Cox recognized the importance of the New Orleans’ mayoral race of 2006 and sought to serve a displaced citizenry with a well-executed, impactful political forum. This, in turn, would significantly support its established commitment to the rebuilding efforts of the greater New Orleans community and position itself and the cable industry throughout the state of Louisiana as a leading corporate citizen. Amazingly, It’s Your Vote reached more than one million cable viewers throughout the state of Louisiana and in some areas of Texas and was the first televised debate to reach displaced citizens. It was also the first time candidates publicly voiced strategies for one of New Orleans’ biggest immediate challenges - hurricane preparedness and evacuation plans for 2006.

Bright Stars Senior Idol is the newest product of Bright House Networks Bright Stars Senior Talent Shows. Twelve of the contestants chosen from the first, four, regional senior talent shows competed for the title of Bright Stars Senior Idol . Taped at a local performing arts facility with more than 600 people in the audience, Senior Idol was shown on Channel 340 Tampa Bay on Demand for 2 weeks. The Senior Idol show was a collaboration of four departments: Public Relations, Marketing, IT and the Bay News 9 news channel, and it drove seniors to digital cable to view and high speed to vote.

Colorado has one of the highest suicide incident rates in the country – in fact, the entire Rocky Mountain region leads the country in teenage suicide death rankings – and the problem isn’t going away. But teen suicide is by no means a problem only out West. It’s the second leading cause of death among young people nationwide. With the suggestions and support of many viewers and community leaders in the Denver metro market, Comcast/MetroBeat TV created and aired a special one-hour edition of its local “Student Voices” program in September-October 2006 that addressed the serious issue of teen suicide. Local public response has been overwhelmingly positive, and other markets continue to air this important program throughout the country.

FSN Bay Area’s 4th on Deck: Salute to the Troops aired live Monday, July 3, 2006, in celebration of Independence Day and as a show of support and appreciation to United States troops around the world. The special telecast aired on American Forces Network, making the Oakland Athletics – Detroit Tiger game available to nearly 1 million U.S. military and civilian personnel serving overseas in 177 countries and U.S. territories, and aboard U.S. Navy ships at sea. FSN Bay Area eliminated half of its commercial inventory and set up a live satellite feed from Iraq to show video messages to and from American troops, who were also able to watch the event and speak live to their family and loved ones prior to the game.

Lifetime wanted its breast cancer awareness campaign to reach more women of all ages and backgrounds through a high quality, entertaining movie, rather than a non-fiction special that may be less likely to draw and keep a diverse audience. With a fresh tone and a young voice, Lifetime’s Original Movie “Why I Wore Lipstick to My Mastectomy,” based on the touching and irreverent memoir by Lifetime’s own Geralyn Lucas, served as the programming centerpiece of the Network’s 2006 “Stop Breast Cancer for Life” campaign. The film was viewed by millions of women and families across the country and in partnership with ten leading breast cancer charities, a special outreach initiative was developed to pair the entertainment with the lifesaving message of using the tools of breast cancer detection.