Final Agenda (as of 03/09/07)

Sunday - March 11, 2007 (Registration and all activities will be held at The Ritz-Carlton, Washington, DC)
	12:00 p.m. - 6:00 p.m. Ritz-Carlton Ballroom Foyer	Registration Open

	1:30 p.m. - 2:00 p.m. Plaza I	CTPAA Executive Committee Meeting

	2:00 p.m. - 4:30 p.m. Plaza I	CTPAA Board of Directors Meeting

	4:30 p.m. - 5:30 p.m. Plaza II	Ready, Set Communicate! Networking for Job Growth Share tips, advice and lessons learned with your colleagues-including many of the senior communications pros in our industry-in this fun "speed networking" event.

	5:30 p.m. - 7:00 p.m. Ritz-Carlton Salon Ballroom III	Opening Reception & Silent Auction
	Open Dinner
Monday - March 12, 2007
	7:30 a.m. - 5:30 p.m. Ritz-Carlton Ballroom Foyer	Registration Open

	8:00 a.m. - 9:00 a.m. Ritz-Carlton Ballroom Foyer	Continental Breakfast Sponsored by: AmericanLife TV Network


	8:25 a.m. - 8:45 a.m. Washington Room	Annual Membership Meeting

	9:00 a.m. - 10:30 a.m. Ritz-Carlton Ballroom Salons I and II	Opening General Session: CEO ROUNDTABLE Senior cable industry executives provide their views on marketplace dynamics and how they see their companies as leading edge providers of video, Internet, phone and related products. In this same environment, cable networks are aggressively expanding their reach and connections to customers via multiple delivery platforms, mobility and time shifting strategies. Given the evolving marketplace, how does the cable industry leverage communications and public affairs to stay ahead of the competition and deliver new products for their customers? Moderator: Mark Robichaux, Executive Editor, Broadcasting & Cable Magazine Participants: Mark A. Coblitz, Senior Vice President, Strategic Planning, Comcast Corporation Laureen Ong, President, National Geographic Channel Josh Sapan, President and CEO, Rainbow Media Holdings, Inc. Michael Willner, CEO, Insight Communications

	10:30 a.m. - 11:00 a.m. Ritz-Carlton Ballroom Foyer	Refreshment & Networking Break

	11:00 a.m. - 12:15 p.m.	CONCURRENT SESSIONS (2):

	Ritz-Carlton Ballroom Salon III A	Creating a Crew for Better Credit Learn how to create campaigns that support cross-functional business goals and objectives with internal and external partners. Moderator: Helen Dimsdale, Director, Public Affairs, National Cable & Telecommunications Association Participants: Elizabeth Boyuk, Manager of Community Partnerships, Time Warner Cable Juliet N. Gilliam, Senior Director of Cause Marketing & Corporate Giving ESPN Inc. David Pokorny, Marketing Director, FSN Midwest and FSN Indiana Kim Smith, Regional Director of Community Affairs, Comcast Robert Smith, Director of Public Affairs, Bright House Networks

	Ritz-Carlton Ballroom Salon III B	Election Connections: From the Classroom to the White House News and events associated with the 2008 Presidential election promises to capture the eyeballs of many a cable customer. Coupled with growing concerns about the teaching and learning of politics and the fundamentals of American democracy in schools (to say nothing of perennial concerns about low voter turnout), the upcoming presidential election offers a unique opportunity for cable public affairs professionals to reach out to state and local politicians and their communities' schools to highlight cable's longstanding commitment to education. Learn how Cable in the Classroom, together with programming partners and cable operators, plan to use the excitement of a Presidential race and a bevy of exciting turnkey tools and resources to inspire educators and young people to connect with state and local public officials and learn more about how our political system operates. Moderator: Dr. Helen Soulé, Executive Director, Cable in the Classroom Participants: Pamela Gentry, Senior Political Producer, BET News Washington Bureau Deane Leavenworth, Vice President of Corporate & Media Relations, Time Warner Cable Dr. Libby O’Connell, Senior Vice President, Corporate Outreach, A&E Television Networks Joanne Wheeler, Vice President, Education Relations, C-SPAN Networks

	12:30 p.m. - 2:00 p.m. Ritz-Carlton Ballroom Salons I & II	Luncheon -- New Media 2.0. Called a "marketing guru" by the Wall Street Journal, David Weinberger is co-author of the bestseller The Cluetrain Manifesto and author of the critically acclaimed book Small Pieces Loosely Joined, a highly original and accessible reflection on the human impact of the Internet. One of the connected economy's most though-provoking mavericks, Weinberger is a former philosophy professor, gag writer for Woody Allen, NPR commentator, technology columnist, weblogging pioneer and dot com entrepreneur. Speaker: David Weinberger, Research Fellow, The Berkman Center for Internet & Society at Harvard Law School Sponsored by: Fox Cable Networks

	2:15 p.m. - 3:30 p.m.	CONCURRENT SESSIONS (2):

	Ritz-Carlton Ballroom Salon III A	Internally selling public affairs programs, managing expectations and measuring ROI Community relations and public affairs activities are typically low on senior management's agenda, but important to the bottom line. Take an inside look at how to raise the profile of public affairs activities in your organization, get senior management buy-in, execute a successful campaign while managing expectations and demonstrating ROI. Moderator: Anita Lamont, Senior Director, Corporate Communications Charter Communications, Inc. Participants: Trent Anderson, Vice President, Education, Cablevision Systems Corporation Kenetta Bailey, Senior Vice President, Marketing, WE tv Lee Blevins, Director Community Relations, Cartoon Network Celeste Flynn, Director, Public Affairs, Time Warner Cable-Wisconsin Division Deane Leavenworth, Vice President of Corporate & Media Relations, Time Warner Cable

	Ritz-Carlton Ballroom Salon III B	Utilizing the Web, blogs, podcasts and other non-traditional media to move communications strategy to the next level. What are the strategies behind the use of new media to influence the behavior of customers, the media and public officials? How can you use new media opportunities to promote public affairs activities? Moderator: Paul Rodriguez, Director, Communications & Public Affairs, National Cable & Telecommunications Association Participants: David Grabert, Director, Media Relations, Cox Communications, Inc. Christine McCafferty, Director, Communications, Comcast Robert Moran, Director of Research, Strategy One Additional Speakers may be added to this panel

	3:30 p.m. - 3:50 p.m.	Refreshment & Networking Break

	3:50 p.m. - 5:05 p.m.	CONCURRENT SESSIONS (2):

	Ritz-Carlton Ballroom Salon III A	Getting Publicity for Public Affairs Campaigns and Initiatives: Strategies for Cultivating Media Contacts and Coverage Programming and cable system executives will outline how you can maximize publicity for products, programs and other activities. The panel will also provide examples, tips and tools to foster and improve relationships with both trade and consumer media. Moderator: Seth Arenstein, Editorial Director, CableWorld Participants: Maureen Huff, Director of Corporate Communications, Time Warner Cable Toby Graff, Vice President Public Affairs, Lifetime Television Stephen Macias, Senior Vice President, Corporate & Marketing Communications, here! Networks Cindy McConkey, Senior Vice President, Communications, Scripps Networks

	Ritz-Carlton Ballroom Salon III B	Crisis Communications – Your Communications Strategy How does an organization develop and execute a communications strategy during a time of crisis. Moderator: Sandy Colony, Senior Vice President Communications, Insight Communications Participants: Pete Abel, Vice President Corporate Communications, Community & Government Relations, Suddenlink Matt Frankel, Vice President Corporate Communications, Rainbow Media Holdings Annie Howell, Senior Vice President Network Communications, Discovery Networks, U.S. Patti Röckenwagner, Vice President, Regional Communications, Time Warner Cable

	6:00 p.m. - 7:00 p.m. Plaza Ballroom	4th Annual Public Affairs Achievement Awards (Award presentation and reception) The Public Affairs Achievement Awards recognize individual CTPAA members for their outstanding contributions within cable public affairs. 2007 Recipients: Dena Kaplan, Senior Vice President, Marketing, GSN. The Network for Game Suzee Smith-Everhard, Director, Community Relations and TeleVideo, Cox Communications, Arizona Lee Tenebruso, Vice President, Corporate Affairs & Education, Court TV John Wolfe, Vice President, Public and Government Affairs, Cox Communications New England Sponsored by: VH1 Save the Music Foundation
	Open Dinner
Tuesday - March 13, 2007
	7:30 a.m. - 5:30 p.m. Ritz-Carlton Ballroom Foyer	Registration Open

	8:00 a.m. - 8:45 a.m. Plaza Ballroom II (By invitation only)	NCTA Key Contact Breakfast & Briefing NCTA will hold a briefing on key cable industry positions with particular attention to pending legislation. All individuals who are making visits to Capitol Hill should attend.

	9:00 a.m. - 10:30 a.m. Ritz-Carlton Ballroom Salons I & II	General Session: Keynote Policy Presentations Kyle McSlarrow, President & CEO, NCTA Congressman Baron Hill, (D-IN) Interviewed by: Zain Verjee, CNN State Department Correspondent Sponsored by: Oxygen Media

	10:30 a.m. - 11:00 a.m. Ritz-Carlton Ballroom Foyer	Refreshment & Networking Break
	11:00 a.m. - 5:00 p.m. Plaza Ballroom I	Public Relations Skills and Techniques: Tools of the Trade The seminar is tailored to the specific needs of entry to manager level public relations professionals and their supervisors. The $275 registration fee ($200 for those already registered) for the seminar includes admission to FORUM's Tuesday morning general and luncheon sessions. The program, Public Relations Skills and Techniques: Tools of the Trade, is produced by SCOOP Seminars for the Savvy Publicist. It offers public relations techniques, shortcuts and other valuable information for publicists and public relations practitioners. Instructor: Sandi Padnos, SCOOP Seminars


	11:00 a.m. - 12:15 p.m.	CONCURRENT SESSIONS (2):

	Ritz-Carlton Ballroom Salon III A	Federal & FCC issues, what’s on the horizon? Panel of NCTA senior staff, FCC staff and others to review current issues and the outlook for the future. Moderator: Frank Lloyd, Partner, Mintz Levin Cohn Ferris Glovsky & Popeo, PC Participants: Rudy Brioche, Legal Advisor for Media Issues to Commissioner Johnathan Adelstein, Federal Communications Commission Diane Burstein, Vice President and Deputy General Counsel, National Cable & Telecommunications Association Cristina Pauzé, Legal Advisor, Media Issues, Office of Commissioner Robert M. McDowell, Federal Communications Commission

	Ritz-Carlton Ballroom Salon III B	What’s New in Programmer Community Affairs Programs? Step into our room to learn about the newest public affairs programs offered by networks. This is your opportunity to mix and mingle among seven programmers who will go into detail about their newest community affairs offerings. Sit, listen, ask questions, offer suggestions, sign up and walk out with a head full of bright ideas and arms loaded with information. Moderator: Mike Smith, Manager, Franchising & Government Affairs, Comcast Three Rivers Region Participating Networks: Discovery TLC's Give and Learn campaign; Don Halcombe, Director, Communications for the Programming A&E A&E’s Intervention: Town Hall Meetings. Working with local cable providers, Partnership for a Drug-Free America, local government officials, and local drug councils, these A&E public forums bring together diverse communities affected by the growing problem of addiction; Mead Rust, Specialist, Community Marketing. Sprout March is Nutrition Month and to celebrate, PBS KIDS Sprout presents Sprout Diner's March Menu. Sprout is leveraging our three core platforms: On TV, On Demand and Online, by premiering new content that guides preschool families to adopt healthy eating habits. From Bob the Builder's Build Me Up Berry Shake to Shish-ka-Boobah's the family from Sprout Diner will be cooking up healthy meals all month long with complementary outreach materials and an on air promotion. C-SPAN C-SPAN Campaign 2008 Bus: Road to the White House; Steve Roth, Marketing Manager VH1 VH1 Classic's Rock Autism; Irma Arizmendi Director, VH1 Public Affairs & Jayan Kalathil, Manager, VH1 Public Affairs Oxygen Who Cares About Girls;, Andrea Bernstein, Senior Vice President, Public Affairs Food Network The network this year a launching a national public affairs partnership with Share Our Strength in its fight to end childhood hunger in the U.S.; Carrie Welch, Director of Public Relations. WE tv WE Empowers Women, is dedicated to providing opportunities for women to achieve their goals, while focusing on health, education and mentorship. Learn about WE tv's 2007 partner, our planned events and our redefined initiative focus; Heather Umen, Director Events & Brand Experience

	12:30 p.m. - 2:00 p.m. Ritz-Carlton Ballroom Salons I & II	Luncheon: Guerrilla Publicity & Powerful PR Jill Lublin, CEO, Promise Promotion. Lublin is the author of two national best selling books, Guerrilla Publicity and Networking Magic. She teaches powerful and practical publicity techniques that anyone can use to get the word out about their products, services, causes and events. She provides advice and examples of how to create more visibility and increase credibility for your products or organization to increase market share. Jill will share many of her successful techniques that following implementation provided positive bottom line results. Sponsored by: VH1 Classic

	2:15 p.m. - 3:30 p.m.	CONCURRENT SESSIONS (2):

	Ritz-Carlton Ballroom Salon III A	Emerging Marketing: Best Practices in a New Media World In an increasing cluttered, TIVO, VOD and web saturated world, how do you use new media to effectively boost your image? Agency experts will bring their case studies that demonstrate winning ways to use multi-platform marketing for your strategic communications--traditional, non-traditional, integrated, viral and yes, unconventional. Moderator: Nancy Larkin, Vice President, Marketing & Development, FSN New England Participants: Teri A. Schindler, Senior Vice President, Patrick Davis Partners Joel Curran, Managing Director, CKPR


	Ritz-Carlton Ballroom Salon III B	Creating and delivering messages on current public policy industry-wide issues Tactical session on creating a communications strategy and how to deliver it – using a case study format. Moderator: David Pierce, Vice President, Public Affairs, National Cable & Telecommunications Association Participants: Robert F. Smith, Vice President of Government Affairs, Eastern Division, Comcast Lynn McReynolds, Principal, McReynolds Elek Communications Margaret Lejuste, Vice President Corporate Communications, Charter Communications

	3:30 p.m. - 5:30 p.m.	Open Time

	5:30 p.m. - 6:30 p.m. Ritz-Carlton Ballroom Foyer	President's Reception Sponsored by: Time Warner Cable

	6:35 p.m. - 9:45 p.m. Ritz-Carlton Ballroom	2007 Beacon Awards Dinner & Ceremony Master of Ceremony: Ben Bailey, Discovery Channel’s Host and Driver of Cash Cab Sponsored by: Discovery Networks

	10:00 p.m. - 12:00 a.m. Plaza Ballroom	Beacon Dessert Reception
Wednesday, March 14, 2007
	9:00 a.m. - 3:00 p.m. Ritz-Carlton Ballroom Salon II	Cable in the Classroom Key Contacts Meeting By attending, you will: Learn about what's new at Cable in the Classroom and what you can expect from us for the coming year; Hear about exciting new media literacy and Internet safety-related resources and opportunities on the way; Have a chance to hear about- and share- best practices for education outreach in your communities, including insights into trends in classroom use of video technology; and Speak with your operator and programmer colleagues in separate breakout sessions tailored to your unique needs and interests.

FORUM 2007 Sponsors:

A&E Television Networks - Beacon Awards Program
AmericanLife TV Network - Monday Continental Breakfast
Bright House Networks - Conference Tote Bags
Cable FAXDaily - Marketing & Advertising Support
Charter Communications - Silent Auction Brochure
Discovery Networks – Beacon Awards Master of Ceremony
ESPN, Inc. – Note Pads and Pens
Fox Cable Networks - Forum Program & Monday Luncheon
Oxygen Media - Tuesday General Session Keynote Speaker
MultichannelNews - Marketing & Advertising Support
NBC Universal Cable Networks - Beacon Dinner Table Wine
Rainbow Media Holdings - Beacon Gala Table Item
Scripps Networks - Badge Necklaces
The Weather Channel - Beacon Awards Table Decorations
Time Warner Cable - President's Reception
Turner Broadcasting System, Inc. - Hotel Room Keys
VH1 Classic - Tuesday Luncheon
VH1 Save the Music - Public Affairs Achievement Awards Reception

ABOUT US

SITE MAP

ABOUT THIS SITE

Mailing Address: PO BOX 75007 Washington, DC 20013-5007
Phone: 800.210.3396 or 202.222.2370
Fax: 202.222.2371
services@cablecommunicators.org