CTPAA
Board Approves Award Honoring Outstanding Achievement
During its
September 17, 2003 meeting, the CTPAA Board of Directors
approved a new award to recognize and honor individual members
for their outstanding contributions to cable public affairs.
Known as the Public
Affairs Achievement Award, it will be presented annually
during FORUM to individual members for their work in the
categories of community relations, government relations, media
relations or local programming. The nomination deadline for the
inaugural edition of this annual award is December 31, 2003. For
more information about the award
or to obtain a nomination
form please go to the membership page of the CTPAA Web site.
Discovery Channel Launches Contest in Celebration
of Flight's Centennial
The Discovery Channel is partnering with affiliates
across the country on a promotion called the Discovery Channel
Young Scientist Contest. In celebration of the 100th
anniversary of Wilbur and Orville Wright's first flight, the
contest encourages kids to learn about flying and science and
will run October 1-November 30, 2003.
To enter the contest, children ages
10-14 have to answer 12 trivia questions related to the science
of flight on discovery.com.
The grand-prize winner will be selected at random from those
entries with the highest number of correct answers and will win
a trip to flight camp including high performance jet simulation
flight training. The winner will also host a flight-themed spot
featured during programming breaks on Discovery Channel's
Assignment Discovery. Daily winners will be selected from all
entries submitted on discovery.com and will receive Discovery
Channel hand-held flight simulators.
The Discovery Channel has also
created two programs in celebration of the 100th
anniversary of flight: The Wright Brothers: First in Flight,
which aired earlier this month, and Countdown to Kitty Hawk:
Centennial Celebration, which will air on December 17. For more
information about Discovery Channel's Young Scientist Contest,
contact Amelia Zimmern at amelia_zimmern@discovery.com.
CTPAA
Members Recognized in Collaborative Marketing Competition
Six CTPAA
members were recognized for their contributions by CTAM,
Cable World and Turner Network Television for
collaborative marketing initiatives integrating marketing, local
ad sales and public affairs departments by operators,
programmers and industry suppliers.
Cindy McConkey, vice president,
corporate communications and Stephanie Porter, public affairs
coordinator, Scripps Networks were recognized with a first place
entry in the programmer/supplier category, DYI-Do It Yourself
Network and Habitat for Humanity International Create National
Public Affairs Partnership. McConkey along with colleagues from
Scripps Networks overviewed their collaborative initiative in
New York City September 18, 2003 during CTAM's Collaborative
Marketing Seminar.
Also honored for their work with
second place entries (three way tie) in the programmer/supplier
category were Carole Shander, vice president, public relations,
Court TV for the entry Safety Challenge and Digital
Fingerprinting for Kids; Erica Conaty, vice president, affiliate
marketing, Bravo and Mark Hotz, senior vice president,
marketing, NBC Cable Networks for the entry Queer Eye for the
Straight Guy Launch Promotion; and Jennifer Geisser, vice
president, public relations, We: Women's Entertainment for the
entry, Me Time.
The Weather
Channel Launches New Web Site, http://www.magnetmail.net/Actions/linktosite.cfm?message_id=18589&user_id=CTPPA&recipient_id=6872048&site=http://www.weatherclassroom.com
The Weather Channel
has launched a new educational web site designed for teachers,
parents and students. The site was developed to support the
Weather Channel's affiliation with Cable in the Classroom, and
is divided into three sections: For Teachers, For Parents, and
For Students.
Teachers can use the Web site to
search by grade level, subject, program title, or keyword for
comprehensive lesson plans to supplement programs from The
Weather Channel. Students have the opportunity to develop their
own interactive forecasts and learn about careers in
meteorology. and also have online access to a glossary of
weather terms and a storm encyclopedia. The Web site provides
parents with a homework help section to assist their children
with weather-related assignments. For more information about
weatherclassroom.com, contact Stacy Kirk at skirk@weather.com.
The
2004 Beacon Awards Call for Entries Mailed to Industry
2004 Beacon
Awards entry forms can be found in the September 22, 2003 issue
ofMultichannel News,
the co-sponsor of the award
program with CTPAA. Additionally, in early October, all
association members will be mailed an entry form. Beacon entry
forms may also be obtained by going to the Beacon
page of the CTPAA Web site. The early bid deadline for the
2004 Beacon Awards, which allows CTPAA members to save $50, is
November 7, 2003. The regular deadline is November 21, 2003.
CTPAA will announce the winners of
the 2004 Beacon Awards during a gala ceremony and dinner on
Tuesday, March 23, 2004, at FORUM 2004, the cable industry's
annual educational conference dedicated to the issues facing
public affairs professionals. FORUM 2004 will be held March
21-24, 2004, at the Fairmont Hotel in Washington, D.C. For more
information on the 2004 Beacon Awards, contact Michelle Butler
at 202-775-1082 or via email at mbutler@ctpaa.org.
Anastacia Spokesperson for Lifetime Television's
"Stop Breast Cancer for Life" Campaign
Singer/songwriter Anastacia will serve as
Lifetime Television's spokesperson in their award-winning public
awareness campaign, "Our Lifetime Commitment: Stop Breast Cancer
for Life." In its ninth year, Lifetime's campaign uses on-air
programming, online resources, and community outreach to
increase breast cancer awareness throughout the month of
October, National Breast Cancer Awareness Month.
Diagnosed with breast cancer,
Anastacia has become devoted to educating young women about
early detection. As part of the campaign, Anastacia will perform
in the October 23rd "Women Rock!" breast cancer
awareness concert and will serve as an advocate in the bill to
end "drive through" mastectomies. Lifetime is also adding the Anastacia
Fund, part of The Breast Cancer Research Foundation, to the
network's group of partner organizations working together to
educate and spread awareness on breast cancer. In addition to
the Anastacia Fund, Lifetime is partnering with other non-profit
breast cancer advocacy groups including Breast Cancer Action,
breastcancer.org, the National Alliance of Breast Cancer
Organizations (NABCO), the National Breast Cancer Coalition
(NBCC), Nueva Vida, SHARE, Sisters Network, Inc., Y-ME National
Breast Cancer Organization and the Young Survival
Coalition.
Throughout October, Lifetimetv.com
will provide breast cancer information and resources on
treatments and early detection. Also available online are "Ask
the Expert" columns by leading breast cancer experts and an
online petition to end the practice of "drive through"
mastectomies. For more information about Lifetime's "Stop Breast
Cancer for Life" campaign, contact Julie Rothman at jrothman@lifetimetv.com.
Judge
the 2004 Beacons
CTPAA invites its members to choose the best of the best
cable public affairs initiatives of the past year by being a
2004 Beacon Awards judge. To volunteer, complete the Beacon
judge form and send it to CTPAA. As a Beacon judge, CTPAA
members will learn what cable public affairs professionals
across the country are accomplishing and will walk away from the
experience with dozens of new ideas. The first round of Beacon
judging will be all day January 14 and 15 in Washington, DC,
with a welcome reception hosted by NCTA on the evening of
January 13. For more information, contact Michelle Butler at
202-775-1082 or mbutler@ctpaa.org.
Refer
CTPAA to Your Peers and Receive a $20 Gift
Certificate
FORUM.
Beacons. Networking. These are just a few of the many benefits
that come with membership in CTPAA. Help your peers succeed in
cable public affairs by encouraging them to join the Cable
Television Public Affairs Association. As a token of
appreciation, CTPAA will send members a $20 gift certificate
from Amazon.com or Borders Book Store for each new (upon
receiving payment) cable television public affairs professional
who joins CTPAA through their recommendation. The name of the
referring member must appear on the new member's application.
For your convenience, Refer Your Peer flyers will be included in future CTPAA mailings.
The Refer Your Peer program was designed based on the
recommendation of the CTPAA Membership Sub-Committee.
Thank
You Corporate Members!
Bresnan
Communications is CTPAA's most recent corporate member. For
information on how your organization can join CTPAA as a
corporate member in 2004, please contact Steve Jones at sjones@ctpaa.org or at
202-775-1083. For membership details, go to http://www.magnetmail.net/Actions/linktosite.cfm?message_id=18589&user_id=CTPPA&recipient_id=6872048&site=http://www.ctpaa.org/mcorp.shtml.
2003 Golden
Benefactors
A&E Networks
Advance/Newhouse Communications
Cablevision Systems
Corporation
Charter
Communications
Comcast Cable
Communications
Cox
Communications
NBC Cable
Networks
Rainbow Media
Holdings
Time Warner Cable
Turner Broadcasting
System, Inc
2003
Benefactors
ABC Cable Networks Group
ESPN
Lifetime Television
MTV Networks
TechTV
The Weather
Channel
2003 Friends &
Associates
Adelphia
CableLabs
Cable
Telecommunications Association of New York
Comedy Central
Court TV
C-SPAN
Networks
Discovery Networks
Florida Cable
Telecommunications Association
Game Show Network
Hallmark Channel
HBO
Indiana Cable
Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications
Association
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Texas Cable &
Telecommunications Association
Terayon Communication
Systems
