Comcast, in partnership with the Virginia Hispanic Chamber of Commerce, presented Feria de la Oportunidad, an opportunity fair targeted to the Hispanic community of Richmond. It featured a job fair, community resources section that included health, education, financial and community organizations and a kids’ area.  The event was created to provide a safe, informative, family-friendly event that would allow Comcast to recruit bi-lingual employees and to market and sell products and services. Comcast boosted brand awareness and fostered relationships with community partners and other companies that participated in the event. The event attracted more than 3,600 attendees and positive press from the local broadcast stations, local newspapers, Hispanic publications and Hispanic radio.   

To help stop Florida’s gun violence and redirect the energy of the popular hip hop and rap music genres that tend to glorify handguns, State Attorney Norman Wolfinger created the “Rap Against Violence II” contest.  Wolfinger brought together Bright House Networks and local rap and hip-hop FM station 102 JAMZ to form a partnership with the State Attorney’s Office that would help “Rap Against Violence” reach the widest possible audience—with a special emphasis on young people. Florida Governor Charlie Crist presented Bright House Networks and 102 JAMZ with a “Governor’s Special Recognition Award”.  Plans call for Rap Against Violence to become an annual competition that can be replicated in other cities and states.

In late 2006, Discovery Networks U.S. Hispanic Group embarked on a very special primary research project to help it connect and understand key issues facing Hispanics today including employment, immigration, education, discrimination and media role models. It partnered with Roper/GfK Public Affairs, a leading research company, and spoke with leaders across the country about their views, ideas and concerns within and around Latinos.  Discovery then used extensive press outreach to ensure its message and findings were communicated to the larger community, including affiliates and ad sales decision makers.