educators.
Speakers:
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Trent Anderson Vice President, Education Cablevision Systems Corporation |
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Tish Biggs, Ph.D. Public Affairs Director Time Warner Cable - Northeast Ohio Division |
How ACC Members Can Participate:
ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.
“The ROI Imperative: PR and Meaningful Business Outcomes” – An ACC Webinar
Thursday, September 4
2:00 p.m.– 3:00 p.m. eastern time
A recording of this webinar can be found in the members-only area of the ACC Web site through the online education portal and its link to self-paced programs.
One of the greatest challenges of public relations is proving value. In ACC’s first webinar, Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.
How ACC Members Can Participate:
ACC Members can watch a recording of this webinar free-of-charge as a benefit of ACC membership. It is posted as a self-paced program on the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.
“Partnering Your Way to Fabulous Public Affairs Events” – An ACC Online Chat
Thursday, July 10
1:00 p.m. – 2:00 p.m. eastern time
Transcript of July 10 Online Chat (members-only)
The cable industry is committed to improving the communities it serves, and its active involvement locally can be a competitive advantage. During ACC’s next online chat, expert cable communicators will explore how to design an effective, community relations event and how partnerships, particularly those between programmers and operators, can magnify its results.
Participating Experts:
Kim Gilmore, Ph.D., historian and director, corporate outreach, A&E Television Networks/The History Channel
Kristen Roberts, regional senior director, community and public relations, Comcast, Connecticut-West Region
Ann Shrewsbury, director of public affairs & community programming, Time Warner Cable - National
"Cable Blogs: Tapping into the Blogosphere to Achieve Company Goals" - An ACC Online Chat
Wednesday, February 6, 2008
2:00 p.m. – 3:00 p.m. EST
The explosion of the blogosphere has changed how, where and from whom people get their information. Following up on the ACCbrief Blogs and Beyond, ACC’s first online chat will feature Lance Helgeson, vice president, v-Fluence Interactive Public Relations and a contributor to this brief, and three cable trailblazers who have found ways to use the blogosphere to spread cable’s story. ACC invites all cable communicators to join Helgeson; Jerilyn Bliss, vice president, corporate communications, Scripps Networks; Anthony Surratt, executive director, public relations, Cox Communications; and Brandii Toby, press and publicity manager, DIY Network to discuss how one can tap into the blogosphere successfully.
One of the first cable companies to blog was Cox Communications. In October 2005 Cox launched Digital Straight Talk (http://www.digitalstraighttalk.com), a blog that allows Cox to present views and news on the many issues affecting broadband providers and consumers. DIY Network used its Blog Cabin in 2007 to drive "tune-in" for on-air programming and "logon" for online programming with positive results.
Participating Blogging Experts:
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Jerilyn Bliss, vice president, corporate communications, Scripps Networks |
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Lance Helgeson, vice president, v-Fluence |
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Anthony Surratt, executive director, public relations, Cox Communications, Inc. |
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Brandii Toby, press and publicity manager, DIY Network |