The
2004 Beacon Awards Call for Entries is Online
CTPAA has posted
the 2004
Beacon Awards Call for Entries on its Web site. This
summer the 2004 Beacon Awards Judging Operations work
group reviewed the Call for Entries and modified the entrant
classification levels for cable systems. The work group made
these changes because there are significant differences in
resources for a system that has 75,000 subs and one that has
200,000 subscribers. It noted a much smaller difference in
support between systems over the 150,000/200,000 subscriber
threshold.
The new levels are:
Cable System I = up to 75,000
subscribers
Cable System II =
75,001 - 150,000 subscribers
Cable System III = 150,001 - 300,000 subscribers
Cable System IV = More than
300,000 subscribers
CTPAA will mail the 2004 Beacon
Awards Call For Entries to members in late September. The 2004
Beacon Awards early bird deadline allows CTPAA members to
save $50 off the entry fee and is November 7, 2003. The regular
deadline is November 21, 2003.
The association has several
other features on the Beacon pages of the CTPAA
Web site, to assist members who are preparing their entries.
There are links to Frequently
Asked Questions, short descriptions of the 2003
Beacon Award winners and 2001 - 2003 Beacon
Finalist project summaries. The project summary is the core
of every Beacon entry and details the planning, implementation
and results of a successful cable public affairs initiative.
These posted project summaries from past Beacon finalists may
serve as a good model when preparing a Beacon entry. The
summaries are posted in the members-only section of the CTPAA
Web site, which requires the member to log in. A prompt will
ask for the member's user name (the member's email in lowercase
letters) and password (the member's last name all in lowercase
letters).
CTPAA will announce the winners
of the 2004 Beacon Awards during a gala ceremony and dinner on
Tuesday, March 23, 2004, at FORUM 2004, the cable industry's
annual educational conference dedicated to the issues facing
public affairs professionals. FORUM
2004 will be held March 21-24, 2004, at the Fairmont Hotel
in Washington, D.C. For more information on the 2004 Beacon
Awards, contact Michelle Butler at 202/775-1082 or via email at
mbutler@ctpaa.org.
Judge the 2004 Beacons
CTPAA
invites its members to choose the best of the best cable public
affairs initiatives of the past year by being a 2004 Beacon
Awards judge. To volunteer, complete the Beacon
judge form and send it to CTPAA. As a Beacon judge, CTPAA
members will learn what cable public affairs professionals
across the country are accomplishing and will walk away from the
experience with dozens of new ideas. The first round of Beacon
judging will be all day January 14 and 15 in Washington, DC,
with a welcome reception hosted by NCTA on the evening of
January 13. For more information, contact Michelle Butler at
202/775-1082 or via email at mbutler@ctpaa.org.
Congratulations to CTPAA Members Patricia
Andrews-Keenan and Patti Rockenwagner!
The National Association of
Minorities in Cable (NAMIC) recently announced that CTPAA
members Patricia Andrews-Keenan, vice president, communications,
Comcast Greater Chicago Region, and Patti Rockenwagner, vice
president, communications, Comcast Southern California Region,
will be part of the 2003-2004 Executive Leadership Development
Program (ELDP) class. The ELDP sessions, which are scheduled for
October and November 2003 and February and April 2004, are
designed to help people of color advance to executive-level
positions within the cable industry. Currently, minorities hold
seven percent of key management positions.
The NAMIC Executive Leadership
Development Program is a four-session program held over 11 days
with a curriculum focused on participants' personal and
professional development. It also addresses the unique
challenges managers and executives of color face. The course
work includes business acumen skills as well as topics such as
negotiation, trust building, team leadership and performance
management. Participants will also be involved in
self-assessment activities to help identify individual strengths
and challenges. The Anderson School, ranked as the number five
business school in the United States by Forbes magazine,
developed and will host the program.
NAMIC,
AOL Time Warner and Court TV to Commemorate Brown vs. Board of
Education 50th Anniversary
Richard D. Parsons,
chairman and chief executive officer of AOL Time Warner, and
U.S. Secretary of Education Rod Paige will be the keynote
speakers at NAMIC's Mentoring Luncheon on September 16, 2003, in
New York City. The luncheon, held as part of NAMIC's
17th annual convention will carry the theme,
"Embrace Diversity, Embrace Success" and will celebrate the
50th anniversary of Brown vs. Board of Education, the
ruling that ended segregation and guaranteed equal rights for
all citizens.
Court TV Chairman and CEO Henry
Schleiff will give opening remarks and introduce Mr. Parsons.
Both Parsons and Paige will offer their perspectives on the
Brown decision, diversity as it relates to education and the
entertainment industry, and will share their thoughts about the
impact Brown has had on their personal and professional lives.
Cheryl Brown Henderson, daughter of the named plaintiff and
founder and president of The Brown Foundation, will also attend
as a special guest.
During the luncheon, Court TV's Henry
Schleiff will announce Court TV's partnership with parent, AOL
Time Warner, and the Brown vs. Board of Education
50th Anniversary Commission to celebrate the Brown
anniversary. Court TV is producing a series of vignettes,
featuring Parsons, Paige, and prominent African-Americans
speaking about the legacy of the Brown decision in commemoration
of the Brown decision. The vignettes will air on Court TV this
fall and run through the Brown decision in May 2004.
Refer
CTPAA to Your Peers and Receive a $20 Gift Certificate
FORUM. Beacons. Networking. These are just a
few of the many benefits that come with membership in CTPAA.
Help your peers succeed in cable public affairs by encouraging
them to join the Cable Television Public Affairs Association. As
a token of appreciation, CTPAA will send members a $20 gift
certificate from Amazon.com or from Borders Book Store for each
new (upon receiving payment) cable television public affairs
professional who joins CTPAA through their recommendation. The
name of the referring member must appear on the new member's
application. For your convenience, Refer Your Peer flyers will be included in future CTPAA mailings.
The Refer Your Peer program was designed based on the
recommendation of the CTPAA Membership sub-committee.
CTAM
Collaborative Marketing Seminar To Examine the Importance of
Communications
The CTAM
Collaborative Marketing Seminar "Partnering for Profit: Join
Forces. Gain Resources." is designed to help cable industry
professionals in communications, marketing and local ad sales
work together in powerful new ways to maximize their messages,
resources and bottom-line results. Held on September 18, 2003,
at the Park Central New York Hotel in New York, New York, this
one-day seminar will give examples of profitable marketing
collaborations from cable and other industries, explore the
challenges of Return On Investment (ROI), and focus on the nuts
and bolts of successful collaborations within cable.
During the seminar public affairs
experts will examine the importance of communications in a
successful collaborative marketing initiative. Mark Weiner, CEO
Delahaye Media, will lead a session on using specific metrics
and return on investment tools to measure cross-platform
campaigns with a special emphasis on public relations. He will
give examples of successful collaborations that used public
relations resources well and juxtapose them with collaborations
that would have been more successful if they had incorporated
public relations resources. Lynn Yaeger, executive vice
president corporate affairs for Time Warner Cable, will be a
panelist on the session "Bold Ideas to Boost Budgets." The
seminar also offers attendees the opportunity to both share and
learn best practices of this collaborative marketing approach
through the showcase of examples from the CTAM, Cable World and
Turner Network Sales Collaborative Marketing Case Study
Competition. For more information about the CTAM seminar and the
case study competition, please visit http://www.magnetmail.net/Actions/linktosite.cfm?message_id=17667&user_id=CTPPA&recipient_id=5484063&site=http://www.ctamconferences.com.
Account Manager Wanted for Top Los Angeles/Bay
Area Public Relations Agency
Bob Gold & Associates, a public relations and
marketing services agency for the communications industry, is
looking for a seasoned account manager who knows the cable
television industry. If you're a leader who wants to teach, and
can inspire your team while handling media and analyst
relations, with demonstrable solid writing skills, Bob Gold
& Associates wants you! The ideal candidate will have
previous experience managing staff and have demonstrated
achievements managing teams on cable industry accounts or other
PR agency experience. This is a growth opportunity with great
benefits located near Southern California's beaches. The
candidate must have PR agency experience and technology and
cable TV industry experience preferred. Bob Gold &
Associates offers a competitive salary and a great benefits
package. For consideration please fax or e-mail resume with
salary requirements and references to marcia@bobgoldpr.com
or via fax 310-320-2002. No phone calls, please! Visit our Web
site at www.bobgoldpr.com for more information.
Thank You 2003 Corporate
Members!
For information on how your
organization can join CTPAA as a corporate member in 2004,
please contact Steve Jones at sjones@ctpaa.org or at
202/775-1083. For membership details, go to http://www.magnetmail.net/Actions/linktosite.cfm?message_id=17667&user_id=CTPPA&recipient_id=5484063&site=http://www.ctpaa.org/mcorp.shtml.
2003 Golden
Benefactors
A&E Networks
Advance/Newhouse Communications
Cablevision Systems
Corporation
Charter
Communications
Comcast Cable
Communications
Cox
Communications
NBC Cable
Networks
Rainbow Media
Holdings
Time Warner Cable
Turner Broadcasting System,
Inc.
2003
Benefactors
ABC Cable Networks Group
ESPN
Lifetime Television
MTV Networks
TechTV
The Weather
Channel
2003 Friends &
Associates
Adelphia
CableLabs
Cable
Telecommunications Association of New York
Comedy Central
Court TV
C-SPAN
Networks
Discovery Networks
Florida Cable
Telecommunications Association
Game Show Network
Hallmark Channel
HBO
Indiana Cable
Telecommunications Association
Insight Communications
International Channel
Midcontinent Communications
Motorola, Broadband Communications Sector
Ohio Cable Telecommunications
Association
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Texas Cable &
Telecommunications Association
Terayon Communication
Systems